It’s much easier to make winning bets when you can watch the event you’re betting on. Luckily for you, there are plenty of live streaming betting sites out there!
Not only will you find a list of the UK’s top bookmakers with live streaming here, but you’ll also find out how to access the live streams, and the best live streaming betting site per sport!
Top 7 Live Streaming Bookmakers in the UK
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Quick Navigation
- Back to our list of the UK’s top 7 live streaming betting sites
- Learn why each bookie made our top list
- Betting sites’ requirements for access to live streams
- Head to our experts’ picks for best live streaming bookies by sport
- Frequently Asked Questions about live streaming at betting sites
What is Live Streaming at Betting Sites?
Many of the biggest and best betting sites out there have put a lot into their live betting suites. One of the most exciting developments over the past few years is the introduction of live match broadcasts on betting sites.
Many punters find it much easier to place in-play bets when they can watch the live match or race. Without that information, it can be exceptionally difficult for punters to think and act quickly enough to get ahead when betting live.
Integrated Streaming
The best live streaming betting sites give punters the option to either watch the live stream embedded in the match’s live betting window (which we call “integrated”) or pop out in another window. The important thing here is that punters have choice.
If you’re betting on a desktop or laptop with either a massive monitor, or multiple monitors, then having the live stream in a separate window might be perfect. But let’s be realistic, most betting happens on mobile devices and laptops, meaning screen real-estate is a limited resource.
This is why integrated streaming is so important. Most punters want to be able to watch the match or race and place bets on the same screen without having to switch back and forth between windows. This is why integrated streaming is so important on betting sites. The path to success is the one of least resistance, even when betting.
What Sports are Usually Streamed?
⚽ Football Live Streaming
When it comes to live betting, football is the undisputed king. Over 80% of in-play bets placed each year are on football matches, so it’s no surprise that betting sites in the UK invest in football live streaming.
When looking at bookies like bet365 and Unibet, punters usually have access to a huge amount of European football. This means that in-play football betting is a lot easier to do from the comfort of your own home for tournaments like Spain’s La Liga or FA Cup.
🏏 Cricket Live Streaming
Despite most test matches lasting multiple days, plenty of betting sites feature live streaming for cricket betting. Of course, live broadcasts of T20 matches and One Day Internationals are more popular, but cricket live streaming is much more accessible than you might expect.
In-play cricket bets are the most commonly placed cricket bets, sites like the ones listed in our top live streaming betting sites list above are likely to have larger competitions like the Big Bash League and the IPL. This means that punters in the UK don’t need to miss out on any of the season’s best cricket leagues, even if they’re being played in other continents!
🏇 Horse Racing Live Streaming
Live horse racing betting is still a relatively new addition to the sports betting landscape, as it’s only recently that technology has really allowed for punters to place in-running bets on races that happen so quickly. And live streaming is essential to live horse betting.
Two of the best bookies for horse racing live streaming are Betfair and bet365. Punters can stream horse races from across the UK, as well as other countries, and really put their horse racing betting skills to the test.
🎾 Tennis Live Streaming
Fans of in-play tennis betting are spoiled for choice when it comes to live streaming on betting sites. Like the chicken and the egg, we’re not sure if in-play tennis betting is so popular because the live streams are so readily available, or if so many matches are live streamed because live tennis betting is so popular. Either way, it’s easy to find bookmaker live streams for even the biggest tennis tournaments.
Our tennis experts highlighted William Hill as the top bookie for tennis live streaming, though you can’t go wrong with any of the bookies in our list of the top live streaming betting sites above.
🏉 Rugby Live Streaming
Punters who love their rugby are less fortunate than fans of some other sports when it comes to live streaming. However, just because rugby broadcasts on betting sites are uncommon, it doesn’t mean they aren’t out there!
Eagle-eyed punters can even find rugby live streams on betting sites for huge events like the World Cup. We recommend taking a look at our experts’ advice on in-play rugby wagering and streaming.
🐕 Greyhound Racing Live Streaming
Greyhound racing betting is another quintessentially British type of betting, but despite its relatively niche status, punters can still find a decent amount of greyhound live streaming options to take advantage of.
According to our experts, bet365 and William Hill are the best bookies for greyhound live streaming. We definitely recommend taking a look at our picks for the best greyhound racing streaming bookmakers to help you decide which of these bookies is best for you.
🎮 eSports Live Streaming
If there was ever a group of sports designed for live betting, it’s definitely eSports. When the matches are so incredibly visually engaging and fast-paced, it just doesn’t really make sense to bet on eSports live without a live stream.
Luckily, the vast majority of large eSports tournaments are broadcast on the internet for free, meaning it’s exceptionally easy for bookmakers to secure the right to broadcast matches. Our resident eSports experts spend most of their own time betting on eSports in-play.
