Copa América
💡 Top Tip! If you see a player flying into tackles early, back them in the ‘next yellow card market’. Find more top tips in our football betting strategy section.
Best Football Betting Sites in 2023
Football betting is colossal in the UK. Due to the overwhelming competition among bookmakers, the UK is the home of the best football betting sites in the world.
Discover how we select the best betting sites for betting on football. Improve your football betting record by following our experts’ simple strategy. The best place to put it to test is at the finest the UK betting market has to offer.
Top 6 Football Betting Sites In the UK
1
bet365
Bet £10 Get £30 in Free Bets
Payment methods
24+
Withdrawal time
1-5 days
Minimum Deposit
5
Registration time
5
Licenses
United-kingdom
Gibraltar
Malta
Accepted Players
United Kingdom
Apps
Bonus Details
Open Account Offer
-
- Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for 300% of that amount in Bet Credits, up to a maximum of £30* in Bet Credits. Once released your Bet Credits will be held in your account balance and are non-withdrawable
- To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £10*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
- Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
- Bets placed must meet certain conditions to count towards the release of your Bet Credits:
– Must contain at least one selection at odds of 1/5 (1.20) or greater.
– In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
– Where a stake has been partially Cashed Out, only the remaining active stake will count.
– Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
– Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count. - Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
- Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
- The code CD365 doesn’t change the welcome offer.
*or currency equivalent
T&Cs, time limits and exclusions apply.
#ad
Terms&Conditions
Open account offerNew Customers OnlyBet £10 & Get £30 in free betsSign-up, deposit between £5* and £10* to your account and bet365 will give you three times that value in free bets when you place qualifying bets to the same value and they are settledFree Bets are paid as Bet CreditsMin odds/bet and payment method exclusions applyReturns exclude Bet Credits stakeTime limits and T&Cs apply.18+ begambleaware.org • #ad*or currency equivalent
2
Unibet
Money Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus
Payment methods
17+
Withdrawal time
1-5 days
Minimum Deposit
10
Registration time
5
Licenses
United-kingdom
Gibraltar
Malta
Accepted Players
Japan
Germany
Sweden
Chile
Peru
Argentina
Bolivia
El Salvador
Guatemala
Honduras
Paraguay
Dominican Republic
Uruguay
Nicaragua
Apps
Bonus Details
- £40 Money Back as Bonus on Your First Bet + £10 Casino Bonus.
- The minimum qualifying deposit is £10.
- You must wager your bonus money 3x to make it withdrawable at odds of 2/5 (1.40) in the Sportsbook, 25x for Casino.
- Your first bet is not considered to be a qualifying bet if betting on horse racing, greyhound racing, trotting, and/or virtual sports
- Unless forfeited the sportsbook bonus must be wagered before using the casino bonus
- The bonus will expire after 7 days of opt-in.
- No deposit required for NI customers
- This offer applies to your first bet only. If you win your first bet the bonus has been used. If you place a system bet only the first settled column of £10 or higher will count towards the bonus.
- New Customers Only. 18+, Further T&Cs Apply.
Terms&Conditions
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
3
Betfair
Get £30 in Free Bets
Payment methods
13+
Withdrawal time
1-5 days
Minimum Deposit
10
Registration time
5
Licenses
United-kingdom
Gibraltar
Malta
Accepted Players
United Kingdom
Apps
Bonus Details
Key Terms:
-
- New Customers Only. Must be 18+.
- Deposit and bet £10 or more to receive a £30 free bet.
- A qualifying bet is a ‘real money’ stake of at least £/$10 placed on any sports markets
- Min odds 1/2 (1.5). Exchange bets excluded.
- Free bets credited within 24 hours after qualifying bet settlement and expire after 30 days
- Free bet stakes not included in returns
- Bets placed using free bets as the stake (in full or in part) will not qualify.
- Offer excludes customers who make their first deposit using any method other than Credit/Debit Cards or Applepay.
- Offer excludes customers who have not verified their phone number by SMS.
,
- The offer excludes the following bet types: Canadian, Goliath, Heinz, Lucky 15, Lucky 31, Lucky 63, Patent, Super Heinz, Trixie & Yankee.
