William Hill Review

5 / 5 by sportsbetting24.com™
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William Hill - The Bedrock of Sports Betting as We Know it!

If you are a fan of sports betting and casino, there’s probably not much you don’t know about this legendary UK bookmaker. Nevertheless, you should definitely check out this William Hill review and find out what’s new, how to get the best bonuses, which markets have the best odds, and much more. First on our list is the bonus offer, and we’re slowly going to go into great detail, shedding light on the security system, the withdrawal policy and the level of quality of the customer support.

William Hill Sign-Up Offer & Promo Code

When it comes to greeting new players, William Hill goes with what’s been the industry’s standard in the last couple of years - Bet £10 and get £30 in free bets. This, of course, goes with some conditions.

In order to claim William Hill new customer welcome offer, you have to enter the promo code. On signing up, be sure to use promo code C30, and place your first bet of £10. But be careful! The bet has to be £10 minimum stake on any market or selection on the ‘Sports’ page, at odds of 1/2. This will get you a 3 x £10 in free bets. It's understandable to be tempted to make your first bet with only a couple of pounds, but in that case, you won’t be able to claim your welcome bonus. And those 3 x £10 in free bets can worth your while.

William Hill Codes Sport Bonus Promo Code
Bet 1 (i) Bet £10, Get £30 C30
Bet 1 (ii) Bet £10, Get £20 F20

There’s another bonus for new players, however, a bit lower. If you enter F20 in promo code box while registering, you’ll get 2 x £10 in free bets. The same conditions apply as for C30 promo, so it’s only up to you which one you’ll choose. Of course, the majority of players go with a bigger bonus for better chances for the win.

If you have William Hill Plus Card (a card which connects Will Hill's website and land-based betting shops), you’ll get additional 1 x £10 free bets on the existing welcome offer. Use this bonus in any betting shop across the country.

Now, once you got your hands on the welcome bonus, there’s one more thing you should know.

If your initial bet is an ‘each way’ bet, (a win bet and a place bet), only the bet on the winner selection will count as your initial bet. This practically means, if you’ve placed £10 on an EW bet, only £5 will count as your initial bet and you’ll not meet the requirements for the bonus.

The new customer bonus applies only to the United Kingdom, Republic of Ireland, Jersey, Guernsey and the Isle of Man. If you are anywhere outside these territories, you won’t be able to claim your welcome bonus. Also, you won’t meet the criteria for the new customer offer if you use the following deposit methods: Neteller, Moneybookers, PayPal, PaySafe, Envoy, Skrill 1-Tap or Plus. Also, each free bet must be wagered within 30 days.

So, to summarize:

  • The bonus applies to new customers only
  • Free bets are credited as 3 x £10
  • Minimum stake is £10 at odds of 1/2 or bigger
  • The win part from EW bets will count as a minimum stake
  • Payment method and country restrictions apply
  • All free bets must be wagered within 30 days.

All in all, the bookie's welcome offer is fairly good, however, there are bookmakers where you’ll find better deals. However, given the familiar name, a wide choice of markets and good odds, no wonder it's is the first choice for the betting newbies.

William Hill Bonuses and Promotions for Existing Customers

It’s expected from a giant like William Hill to have a lot of bonuses and special promotions, however, that’s not the case. Still, there are enough deals to make you feel a betting rush with a bit of extra on the house. Since many bonuses are weekly or monthly, be sure to always check the current promotions and bonuses on the website. This bookmaker always tracks the best sports events and gives players special offers related to them.

The bonuses that currently (in the time of writing), stand out, are all related to the World Cup. There’s an amazing World Cup Free Bet Offer, which gives you £5 in free bets if you bet £10 on a team to win the World Cup. This offer ends soon, so hurry up before the World Cup is over.

Out of the regular bonuses, you should definitely check out a PLUS20 promotion. If you are an online member of William Hill for 30 days or more, and you own William Hill Plus Card, you’ll get 1 x £10 free bet online for the sport of your choice and 1 x £10 free bet on your Plus Card in a land-based shop. To qualify, you must stake at least £10 at odds of 1/2 or bigger. Once you’ve received your free bets, remember, they must be wagered within 4 days for online free bets and 30 days for Plus card bets. This offer will be valid until the end of 2019.

