William Hill Review

William Hill
William Hill
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0 Bet £10, Get £30
bonus icon
Offer P30
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

What qualities make a top-tier betting site? Great odds prices, lots of special offers, free live streams, the list goes on.

As you’ll see in our full William Hill review, this bookmaker has it all.

Scroll down to learn more about their amazing selection of bonuses and promotions, how to access their free live sports broadcasts, and more. Or just click “Claim” and get your free bets!

William Hill screenshot

William Hill Sign Up Offer & Promo Code

When it comes to greeting new players, William Hill know how to keep their punters happy – Bet £10 and get £30 in free bets. This, of course, comes with some conditions.

To claim William Hill new customer welcome offer, you have to enter the promo code.

On signing up, be sure to use promo code P30, and place your first bet of £10. But be careful! It’s called the “William Hill bet 10 get 30″ for a reason! The bet has to be £10 minimum stake on any market or selection on the ‘Sports’ page, at odds of ½ in order to be counted towards the William Hill Sign Up Offer.

This will get you 2 x £15 free bets. It’s understandable to be tempted to make your first bet with only a couple of pounds, but in that case, you won’t be able to claim your welcome bonus. And those 2 x £15 in free bets can worth your while.

William Hill Sign-Up OfferBonusPromo Code
Welcome Bonus Option 1Bet £10, Get £30P30
Welcome Bonus Option 2Bet £10, Get £20F20
New customers only. Min. £10 stake, min odds 1/2, free bets expire in 30 days, free bet/payment method/player/country restrictions apply. Full terms and conditions apply.

The OTHER Bonus

There’s another bonus for new players, however, a bit lower. If you enter F20 in promo code box while registering, you’ll get 2 x £10 in free bets. The same conditions apply as for P30 promo, so it’s only up to you which one you’ll choose. Of course, the majority of players go with a bigger bonus for better chances for the win.

If you have William Hill Plus Card (a card which connects Will Hill’s website and land-based betting shops), you’ll get an additional £10 free bet on the existing welcome offer. Use this bonus in any betting shop across the country.

Now, once you got your hands on the welcome bonus, there’s one more thing you should know.

If your initial bet is an ‘each way’ bet, (a win bet and a place bet), only the bet on the winner selection will count as your initial bet. This means, in practical terms, that if you’ve placed £10 on an EW bet, only £5 will count as your initial bet and you’ll not meet the requirements for the bonus.

The William Hill new customer bonus applies only to the United Kingdom, Republic of Ireland, Jersey, Guernsey and the Isle of Man. If you are anywhere outside these territories, you won’t be able to claim your welcome bonus.

Also, you won’t meet the criteria for the new customer offer if you use the following deposit methods: Neteller, Moneybookers, PayPal, PaySafe, Envoy, Skrill 1-Tap or Plus. Also, each free bet must be wagered within 30 days.

So, to summarise:

All in all, William Hill’s welcome offer is great value; though feel free to head to our list of the top welcome bonuses for punters if you’re in the market for a deposit bonus rather than free bets.

A Variety of Promotions for Existing Customers

It’s expected of a giant like William Hill to have a lot of bonuses and special promotions, and they certainly deliver on that front.

For the sake of simplifying things a little, there are two major categories that these promotions and offers fall into:

The main reason we distinguish between offers like this is that it’s much easier to add value to your betting experience if you know what deals are there, and when you can make use of them.

William Hill’s Long-Term Promotions & Offers

William Hill has a number of promotions that can be used again and again, some even on the daily! These offers tend to stick around for months, or even years, at a time.

At the time of writing, these are the top offers for punters to get a regular bit of added value:

Event-Specific Promotions & Offers

If you’ve used other online bookmakers before, then you’ll likely be familiar with how these work. William Hill, like many other betting sites, regularly have special offers, promotions, and bonuses tied to specific tournaments and events

These are normally focused on the biggest and best sporting events out there, like the English Premier League, the FIFA World Cup, Wimbledon, and more.

As you can imagine, these kinds of bonuses tend to come and go regularly, but punters can expect to see promotions similar to the following:

Security and Trust

Although initially established in the UK, William Hill is operated by WHG International Limited, a company registered in Gibraltar.

Like all other bookmakers who operate within the UK, William Hill is licensed and regulated by the UK Gambling Commission (License: 39225). They also hold a license from the Malta Gaming Authority (License: MGA/CRP/121/2006-05) and the Gibraltar Gambling Commissioner.