- Full T&C’s apply – Gamble Responsibly .
Terms&Conditions
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
4
888sport
100% till 100cad
Payment methods
20+
Withdrawal time
3-10 days
Minimum Deposit
10
Registration time
5
Licenses
United-kingdom
Gibraltar
Malta
Schleswig-holstein
Spanien
Accepted Players
Canada
Apps
Bonus Details
100% of your first deposit up to $200 + $10 Casino Bonus!
- Minimum qualifying deposit: $10
- Maximum bonus amount: $200
- Payment method restrictions: Deposits made with PayPal, Entropay, Neteller, Paysafecard, and Skrill are not eligible for this promotion
- Sports Wagering requirement: 6x bonus amount
- Odds restrictions: 1.50 (1/2)
- Time limit: Wagering requirements must be met within 60 days
- Users must opt-in to this promotion
- Cashed out and voided bets do not contribute to the wagering requirements for this offer
- Once the bonus has been activated, users may not withdraw any funds until the wagering requirements have been completed
- This promotion is only available to users residing in Canada
- 18+, New Customers Only
Terms&Conditions
New Customers only • $10 min deposit • The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Wagering must be cleared within 60 days • This offer may not be combined with any other offer • Casino Bonus valid for selected games only • Bonus wins capped at $500, exc. JP wins • To withdraw bonus & related wins, wager 30 x (bonus amount) • Wagering requirements vary by game Full T&C’s apply
5
BetVictor
100% till 100cad
Payment methods
8+
Withdrawal time
5 days
Minimum Deposit
5
Registration time
5
Licenses
United-kingdom
Gibraltar
Apps
Bonus Details
100% Matched Free Bet Up To $100
- Max. Bonus Amount: $100
- Min. Odds for Qualifying Bet: 2.00
- Qualifying bet must be placed within 7 days of registering your account
- Restricted Payment Methods: PaySafe, Skrill, Neteller
- Cashed Out or Partially Cashed Out bets are not considered to be qualifying bets
- Void bets, Special Markets, BetBoosts, and Enhanced Accas are not considered to be qualifying bets
- Free Bet Rules
- Free bets can be used on any sports
- Your free bet can be used on a whole bet, or a number of smaller bets
- Profit Limit: Amount of stake
- Free bets will expire within 7 days
- No Wagering Requirements apply to this promotion
- 18+ New Customers only
- Residents of Canada only
- Full Terms and Conditions apply
Terms&Conditions
New Customers opt in, deposit and bet up to $100 at odds of 2.00 or greater within 7 days of registration, excludes cashed out bets. Matched bonus paid in free bets; 7 day expiry. Offer valid from 09:00GMT on 23/12/2019. Payment cards only. Geo Restrictions. T&Cs Apply See Below. Please Gamble Responsibly. 18+ .
6
William Hill
Bet £10, Get £30
Payment methods
40+
Withdrawal time
10 days
Minimum Deposit
10
Registration time
5
Licenses
United-kingdom
Gibraltar
Malta
Accepted Players
Costa Rica
Japan
Spain
Sweden
Mexico
Chile
Peru
Argentina
Bolivia
Colombia
El Salvador
Guatemala
Honduras
Nicaragua
Panama
Paraguay
Dominican Republic
Uruguay
Venezuela
Apps
Bonus Details
Key Terms:
- Only available to new William Hill customers in the UK or Ireland;
- Customers must sign up using Promo Code P30;
- Only one ‘new account offer’ per person, household address, email address, debit/credit card number, or IP address is allowed;
- Duplicate accounts will not qualify for this offer;
- This Promotion is not available to new accounts depositing funds with Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay;
- Offer will run from 00:01 on 12 November 2019 until 23:59 on 31 March 2020;
- Only available for customers who deposit in GBP pounds (£) sterling or Euro (€) currencies;
- Qualifying bet must be placed with a unit stake of £10/€10 or greater;
- For bets placed as an Each Way bet, only the win part for the bet will count towards to offer;
- Qualifying bet must be placed at odds of 1/2 (1.5) or greater;
- Qualifying bet must be placed on the William Hill Sportsbook site only;
- Qualifying bet must be struck using funds from your main balance;
- Qualifying bet can be pre-match or in-play;
- Cash in my bet is not available for bets placed that trigger a free bet as part of a promotion until at least one selection has been resulted or is In-Play. At this point, Cash in my bet will become available as long as all the other availability conditions are met;
- Free bets will be paid as 2 x £15/€15 denominations;
- Free bets can be used on any sportsbook product (excluding tote, pool, and lottery bets);
- Free bets will be available for 30 days;
- Free Bet is non-refundable and may not be withdrawn;
- Free Bet stake will be excluded from any winnings;
- Free Bet cannot be partially redeemed;
- Cash in my bet will be available for bets placed using a free bet (minus the value of the initial free bet);
- Player, country, currency, Market restrictions and terms apply.