To be honest, William Hill could use a bit more bonuses and special promotions. Much smaller and less known bookmakers much nicer and far more interesting and innovative special offers, it’s a shame that a legend such is William Hill has only several bonus offers. Also, players’ beloved feature, Odds Boost, is available only via the App or Mobile Web. It is not available via desktop, so if you wish to boost your odds, you’ll have to install the app or enter the William Hill website through a browser on your mobile phone.

Free Bets Bonuses

  • William Hill Logo
    Free Bets
    up to £30
    New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.

William Hill Security and Trust

Although originally established in the UK, William Hill is operated by WHG International Limited, a company registered in Gibraltar. Like all other bookmakers who operate within the UK, it's licensed and regulated by the UK Gambling Commission. Also, being registered in Gibraltar, William Hill is licensed by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner for customers outside the UK.

For many decades, it had a spotless record when it comes to security and trust. However, in 2019, it was fined £6.2 million by the UK Gambling Commission. The reason for such a high fine is the bookmaker’s money laundry failures. The operator was found guilty of accepting large deposits that weren’t properly checked. It turned out that the cash was linked to criminal activity between 2014 and 2016. This money brought £1.2 million in financial gains. This casts a shadow on the once trustworthy company, however, after such strict punishment, it’s clear that William Hill will have to inspect big deposits with much more care.

Since 25th May 2019, the operator implemented the use of GDPR - General Data Protection Regulation, which now replaces EU Data Protection laws, including the UK Data Protection Act. These changes have been made in order to give people more rights over how their data is used and stored.

William Hill Responsible Gambling Efforts on Display

When it comes to responsible gambling, apart from links to various support websites, such as GambleAware or When the Fun Stops, William Hill gave the players several possibilities for cutting themselves away from betting. First, there are daily, weekly, and monthly deposit limits. If that’s not enough, you can restrict yourself for a short period of time, to cool off a bit, however, if that doesn’t help either, you will be allowed you to close your account from 6 months up to 5 years. If you ever wish to play at it again, you’ll have to sign up and wait for 24 hours. If you don’t change your mind in those 24 hours, your account will be activated again. William Hill casino, but not sports customers have two more options when it comes to responsible gaming. They can restrict themselves from one part of the casino, or have Session Time Reminder, where they can set a timer and decide how long they want their session to last.

In terms of the connection security, William Hill uses Hypertext Transfer Protocol Secure (HTTPS) to protect the sensitive information passed between users’ browser, and their website. Just like all major bookmakers, William Hill also has SSL certificate, which has been signed by Thawte. This one of the biggest certificate authorities in the world, which has been around for over two decades. THere's strong, AES 128 bit encryption, which is nearly impossible to break, so you can feel completely safe.

William Hill Payment Options - How to Deposit and Withdraw?

Regarding payment options, you can be really picky here at William Hill. You can make a deposit using credit and debit cards, e-wallets, such as PayPal and Neteller, online banking, as well as cash vouchers and prepaid cards. Not all payment methods come with the same conditions.

The most important information for the players - there are no deposit or withdrawing fees. When it comes to currencies, you can bet using sterling pounds, euros, and US dollars.

NOTE: Skrill and NETeller are no longer available to customers from the UK. You can deposit/withdraw via other payment options. We recommend PayPal to UK customers.

William Hill Withdrawal Times, Limits

A minimum requirement for deposit by credit and debit card is £5, while the maximum deposit is £99,000. You can use Visa, MasterCard, Diners or EntroPay. However, you’ll have to wait for 3 to 5 working days for the withdrawal via credit or debit card.