For many decades, it had a spotless record when it comes to security and trust. However, in 2019, it was fined £6.2 million by the UK Gambling Commission. The reason for such a high fine is the bookmaker’s money-laundering-prevention failures. The operator was found guilty of accepting large deposits that weren’t properly checked.

After such strict punishment, it’s clear that William Hill now inspect big deposits with much more care, and there have been no issues or “scandals” since.

Depositing and Withdrawing at William Hill

As of 14th April 2020, players from the UK are no longer allowed to make credit card transactions at online betting sites

Regarding payment options, you can be really picky here thanks to William Hill’s huge variety of payment methods. You can make a deposit using debit cards, e-wallets, such as PayPal and Neteller, online banking, as well as cash vouchers and prepaid cards.

The most important information for the players – there are no deposit or withdrawing fees. When it comes to currencies, you can bet using sterling pounds, euros, and US dollars.

NOTE: EcoPayz, Skrill and NETeller are no longer available to customers from the UK. You can deposit/withdraw via other payment options. We recommend PayPal for William Hill UK customers.

William Hill Withdrawal Time & Limits

A minimum requirement for deposit by debit card is £5, while the maximum deposit is £99,000. You can use Visa, MasterCard, Diners or EntroPay. However, William Hill’s withdrawal time is less than optimal: you’ll have to wait for 1 to 3 working days for a withdrawal via debit card to clear.

Payment Method Withdrawal Time Withdrawal Limits
visa logomastercard logomaestro logoDebit Cards* 1-3 Days £5 – £40,000
paypal logoPayPal 1 Day £10 – £5,500
ecopayz logoEcoPayz 1 Day £5 – £99,000
skrill logoSkrill 1 Day £5 – £80,000
neteller logoNETELLER 1 Day £5 – £30,000
William Hill Cash Direct Instant £10 – £5,000
trustly logoTrustly 3-5 Days £5 – £10,000
bank transfer logoBank Transfer 5-10 Days £25 – £100,000
* Credit Card transactions not available in the UK

Various e-wallets are accepted, including PayPal. The minimum e-wallet deposit is £10, and the maximum varies from service to service. PayPal has a maximum deposit limit of £5,500, while with Skrill you can deposit as much as £80,000 at once.

eWallets are the best solution for withdrawal because the withdrawal time scale is only one working day, which is amazing!

bulletDeposit Options

bulletWithdrawal Options

bulletAccepted currencies

  • USA Dollar
  • Euro
  • Great Britain Pound
  • Australia Dollar
  • Japan Yen
  • Switzerland Franc
  • Swedish Krona
  • Hong Kong Dollar
  • Danish Krone
  • Singapore Dollar

The William Hill Superb Sports Betting Experience

There’s a good reason why William Hill is one of the UK’s top 3 betting sites.

Every week there are over 500,000 betting markets, which is more than impressive. Of course, the king is football, but golf, tennis and greyhound racing aren’t too far behind.

Since William Hill Sport is focused on the UK market for nearly a century now, it’s only logical that the most popular markets are the ones close to the English mentality. However, it has terrific global sports offers, as well as eSports and virtual sports.

All in all, you’ll have plenty to choose from. Apart from already mentioned markets, you can bet on American football, basketball, cricket, boxing, cycling, horse racing, rugby league and union, and many others. When there’s a particular sporting event, like the FIFA World Cup, you’ll quickly find all related markets on the home page of the website.

Odds Comparison

 william hill logoWilliam Hillleovegas logoLeoVegas Sport
Rennes11/2 (6.50)27/5 (6.40)
Draw16/5 (4.20)7/2 (4.50)
Chelsea8/15 (1.53)12/25 (1.49)
*The odds above are intended for display purposes only. The figures were correct and accurate at the time of writing, but odds are subject to change, and we provide no guarantee that the odds will be the same, or even available, after publication.

In terms of odds, you’ll be more than satisfied. William Hill has a very competitive odds, and from time to time, you can expect Best Odds Guaranteed promotion. This usually applies to greyhound and horse racing. All in all, you’ll get exceptional value for your money.

As you can see above, we put William Hill up against LeoVegas Sport, one of their biggest competitors. Across the board, William Hill had the best-priced odds, except for bets on a “Draw” outcome. 