Terms&Conditions
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
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Quick Navigation
- head back to our list of the top 6 football betting sites
- learn how to find the best football betting odds
- find out which tournaments to bet on
- take our expert’s football betting strategy advice
- jump to our football betting FAQs
Most Popular Football Betting Markets
When you are betting on football don’t just limit yourself to the same one or two markets all the time. The most successful punters tailor their bets to suit different matches and one of the keys to turning a profit is picking the right market.
Most fans of football betting will be familiar with the most popular markets like match-winner and first-goalscorer. However, there is a lot more to punting on football than those two markets. Check out our risk table below to see some of the other options available to football punters…
| Betting Market | Risk Level | Recommended For |
| Match Winner | 2/5 | Beginners |
| First Goal Scorer | 4/5 | Casual |
| Both teams to score (BTTS) | 1/5 | All Levels |
| Correct Score | 5/5 | Casual/Expert |
| Over/Under Goals | 3/5 | Advanced/Expert |
| Half Time/Full Time | 3/5 | Advanced |
Match Winner
The match-winner market is also commonly known as the 1X2 market. This market concerns the match result after 90 minutes and for a lot of novice football punters, this is the first football betting market they come across. It can be a pretty low risk option, depending on the match of course. It is important to remember if you are placing a bet on the match-winner market in a knockout cup tie, the match result market is settled on the score after 90 minutes. So if the team you backed scores a winner in extra-time after a 1-1 draw in regulation time, your bet will be returned as a loser.
First Goalscorer
This is an extremely popular choice with football punters of all levels, but for us it is one best left to casual punters. As you can see in our table first-goalscorer betting is a very risky business and consistently making money from this market is very difficult indeed. If you are going to watch a match with your mates and want to have an ‘interest’ bet then this is the perfect choice. Odds will be decent if you do manage to find a winning first-goalscorer bet but it is a market where stakes should be kept small due to the high risk involved.
Both Teams to Score (BTTS)
Everyone loves to see the goals flying in when watching football (unless they are scored against your favourite team!). The both-teams-to-score market (BTTS) allows you to bet on whether both teams will score (or not) in a match. We think this is one of the easier football betting markets to find winners in but the skinny odds reflect that. Pro football punters often go big on this market as the risk is low but if a beginner is looking for a few confidence boosting winning football bets, it can be a good starting point too. BTTS bets can be combined with match-winner bets if you are looking for better odds.
Correct Score
The correct-score market is a very difficult one to crack. It can be hard enough to pick the most likely winner of a match, let alone the correct-score! It is one of the riskiest football betting markets of all but if you do manage to find a winning correct-score bet, the rewards will be handsome. Due to the high risk the odds are usually very generous in this market but predicting the exact correct score in any match is far from easy. This is not a market where long term profits are likely to be generated and correct-score betting is best left to casual football punters.
Over/Under Goals
This market is available with all the best football betting sites and betting on over-under-goals is a popular choice with many football punters. The bookie sets a total amount of goals they think will be scored in a match. The punter then bets on whether there will be ‘Over’ or ‘Under’ that amount. This is a 2-way market so the bookie’s total will be over/under 3.5 goals or 2.5 goals. This is a market where finding regular winners is more than possible but you need to know your stuff (team playing styles/form etc). It is a perfect market for serious football betting fans who have an in-depth knowledge of the teams involved.