Payment Method Withdrawal Times Limits (min/max)
VISA 3-5 Days £5 - N/A
EcoPayz 24 Hours £5 - £99,000
PayPal 24 Hours £5 - £5,500
Skrill 24 Hours £5 - £80,000
NETELLER 24 Hours £5 - £30,000
William HIll Cash Direct Instant £10 - £5,000
Bank Transfer 5-10 Days £25 - £100,000

Various e-wallets are accepted, including PayPal, Skrill, Pingit, and many others. The minimum e-wallet deposit is £10, and the maximum varies from service to service. PayPal has a maximum deposit limit of £5,500, while with Skrill you can deposit as much as £80,000 at once. Pingit, Skrill, PayPal, Neteller, Qiwi Wallet and EcoPayz are the best solution for withdrawal because the withdrawal time scale is only one working day, which is amazing!

Online banking is also an option at William Hill, with a minimum deposit of £10, however, online banking has the longest waiting period for withdrawals - from 5 to 10 working days, which we can all agree is too long. Cash transfers are made possible via Bank Transfer and Bank Check, nevertheless, the minimum deposit by cash is somewhat higher - £25.

And finally, you can use cash vouchers and prepaid cards, where William Hill Cash Direct is worth mentioning, because of its unique instant withdrawal option. The minimum deposit for William Hill Cash Direct is £10 and maximum is £5,000.

Deposit Options

  • Abaqoos
  • AstroPay
  • Bank Transfer
  • Bank Wire
  • BankLink
  • Boku
  • Cheque
  • ClickandBuy
  • DineroMail
  • Diners Club
  • ecoPayz
  • eKonto
  • Entropay
  • EPS
  • Euteller
  • Giropay
  • iDeal
  • Maestro
  • MasterCard
  • Moneta.ru
  • Multibanco
  • Neosurf
  • Neteller
  • Nordea
  • Paypal
  • Paysafecard
  • Pingit
  • Poli
  • Przelewy24
  • QIWI Wallet
  • Skrill
  • Sofort
  • Sporopay
  • TeleIngreso
  • Toditocash
  • Trustly
  • TrustPay
  • Ukash
  • UseMyFunds
  • Visa
  • Visa Debit
  • Visa Electron
  • Webmoney
  • Western Union
  • Yandex Money

Withdrawal Options

  • Bank Transfer
  • Cheque
  • ClickandBuy
  • Diners Club
  • ecoPayz
  • Entropay
  • Maestro
  • MasterCard
  • Neteller
  • Paypal
  • Pingit
  • Skrill
  • Visa
  • Visa Debit
  • Visa Electron
  • Webmoney

Accepted currencies

  • AUD - $
  • CAN - $
  • CHF - CHF
  • DKK - kr
  • EUR - €
  • GBP - £
  • HKD - $
  • JPY - ¥
  • SEK - kr
  • SGD - $
  • USD - $

William Hill Supreme Betting Experience

There’s a good reason why William Hill is the best UK bookmaker. Every week there are over 500,000 betting markets, which is more than impressive. Of course, the king is football, but golf, tennis and greyhound racing aren’t too far behind. Since WillHill is focused on the UK market for nearly a century now, it’s only logical that the most popular markets are the ones close to the English mentality. However, it has amazing global sports offers, as well as eSports and virtual sports.

All in all, you’ll have plenty to choose from. Apart from already mentioned markets, you can bet on American football, basketball, cricket, boxing, cycling, horse racing, rugby league and union, and many others. When there’s a special sporting event, like the upcoming World Cup, you’ll easily find all related markets on the home page of the website.

If sports betting isn’t your cup of tea, worry not! There are plenty of markets such as politics, TV and special betting to keep you entertained. You’ll be amazed what you can bet on these days! And ladies, don’t say betting is just for men. You can bet on who’s going to be the next James Bond, so pick your favorites, and go for it!

In terms of odds, you’ll be more than satisfied. William Hill has a very competitive odds, and from time to time, you can expect Best Odds Guaranteed promotion. This usually applies to greyhound and horse racing. All in all, you’ll get an exceptional value for your money.