Whether staking a bet on the match-favourites, Chelsea, or underdogs Rennes, a winning bet with William Hill will yield higher profits.

bulletBet on Sports

  • Basketball
  • Baseball
  • Hockey
  • Boxing
  • MMA
  • Horse Racing
  • Golf
  • Cycling
  • F1
  • Rugby
  • Australian Rules Football
  • Tennis
  • Cricket
  • Football
  • Handball
  • Volleyball
  • Darts
  • Skiing
  • Motorcycling

bulletBetting tax

  • No betting tax

bulletCasino games

  • Blackjack
  • Video Poker
  • Slots
  • Progressive Slots
  • Table Games
  • Scratch Cards
  • Roulette
  • Craps
  • Baccarat
  • Live Dealer Blackjack
  • Live Dealer Roulette

William Hill Mobile – Android & iPhone Apps Available!

Not only do William Hill have an excellent mobile site that can be accessed on your phone or tablet’s browser, but they have some of the best betting apps in the business!

Punters can use William Hill’s iPhone or Android apps while out and about. We prefer the app to using the mobile site, but that’s really just a matter of personal preference, as there isn’t a massive difference between them.

William Hill mobile app users have exclusive perks that William Hill desktop site users don’t. There’s a Boost Bet feature you can only use on the iOS and Android application, which is one of the reasons you should try out this app.

iPhone and/or iPad users can visit Apple’s App Store and download the native app from there. Now, unless you’re from the UK, you might have to go through a bit of a struggle to get the William Hill Android App. The thing is, UK residents can download the Android app from the Play Store.

All others, for the time being, might have to manually download the William Hill Android app APK, and install the app on their Android device.

Since finding the app installation guide is easier said than done, here are our step-by-step instructions. Nevertheless, most punters based in Western EU have access to the sports betting app in the Play Store.

William Hill App Not Working? – Don’t Use a VPN to Download the App

Some betting aficionados who are not based in the UK might refer to using a VPN to download the William Hill Sports app for Android with the use of a VPN. Do not do this. As soon as you turn off your VPN, you will start to experience errors. 

In addition, you’ll be in direct breach of William Hill’s terms and conditions by doing so, which runs the risk of getting your account closed.

How to Use the William Hill App?

Once installed, you will quickly notice the benefits of using the app. However, many punters expect a totally different design, layout, and outlandish features that can have an impact on how they bet. In reality, the app’s design is based on the existing mobile web app you first see if you attempt to access William Hill with a mobile device.

Just use your regular William Hill Sign In credentials to log into your account and start betting. Needless to say, the native app is 10x better and at the same time faster if your mobile carrier is not that generous with the data limits. Because of this, we recommended downloading the relevant app as soon as you set up your account.

William Hill app screenshot

The Live Betting Adrenaline Rush

It’s safe to say that William Hill has one of the best in-play betting suites in the whole industry.

Football live scores are available at all times, as well as live scores for other sports, live streaming and even radio broadcasts (as well as a William Hill radio app for smartphones!). Also, you can check out in-game stats at all times, which makes your live betting experience even better.

Just enter the in-play page, and you’ll see for yourself! Once you are on the page, you’ll see all live games and the schedule for the upcoming games with the countdown meter.

As far as the selection of sports, events, and markets go, William Hill has it all. Fans of live betting are in for a treat with this bookmaker. During our review testing we didn’t experience any issues with finding what we needed, even we looked for obscure, local leagues and tournaments in far-flung corners of the globe.

Live Streaming

Live streaming is free if you have a William Hill account and if you’ve placed at least £1,00 on the desired match, game or race. Also, live streaming is available on all mobile devices, which is a big plus. Plus, don’t forget the William Hill football live scores are available on the go, so you always know how a match is going, even when on the go.

In-Play Radio, Racing Radio, and Greyhound Radio

It’s easy to get carried away with these. William Hill’s very own Betting TV and Radio Channels take you directly into the world of online betting and put you next to passionate betting aficionados.

The hosts are at the top of their game, offering valuable information for all upcoming races. Don’t expect a lot, as these are recordings played on a loop. However, they are updated daily, making sure punters have all the information they need to place their William Hill bet.

Greyhounds are extremely big as well, and Betting TV powered by William Hill takes you straight to the action. The Ground Zero, for the most part, is Australia, followed by the race tracks in the US, the UK and Dubai.