Half Time / Full Time
The half-time-full-time market works in exactly the same way as the match winner market. The main difference is you are betting on the result at half time and the result at full time. To win, you must get both predictions right. This football bet type comes in useful if you are looking for better odds when backing a heavy favourite in the match-winner market. We recommend this market to those who have a fair bit of experience of betting on football and who are familiar with the playing styles of both teams.
What the Best Football Betting Sites Offer
In this section we discuss what the best football bookies have to offer. If you have decided to start betting on football then it is massively important to pick an online football betting site that has the characteristics you are looking for in terms of things like quality of odds, market range and a wide selection of payment methods. Our list of the top football bookies is an excellent starting point as they have most, if not all, of the features that we highlight below.
- Odds: When betting on football it is absolutely vital that your find the best odds possible. The bigger the odds the more that your winning bet will return so failing to get the best price is going to have a direct impact on profits. You can find out more on the importance of this issue in our section on how to find the best football betting odds.
- Payment Methods: There is no point in signing up with an online football betting site if you can’t fund your account. You need to be able to make deposits and withdrawals so make sure your chosen football bookie facilitates your chosen payment method (debit card/credit card/PayPal/Neteller etc). You can find out more about the payment methods on offer from all of our top football bookmakers if you check out our in-depth sportsbook reviews.
- Live Betting: In-play or live-betting on football is now as popular as (if not more) than pre-match betting. This is why it is imperative that the football betting site you choose has a live-betting suite that is fit for purpose. All the bookies listed on this page take in-play football bets and you can check out who we rate as the best in our section on live-betting on football.
- Football Free Bets + Promotions: As we pointed out earlier, finding the best odds is crucial. Another thing you should always check before you bet is whether there are any football related promotions that apply to your wager. For example, if you are placing an acca look for bookies with acca insurance or acca boost offers. If you are placing a first goalscorer bet, are there any bookies offering to double the odds if your selection scores a second? If you find a promotion that can boost your winnings you should always take full advantage.
- Selection Of Markets: Our section on football betting markets describes just some of the many markets that punters can pick from when betting on football. One of the keys to success when betting on football is finding value and sometimes it is a lot easier to do that in the lesser known markets than in the more mainstream ones. The more markets a bookie has the more likely you will find one that offers serious value so make sure your chosen football betting site has an extensive selection.
- Mobile Matters: More and more football punters are now discarding desktop devices completely and are betting exclusively on their mobile phones. If you are someone who likes to bet on mobile you need to make sure that the football betting site you sign up with has a high-quality mobile app for the device you use. If you are searching for a bookie with a top-notch app, we look more closely at the best bookmakers for mobile betting in our football betting app section.
How to find the Best Football Odds
Some experts say that finding the correct market is the most important element of making betting on football profitable. Others insist that discipline is key. For us at Sportsbetting24 however, value should be your top priority when placing football bets. You simply cannot underestimate the importance of finding the best football betting odds for every bet you place. The odds comparison table* below shows how odds can be very different between bookies for exactly the same markets…
If you look at the odds table* above you will see the variation in prices for the match winner in a recent Premier League match between Man Utd and West Ham. You can immediately see that all three bookies agree on the odds for the draw (7.00), however they have different opinions on the two teams involved. Betfair (1.25) were best about Man Utd, while Unibet (13.5) was the best choice for those who fancied West Ham to pull off the upset.
This proves our point about the need to shop around for the best football betting odds. If you had £10 on West Ham with bet365 you would get £110 back if they won (£100 profit). If, instead, you backed them with Unibet at 13.50 then you’d pocket £135 (£125 profit). That is a massive 25% difference in profits, perfectly illustrating why you should never settle for the first price you see when placing a football bet.
Live Football Betting
In our opinion this is the most exciting and dynamic way to bet on football. Live-betting allows you to react to how a match is unfolding and the more games you watch, the better you will become at finding live football betting winners. For example, if there is an early red card or injury to an important player the odds will change drastically in comparison to the pre-match odds. Additionally, football traders are a lot more likely to make a mistake when forming live betting markets in comparison to pre-match markets and if you can spot those errors you could make a killing.