🏀 Basketball Live Streaming
Basketball isn’t as popular here in the UK as it is across the pond in the USA, though are still plenty of passionate basketball punters out there. And luckily for them, some of the biggest tournaments in the world are available to live stream on betting sites.
The NBA, which is the most famous basketball tournament in the world, as well and WNBA, and even FIBA are all available to live stream at the majority of the top live streaming bookies. We do point out that bet365 is the best betting site for basketball streaming, though, as they consistently manage to secure the rights to broadcast more matches than most of their competitors.
🏒 Ice Hockey Live Streaming
Ice hockey is yet another sport that’s widely available to stream at UK bookmakers. The fact that it’s a fast-paced and low scoring point also make it an excellent sport for live betting enthusiasts.
Even the biggest hockey tournament in the world, the NHL, is available to stream on betting sites in the UK. This means that enthusiastic punters never need to look very far for a hockey live stream in the UK.
Is Live Streaming on Betting Sites Free?
None of the betting sites featured above charge punters a fee for watching live streams. This means that watching live streams on betting sites is technically free.
As we’ll see below, each bookie has their own requirements that punters need to meet to access live streaming. Luckily for punters, none of them charge a fee in the way that pay-per-view services do.
While live streaming used to be a rare and highly coveted betting site feature, today it’s a lot more common. This ended up being a great development for punters, though. While many of the best live streaming bookmakers were pioneers of the feature, they ended up greatly expanding their live streaming offerings to keep their competitive edge.
Benefits of Using Live Streaming Bookmakers
There are plenty of reasons to use betting sites that offer live streams rather than those that don’t, but if you’re new to the world of online betting, or are coming from a bookie that doesn’t offer live streams, you might be wondering why so many punters rate it as so important.
There are three major benefits to using a live-streaming bookie:
- Cost-Effective Like we said in our section on the costs of live streaming at betting sites, this is essentially a free service offered by bookmakers. This means that punters can avoid paying for exorbitant sports packages on TV or expensive pay-per-view matches. Generally speaking, all punters usually need to do is top-up their account and bet as normal. Thanks to online bookmakers, live streaming is the cheapest way to watch live sports.
- Better Live Betting As every fan of live betting knows, it’s all about reacting to what happens in the match and being quick on your feet. The easiest way to gain an edge on live betting is with live streaming. As a punter, it’s far easier to make the right in-play betting choices when you can see exactly what’s happening in the match or race. Once you’ve tried live betting with a live stream, it’s almost impossible to go back.
- Convenient Live sports isn’t just for televisions anymore. Thanks to modern technology, punters can watch live matches almost anywhere thanks to the huge selection of top smartphone apps for betting. Whether you’re on the train heading home after a long day at work, or on the sofa with your iPad while the kids watch TV, bookies have made their live streaming services accessible anywhere you have an internet connection.
Reviews for our Top 7 Live Streaming Betting Sites
With so many online sportsbooks featuring live broadcasts today, it can be difficult to choose between them all. This is why we came up with our list of the UK’s 7 best live streaming betting sites. All you need to do is take your pick.
If you’re finding it difficult to choose between them, then look no further. Not only did we choose the best live streaming bookies for you, but below you can find out why these live streaming sportsbooks are the best that the online industry has to offer.
bet365 Live Streaming
Bet365 is often referred to as the “King of Live Streaming“, but why is that?
For starters, bet365 take live streaming so seriously that it has its own dedicated space on their navigation bar. No matter where you are on bet365’s site, live streaming is always just one click away.
It takes more than just adding a menu button, though. With over 188,000 events streamed each year, bet365 gives punters more access than some other bookies combined.
Another thing that really impresses us about bet365’s offering is that they offer live audio on tons of events, even if there’s no video broadcast. Even when they can’t secure the rights to live stream matches, bet365 still do everything possible to keep punters happy.
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Live Matches at Unibet
While plenty of bookies out there focus on just getting the rights to broadcast Europe’s biggest matches, Unibet is a lot more global. Punters can live stream events from across the world.
Not only do Unibet add international flair, but they cover a wide range of more niche sports in their live broadcast catalogue, like snooker and darts.
This means that Unibet’s punters for those sports end up having a competitive edge over punters at other sites who don’t broadcast those events.
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William Hill TV Streaming
William Hill managed to come out on top in not one, but two different categories in our best live streaming bookmaker by sport rankings below. William Hill is the best live streaming bookie for tennis and greyhound racing, but that doesn’t mean they aren’t great for other sports too.
Another area where William Hill impresses is their live streaming requirements. William Hill have the lowest requirements for accessing greyhound and horse racing streams.
To make things as user-friendly as possible, William Hill publish their streaming schedule up to a week in advance, meaning that punters have plenty of time to plan their betting strategy and their time around which matches they can actually watch on the betting site.