William Hill Racing TV

Not all punters have a thing for sports. There’s a decent share of them who are into racing exclusively. If you’re one of them, you might want to check out the William Hill Racing TV.

With races broadcasted from 3 continents, Africa, Australia and Europe, it’s rather easy to stay up to date with the latest races. Being able to watch the race makes the William Hill bet experience way more exciting.

VIP Program – Benefits on Display

We know for a fact that there are VIP programs for William Hill’s most trusted and active poker and casino players. However, we can’t put a finger on the sports betting benefits loyal customers get.

For what it’s worth, we know that there’s a highly skilled team of VIP Sports Account managers which take good care of the bookie’s most loyal punters.

To be honest, we’d like to see some more details regarding the VIP benefits. After all, this can only have a positive impact on William Hill’s brand and reputation. Surely, this can only attract new customers that will gladly put all of their bets at William Hill, expecting those VIP benefits down the road.

William Hill Customer Support has You Covered

If you have any problem or question, be sure to go through William Hill’s FAQ first, because it’s so extensive and detailed, there’s a big chance you’ll find your solution there.

This is just one of the perks of betting at a reputable online betting site the likes of William Hill. Sure, the little guy deserves a chance, but in our opinion, the quality of the customer support cannot be negotiated.

William Hill Contact Details UK

Although their customer support team is rather big, please be patient with the William Hill live chat agents. They’re working round the clock to make sure every single punter is getting the service which is expected in the first place.

William Hill live chat is available 24 hours a day, seven days a week. If the queue is pretty long, we recommend going back to the FAQs bank. Unless, if you require urgent assistance, dial the number we mentioned earlier.

The customer service staff seems to be somewhat active on social networks, Twitter for the most part. Tweeting them will surely raise a lot of red flags, and you’ll get the attention you need.

Can I Join William Hill from outside the UK?

William Hill is, above all, a British bookmaker; however, you can join from other regions such as Australia, Spain, Italy, Germany and Latvia, among others.

Needless to say, Will Hill takes its global optimised betting product and brings it closer to the local audience. This is why you’ll notice certain differences in the site design, the odds offer, and the layout primarily.

Its global presence has left a mark in many markets. It’s a synonym for betting in general! The size of its operations is matched by a few other betting sites only. Deposit, bet and withdraw in the currency of your choice. The range of payment options also goes above and beyond! Needless to say, PayPal is always our first pick.

William Hill Review – Final Thoughts

Following this vast William Hill review, the verdict is – yes, this bookmaker is worth your time and money.

Between their staggering amount of promotions and offers, their amazing odds, their free live streaming, and everything else we mentioned here, it’s difficult to find any reasons for a punter to not sign up.

If you’re a punter in the UK or Ireland, specifically, then we recommend signing up to William Hill. They’re one of the best betting sites out there right now.

  • Extensive odds offer, covering all known betting markets
  • Betting promos on a regular basis
  • Live Support available round the clock, Phone Support provided
  • Extra In-Play Betting Features
  • Some punters might get lost when they attempt to find the mobile apps


Do I have to register first to download the app? close icon

No, but it’s recommended, mainly because it’s easier to set up the account on your desktop device. Once that’s done, though, William Hill’s mobile apps are some of the best betting apps we’ve seen, and you can get stuck in!

How long does William Hill withdrawal take? close icon

This will depend entirely on your payment method of choice. Most ewallets, such as PayPal, Skrill, and Neteller, will have withdrawals cleared within 24 hours. Certain bank transfers, however, can take up to ten days. Pay attention to our withdrawal table above to look at the withdrawal times and withdrawal limits for each payment method to help weigh your options.

How to use free bet on William Hill? close icon

To take advantage of your William Hill free bets, make sure to read the terms and conditions of a promotion before activating it. Whether you’re using the William Hill Sign Up offer, or one of their bonuses for existing customers, make sure you understand the wagering requirements, the time limit, and any other conditions the promotion may be subject to. Once you’ve done that, place your bets as usual.

How to do an accumulator on William Hill app? close icon

Log in to your account and head to the William Hill sports betting area. From there, choose the sport you’d like to bet on and tap the odds you want to include on your bet slip. Once you have selected all of your bets, open your bet slip and scroll down to the bottom. Enter your stake into the accumulator text box, and tap on “Place Bet.”