In the opinion of our experts, the best live-football betting site is bet365, closely followed by Betfair and Unibet. With bet365 you can pick from up to 99 different in-play betting markets for the biggest football matches. Betfair allow members to place live same game multis while Unibet have loads of in-play markets and a cool live match tracker that allows you to follow how a match is unfolding when live streaming in unavailable.
Live Streaming Football on Betting Sites
We always prefer to bet with football betting sites that have live football streaming available. Here at Sportsbetting24 we believe that bet365 is the best bookie around when it comes to providing live football streams.
Punters can watch matches from a wide range of European and international leagues and all that is required to qualify is a positive account balance or that you have placed a bet in the previous 24 hours. Unfortunately, bet365 do not have the rights to live stream certain leagues (for example the Premier League) but for football streaming in general bet365 is a very safe bet for UK football fans.
Another two bookies worth mentioning for live football streaming are Unibet and Betfair. The same rules apply as with bet365 as far as qualifying for live streaming is concerned and they are both excellent alternatives for those who wish to watch and bet on football in the one place.
Best Football Betting Apps in the UK
We briefly mentioned earlier how important it is that football bookies put the effort into designing high quality football betting apps. The majority of football punters are now betting on mobile more than ever and it can be very frustrating if the app you are using doesn’t refresh odds regularly or if it takes an age to place a bet.
Luckily for you, we can confirm that all the bookies that make our top football sportsbooks list have mobile apps that are up there with the best in the industry. Most of them have designed native apps for Android and iOS and if you don’t fancy downloading the app you can use their excellently designed mobile-friendly sites via your mobile browser. Just make sure to find the best football betting app suited to your punting habits.
List of the best football betting apps in the UK
Best Football Tournaments to Bet On
Generally speaking most football betting fans stick to the leagues and teams they know best when betting on football. The more you know about the top leagues and cups from around the world, the better your chances will be of finding winning value bets. Avid punters and fans who have an in depth knowledge of English, German, Spanish and European football can place an entire season’s worth of bets before the tournaments even start! Below we briefly outline the best football tournaments to bet on…
- Premier League: England’s top division and widely regarded as the most competitive league in the world. Because it is so competitive it can be difficult to predict results from week to week but as you can see on our exclusive Premier League page, there are lots of different pre-season outright Premier League bet types you can pick from.
- Champions League: The premier continental club competition in the planet and a trophy that every big European club craves. If you are looking for inspiration on which clubs to back for the Champions League then you should find some useful Champions League stats on our dedicated page.
- FA Cup: The FA Cup is widely regarded as the most famous domestic cup competition in the world. Although it’s stock has fallen among the top English clubs, many players from South America and Europe dream of lifting the FA Cup. There are plenty of FA Cup betting markets to choose from, as you can see on our FA Cup betting page.
- Bundesliga: The German top-flight is one of the more predictable European football leagues. There are not many teams capable of competing for the title and more often than not, Bayern Munich come out on top. If you are going to bet on this league watch out for Bundesliga betting promotions like the ones we list on our Bundesliga betting page.
- La Liga: The top division in Spain has plenty of betting opportunities for football punters. Okay, Barca and Real tend to dominate as far as winning the title is concerned but there can often be a surprise package that challenges for a top 4 berth. As you can see on our La Liga page, it is vital to find the best La Liga betting odds if you are having an outright bet.
- Europa League: This competition is second only to the Champions League in terms of importance to European clubs. In the Premier League it is becoming more and more difficult to get a top 4 finish so English teams often target the Europa League as the winner qualifies for the Champions League.
Expert Football Betting Strategy Tips
One of the most commonly asked questions is ‘how do you succeed in football betting?’. This section will hopefully give you the answer(s). We already highlighted some of the key football betting markets to focus on, now we will discuss how to best approach betting on them. Check out our expert betting strategy tips below…
- Stick To Singles: Bookies love punters that place massive accas with multiple selections. The more legs that are included the more chance you’ll lose, no matter how short the odds for each leg are. Our advice is to keep accas to as few legs as possible or preferably, just stick to single bets. Okay, if you land a massive acca you’ll win big but the chances of that happening are small. It is a lot easier to find regular winning single bets that generate a steady profit.