Bet on Sports

  • American Football
  • Australian Rules Football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • F1
  • Football
  • Golf
  • Handball
  • Hockey
  • Horse Racing
  • MMA
  • Motorcycling
  • Rugby
  • skiing
  • Tennis
  • Volleyball

Betting tax

  • no betting tax

Casino games

  • Baccarat
  • Blackjack
  • Craps
  • Keno
  • Live Dealer Baccarat
  • Live Dealer Blackjack
  • Live Dealer Roulette
  • Progressive Slots
  • Roulette
  • Scratch Cards
  • Slots
  • Table Games
  • Video Poker

William Hill Sports App - iPhone, Android Smartphones, Tablets

Nowadays, it’s natural for bookies and casinos to have mobile apps. This is the case with William Hill, as well. Both Android and iOS users are privileged to download the William Hill mobile app, while Android users can also view the website in mobile mode.

Mobile app users have special perks desktop users don’t. There’s a Boost Bet feature you can only use on the iOS and Android application, which is one of the reasons you should try out this app.

IPhone and/or iPad users can visit Apple’s App Store and the native from there. Now, unless you’re from the UK, you might have to go through a bit of a struggle to get the William Hill Sports Android App. The thing is, UK residents have the privilege of conveniently downloading the Android app from the Play Store. All others, for the time being, might have to manually download the app APK, and install the app on their Android device. Since finding the app installation guide is easier said than done, here are our very step-by-step instructions. Nevertheless, most punters based in Western EU have access to the sports betting app in the Play Store.

William Hill App Not Working? - Don’t Use VPN to Download the App

Some betting aficionados who are not based in the UK, might refer to using a VPN to download the William Hill Sports app for Android with the use of VPN. Do not do this. As soon as you turn off your VPN, you will start to experience errors. Moreover, the features displayed might not be available to you, which is a clear violation of the terms and conditions.

How to Use the William Hill App?

Once installed, you will easily notice the benefits of using the app. However, many punters expect a totally different design, layout, and outlandish features that can have an impact on how they bet. In reality, the app’s design is based on the existing mobile web app you first see if you attempt to access William Hill with a mobile device. Needless to say, the native app is 10x better and at the same time faster if your mobile carrier is not that generous with the data limits. Because of this, we recommended downloading the relevant app as soon as you set up your account.

Adrenaline Rush With William Hill Live Betting

It’s safe to say that William Hill has one of the best in-play markets in the whole industry. Live scores are available at all times, as well as live streaming and even radio broadcasts. Also, you can check out in-game stats at all times, which makes your live betting experience even better.

Just enter the in-play page and you’ll see it for yourself! Once you are on the page, you’ll see all live games and the schedule for the upcoming games with the countdown meter.

Live streaming is free if you have a William Hill account and if you’ve placed at least £1,00 on the desired match, game or race. Also, live streaming is available on all mobile devices, which is a big plus.

In-Play Radio, Racing Radio, and Greyhound Radio

It’s easy to get carried away with these. William Hill’s very own Betting TV and Radio Channels take you directly into the world of online betting, and put you next to passionate betting aficionados. The hosts are at the top of their game, offering valuable information for all upcoming races. Don’t expect a lot, as these are recordings which are played in a loop. However, they are updated on a daily basis.

Greyhouds are extremely big as well, and Betting TV powered by William Hill takes to straight to the action. The Ground Zero for the most part is Australia, followed by the race tracks in the US, the UK and Dubai.

William Hill Racing TV

Not all punters have a thing for sports. There’s a decent share of them who are into racing exclusively. If you’re one of them, you might want to check out the William Hill Racing TV. With races broadcasted from 3 continents, Africa, Australia and Europe, it’s rather easy to stay up to date with the latests races. Being able to watch the race makes the race betting experience way more exciting.

Free Bets Bonuses

  • William Hill Logo
    Free Bets
    up to £30
    New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.

William HIll VIP Sports Program - Benefits on Display

We know for a fact that there are VIP programs for William Hill's most trusted and active poker and casino players. However, we can't put a finger on the sports betting benefits loyal customers get. For what it's worth, we know that there's a highly skilled team of VIP Sports Account managers which take good care of the bookie's most loyal punters. To be honest, we'd like to see some more details ourselves regarding the VIP benefits. After all, this can only have a positive impact on William Hill's brand and reputation. Surely, this can only attract new customers that will gladly put all of their bets at William Hill, expecting those VIP benefits down the road.