- Don’t Follow Online Tips: In our opinion you should never blindly follow online football betting predictions. For one, you don’t know for sure who the tips are coming from and more importantly, whether the tipster has links to any bookies.
- Knowledge Is Key: Before you bet an any football match or tournament you should always do plenty of research. The type of research you carry out depends on the market you are betting on. For example, if you are planning on placing a first goalscorer bet on a Europa League match, you check who has been hitting the target regularly on the official Europa League statistics page.
- Mix It Up: The final expert football betting strategy we recommend following is don’t just bet on one market all the time. Mix it up! The more familiar you become with different markets the more you’ll be able to spot wrong prices and this is when football punters can clean up. As we mentioned in our live football betting section, in-play markets provide punters with the best chance of finding excellent value bets so don’t just focus on pre-match markets if you want to maximise profits.
Football Betting in the UK
Football is the national sport in the UK and huge crowds descend on stadiums around the country every weekend. It is a huge part of British life and for many, football on a Saturday is all that matters. If their team loses, fans will be miserable for the rest of the week. On the other hand, if they win they will have springs in their steps, especially if they manage to beat a local rival.
As Bill Shankly famously once said ‘some say football is not a matter of life and death…it is much, much more important than that’. For many UK football supporters, those words ring true. That is probably why football betting in the UK is part and parcel of life for many football fans too.
The FA are the main rule makers of English football and the FA Handbook is a very useful resource if you want to know anything about the regulations of the sport. The Premier League operates under those rules but there are some subtle differences. The Premier League official site has some very useful documents regarding the rules and regulations that can be downloaded from the official Premier League publications page.
Top 6 Football Betting Sites Up Close
If you are worried about whether the bookies that make our list are above board and legit, you shouldn’t be. Football punters can rest assured that all of the football betting sites we mention are fully licensed and regulated. You can find out more information and news on licensing requirements and on bookies that have fallen foul of regulations on the official UK Gambling Commission news page.
We can also confirm that every football site that we recommend using on this page has a special feature that makes them a solid choice for betting on football. We outline the single best characteristic that sets them apart in the table below.
| Bookie | Best Football Betting Feature |
 bet365 | Top choice for live football betting. |
 Unibet | Over 400 markets for the biggest matches. |
 Betfair | Live football streams available. |
 888Sport | Daily football enhanced prices and odds boosts. |
 BetVictor | Very competitive odds for football. |
 William Hill | Request odds for any football bet on Twitter using #YourOdds |
bet365
You already know that we think bet365 is an excellent choice for live betting and, as we outlined earlier, also for live football streaming. That isn’t all that makes them our top destination for betting on football though. They have a great selection of markets (150+) for matches from all of the best football tournaments to bet on that we outlined earlier. Bet365 aren’t afraid to take big bets either, making them a top option for beginners and pro-punters alike.
1
bet365
Bet £10 Get £30 in Free Bets
Payment methods
24+
Withdrawal time
1-5 days
Minimum Deposit
5
Registration time
5
Licenses
United-kingdom
Gibraltar
Malta
Accepted Players
United Kingdom
Apps
Bonus Details
Open Account Offer
-
- Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for 300% of that amount in Bet Credits, up to a maximum of £30* in Bet Credits. Once released your Bet Credits will be held in your account balance and are non-withdrawable
- To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £10*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
- Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
- Bets placed must meet certain conditions to count towards the release of your Bet Credits:
– Must contain at least one selection at odds of 1/5 (1.20) or greater.
– In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
– Where a stake has been partially Cashed Out, only the remaining active stake will count.
– Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
– Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count. - Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
- Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
- The code CD365 doesn’t change the welcome offer.
*or currency equivalent
T&Cs, time limits and exclusions apply.
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Terms&Conditions
Open account offerNew Customers OnlyBet £10 & Get £30 in free betsSign-up, deposit between £5* and £10* to your account and bet365 will give you three times that value in free bets when you place qualifying bets to the same value and they are settledFree Bets are paid as Bet CreditsMin odds/bet and payment method exclusions applyReturns exclude Bet Credits stakeTime limits and T&Cs apply.18+ begambleaware.org • #ad*or currency equivalent
Unibet
Like bet365, Unibet are one of the best football betting sites for live streaming. They come up trumps in terms of the range of football markets on offer too, with 400+ pre-match markets for the biggest Premier League matches. You won’t find Unibet wanting when it comes to football free bets and promotions either and that is why we rank them so highly.
1
Unibet
Money Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus
Payment methods
17+
Withdrawal time
1-5 days
Minimum Deposit
10
Registration time
5
Licenses
United-kingdom
Gibraltar
Malta
Accepted Players
Japan
Germany
Sweden
Chile
Peru
Argentina
Bolivia
El Salvador
Guatemala
Honduras
Paraguay
Dominican Republic
Uruguay
Nicaragua
Apps
Bonus Details
- £40 Money Back as Bonus on Your First Bet + £10 Casino Bonus.
- The minimum qualifying deposit is £10.
- You must wager your bonus money 3x to make it withdrawable at odds of 2/5 (1.40) in the Sportsbook, 25x for Casino.
- Your first bet is not considered to be a qualifying bet if betting on horse racing, greyhound racing, trotting, and/or virtual sports
- Unless forfeited the sportsbook bonus must be wagered before using the casino bonus
- The bonus will expire after 7 days of opt-in.
- No deposit required for NI customers
- This offer applies to your first bet only. If you win your first bet the bonus has been used. If you place a system bet only the first settled column of £10 or higher will count towards the bonus.
- New Customers Only. 18+, Further T&Cs Apply.
Terms&Conditions
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
Betfair
Betting on football at Betfair gives you a great chance of getting the best football betting odds on a decent number of markets. We explained the importance of this in our section on what the best football sites offer. You can live stream action from some of the best leagues in the world and if you sign up with Betfair you’ll be able to back and lay football bets on the Betfair Exchange too.
1
Betfair
Get £30 in Free Bets
Payment methods
13+
Withdrawal time
1-5 days
Minimum Deposit
10
Registration time
5
Licenses
United-kingdom
Gibraltar
Malta
Accepted Players
United Kingdom
Apps
Bonus Details
Key Terms:
-
- New Customers Only. Must be 18+.
- Deposit and bet £10 or more to receive a £30 free bet.
- A qualifying bet is a ‘real money’ stake of at least £/$10 placed on any sports markets
- Min odds 1/2 (1.5). Exchange bets excluded.
- Free bets credited within 24 hours after qualifying bet settlement and expire after 30 days
- Free bet stakes not included in returns
- Bets placed using free bets as the stake (in full or in part) will not qualify.
- Offer excludes customers who make their first deposit using any method other than Credit/Debit Cards or Applepay.
- Offer excludes customers who have not verified their phone number by SMS.
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- The offer excludes the following bet types: Canadian, Goliath, Heinz, Lucky 15, Lucky 31, Lucky 63, Patent, Super Heinz, Trixie & Yankee.
- Full T&C’s apply – Gamble Responsibly .
Terms&Conditions
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
888Sport
888Sport are becoming one of the go to bookies for UK football punters. Why? Well, one of the main reasons is 888Sport’s regular and generous enhanced odds offers on football. They boost prices daily on selected football trebles and wincasts. If you are a fan of inflated football betting odds, 888sport most definitely won’t let you down.
BetVictor
Unlike the rest of the betting sites that make our list, BetVictor made their name on the UK high street. As we mentioned in our section on football betting in the UK, the sport is embedded in British culture and BetVictor has long been a favourite with UK football punters. Best of all, BetVictor’s traders aren’t afraid to have an opinion. Consequently, you’ll find some seriously good odds when betting on football.