What if something goes wrong? William Hill Customer Support

If you have any problem or question, be sure to go through William Hill’s FAQ first, because it’s so extensive and detailed, there’s a big chance you’ll find your solution there. This is just one of the perks of betting at a reputable online betting site the likes of Will Hill. Sure, the little guy deserves a chance, but in our opinion, the quality of the customer support cannot be negotiated.

Contact Details UK

  • William Hill Customer Service Free Phone Number: 0800 0856 296
  • Email Address: [email protected]
  • Live Chat: Yes, 24/7

Although their customer support team is rather big, please be patient with the live chat agents. They’re working round the clock to make sure every single punter is getting the service which is expected in the first place. If the queue is pretty long, we recommend going back to the FAQs bank. Unless, if you require urgent assistance, dial the number we mentioned earlier.

The customer service staff seems to be rather active on social networks, Twitter for the most part. Twitting them will surely raise a lot of red flags, and you’ll get the attention you need.

Can I Join William Hill Only in the UK?

William Hill is above all a UK bookie, however, you can join from other regions such as Australia, Spain, Italy, Germany and Latvia among others. Needless to say, Will Hill takes its global optimized betting product, and brings it closer to the local audience. This is why you'll notice certain differences in the site design, the odds offer, and the layout primarily. That is, if you jump from one market specific Will Hill site to another. Take for instance the AU William HIll and the UK William Hill, they look similar, but you can't say it's the same site.

Its global presence has left a mark in many markets. It’s a synonym for betting in general! The size of its operations is matched by a few other betting sites only. Deposit, bet and withdraw in the currency of your choice. The range of payment options also goes above and beyond! Needless to say, PayPal is always our first pick. Just pay attention to your payment option choice. If you’re interested in that bonus offer, you better read the small print carefully.


  • Cantonese
  • Czech
  • English
  • Finnish
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Mandarin
  • Polish
  • Portuguese
  • Romanian
  • Serbian
  • Spanish
  • Swedish
  • Traditional Chinese

Featured markets

Excluded countries

  • Afganistan
  • Australia
  • Belgium
  • Brazil
  • Bulgaria
  • Cambodia
  • China
  • Cuba
  • Cyprus
  • Denmark
  • Estonia
  • Ethiopia
  • France
  • Greece
  • Hong kong
  • India
  • Indonesia
  • Iran
  • Iraq
  • Ireland
  • Israel
  • Italy
  • Myanmar
  • North korea
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russia
  • Sudan
  • Switzerland
  • Syrian arab republic
  • Thailand
  • Turkey
  • USA
  • Yemen

William Hill Sports, the Stepping Stone to Great Odds!

Following this vast William Hill review, the verdict is - yes, it is worth of your time and money. Sure, bonuses aren’t the best and to be honest, the website needs freshening up in the terms of design, however, 3 x £10 welcome offer and 500,000 markets per week are tempting enough for both new and experienced players. With William Hill Sports, you guarantee yourself a lifelong odds provider, which is generous to its trusted customers. Punters who are going for the long run will see greater benefits much sooner than expected.

18+, New Customers Only, Gamble Responsibly - www.begambleaware.org 

All bonuses are subject to William Hill Terms & Conditions.


  • Extensive odds offer, covering all known betting markets
  • Betting promos on a regular basis
  • Live Support available round the clock, Phone Support provided
  • Extra In-Play Betting Features


  • Some punters might get lost when they attempt to find the mobile apps


Do I have to register first to download the app?

Summary Table

William Hill Review Overview
Evaluation: 5
Number of Bonuses: 1
Number of Withdrawal Options: 17
Number of Deposit Options: 46
Number of Currencies: 11
Number of Languages: 17
Number of Sports: 21
Number of Casino Games: 13
Mobile Betting: Yes
Live Betting: Yes
Number of Excluded Countries: 37
Number of Licenses: 3


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