1
BetVictor
100% till 100cad
Payment methods
8+
Withdrawal time
5 days
Minimum Deposit
5
Registration time
5
Licenses
United-kingdom
Gibraltar
Apps
Bonus Details
100% Matched Free Bet Up To $100
- Max. Bonus Amount: $100
- Min. Odds for Qualifying Bet: 2.00
- Qualifying bet must be placed within 7 days of registering your account
- Restricted Payment Methods: PaySafe, Skrill, Neteller
- Cashed Out or Partially Cashed Out bets are not considered to be qualifying bets
- Void bets, Special Markets, BetBoosts, and Enhanced Accas are not considered to be qualifying bets
- Free Bet Rules
- Free bets can be used on any sports
- Your free bet can be used on a whole bet, or a number of smaller bets
- Profit Limit: Amount of stake
- Free bets will expire within 7 days
- No Wagering Requirements apply to this promotion
- 18+ New Customers only
- Residents of Canada only
- Full Terms and Conditions apply
Terms&Conditions
New Customers opt in, deposit and bet up to $100 at odds of 2.00 or greater within 7 days of registration, excludes cashed out bets. Matched bonus paid in free bets; 7 day expiry. Offer valid from 09:00GMT on 23/12/2019. Payment cards only. Geo Restrictions. T&Cs Apply See Below. Please Gamble Responsibly. 18+ .
William Hill
The William Hill experience is overall an incredibly positive one. Like BetVictor, William Hill forged their reputation on the high street but they have embraced the challenge of becoming a leading online football betting site. The fact that you can request a price for any football market you can think of on Twitter by using the #YourOdds hashtag shows that William Hill are at the cutting edge of betting on football online.
1
William Hill
Bet £10, Get £30
Payment methods
40+
Withdrawal time
10 days
Minimum Deposit
10
Registration time
5
Licenses
United-kingdom
Gibraltar
Malta
Accepted Players
Costa Rica
Japan
Spain
Sweden
Mexico
Chile
Peru
Argentina
Bolivia
Colombia
El Salvador
Guatemala
Honduras
Nicaragua
Panama
Paraguay
Dominican Republic
Uruguay
Venezuela
Apps
Bonus Details
Key Terms:
- Only available to new William Hill customers in the UK or Ireland;
- Customers must sign up using Promo Code P30;
- Only one ‘new account offer’ per person, household address, email address, debit/credit card number, or IP address is allowed;
- Duplicate accounts will not qualify for this offer;
- This Promotion is not available to new accounts depositing funds with Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay;
- Offer will run from 00:01 on 12 November 2019 until 23:59 on 31 March 2020;
- Only available for customers who deposit in GBP pounds (£) sterling or Euro (€) currencies;
- Qualifying bet must be placed with a unit stake of £10/€10 or greater;
- For bets placed as an Each Way bet, only the win part for the bet will count towards to offer;
- Qualifying bet must be placed at odds of 1/2 (1.5) or greater;
- Qualifying bet must be placed on the William Hill Sportsbook site only;
- Qualifying bet must be struck using funds from your main balance;
- Qualifying bet can be pre-match or in-play;
- Cash in my bet is not available for bets placed that trigger a free bet as part of a promotion until at least one selection has been resulted or is In-Play. At this point, Cash in my bet will become available as long as all the other availability conditions are met;
- Free bets will be paid as 2 x £15/€15 denominations;
- Free bets can be used on any sportsbook product (excluding tote, pool, and lottery bets);
- Free bets will be available for 30 days;
- Free Bet is non-refundable and may not be withdrawn;
- Free Bet stake will be excluded from any winnings;
- Free Bet cannot be partially redeemed;
- Cash in my bet will be available for bets placed using a free bet (minus the value of the initial free bet);
- Player, country, currency, Market restrictions and terms apply.
Terms&Conditions
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
Football Betting FAQs
What’s the best football betting site?
The best football betting site in our view is bet365. They easily took top spot in our list of the top 6 football bookies thanks to their superb live betting suite. The availability of live football streaming at bet365 is another huge plus.
How do you bet on football?
Betting on football is as easy as choosing one of the bookies on our list, registering and making a deposit. Before you place your bet make sure to take our top football betting strategies on board. That way you might make your first bet a winning one!
What are the most common football bets?
The most common football bets are placed on the match winner (1X2) market. Other popular choices with football betting fans include first goalscorer, over/under goals and correct score. You can find out more about all of those, and more, in our section on football betting markets.
How do football betting odds work?
Football betting odds simply determine the return if your bet wins. Odds of 2/1 will generate a return of £30 if you place a £10 winning bet (£20 profit/£10 stake). The size of the odds depends on the probability of the outcome in the opinion of the bookie and their opinions vary. This means that you need to shop around for the best prices, as we outline in our section on how to find the best football betting odds.