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| 🎓 Did You Know? William Hill also have a radio service. Punters who either can’t watch the match because of their schedule or who want on bet on matches that aren’t being streamed have the option of using William Hill radio to keep up with the live match! |
Betfair Live Stream
Betfair are never a betting site to be left behind, which is why Betfair are one of the few bookies who can rival bet365 for the number of streams. Betfair’s punters are never at a loss for events to watch.
Betfair even manage to combine live streaming with their betting exchange. This means that punters not only have the option to watch live streams while betting on sportsbook, but also when betting against each other!
Overall, Betfair offer a live streaming solution that is comprehensive, varied, and exciting. Meanwhile, some other bookies out there don’t offer live streaming at all.
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Live Broadcasts at Paddy Power
Paddy Power have one unique feature that live betting enthusiasts LOVE. Punters can watch two live streams at once. This means there’s no Sophie’s Choice of betting on one event or another, or having to jump between windows.
What’s even better is that Paddy Power also provide English commentary on matches. While bookies can secure broadcasting rights, this doesn’t always come with a commentary, or one in English. Paddy Power know that commentary is an integral part of the sports experience, and that it’s a source of some great tips for bettors, so they provide their own.
Like some other bookies on this page, Paddy Power do a great job of making sure that there are live streams for a wide array of sports and events.[select_bonuses object=”20″ bonus=”1636″]
Watch Live at 888Sport
888Sport are a solid option for any punter. Their live streaming feature used to be reserved solely for horse racing, but has now been expanded to cover a wide range of sports.
While their live streaming offering is still growing and improving, 888sport are already a great choice for your live streaming betting site. Their streaming requirements are exceptionally reasonable, and their live streams are available on mobile phones and tablets too!
Betfred Live Streaming
This might be the end of our list, but Betfred is certainly no slouch when it comes to their live broadcasts. Betfred stream thousands of events every year, almost catching up to the likes of bet365 and Betfair.
Betfred are a great all-rounder when it comes live streaming. Similarly to bookies like Paddy Power, Betfred cover a huge variety of sports and events in their live streaming schedule. This is definitely a bookmaker to consider when choosing your next regular live streaming betting site.
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How do I Access Live Streams on Betting Sites?
- Choose from the top betting sites for streaming or the best live stream bookies by sport
- Register an account and complete the KYC procedure
- Add funds to your account
- Head to the betting site’s “live betting” section and look for matches or races with a TV icon (📺) or a “play” button icon (▶️)
- Enjoy the broadcast and start building your bet slip!
| 🎓 Did You Know? Betting sites are the reason that the FA Cup is available to watch for free! This statement by the Betting and Gaming Council saw bookmakers waive their rights to exclusivity, resulting in free FA Cup broadcasts for the entire United Kingdom on the official FA Cup website! |
Live Streaming Requirements by Betting Site
| Betting Site | Live Streaming Requirements |
| bet365 | Have a funded account OR have placed a bet in the last 24 hours. . For Horse Racing and Greyhound Racing, either place a bet of at least £0.50, or an Each-Way of £0.25 on the race. |
| Unibet | Have a funded account OR have placed a bet in the last 24 hours. For Horse Racing specifically, place a real money bet of at least £1 to watch live. |
| William Hill | Have a funded account OR have placed a bet in the last 24 hours. For Horse Racing specifically, place a real money bet of at least £1 to watch live. |
| Betfair | Have a funded account. For Horse Racing and Greyhound Racing, place either a £0.50 on the race, or a £5 exchange bet. |
| Paddy Power | Most live streams can be watched by any user who is logged in to their Paddy Power account. For Horse Racing a minimum bet of £1 on the race in question is required. |
| 888Sport | Punters must have placed a bet of at least £1 in the last 24 hours |
| Betfred | Have a funded account. For Horse Racing specifically, place a real money bet of at least £1 to watch live. |
The Streaming Time Delay
If you’ve ever tried live betting with a bookmaker’s live stream before, you may have noticed that the stream is a few seconds behind. This because betting sites normally delay live streams by about 30 seconds.
In addition to that, most bookies have a delay of around 10 to 15 seconds when accepting in-play bets. This is done to reduce the likelihood of punters managing to place bets before odds can be updated and made accurate.
What this means is that when placing bets while watching a betting site’s live stream, there is a delay of around 45 seconds in effect. While some bookies manage to shave this down to around 30 seconds, some other bookies have delays of up to a full minute.
| 💡 TIP! Turn off any live notifications on other apps that might spoil the game for you. Being informed of things like goals or injuries before being able to watch them yourself is likely to not only ruin the match, but also make it more difficult for you to place bets. |
Live Streaming on Mobiles & Tablets
[Link to app page here, mention that some betting apps like bet365 don’t let you livestream in fullscreen on tablets as the focus is on betting, not just watching the match]
It being 2024, most betting nowadays actually happens on mobile phones and tablets. Just a few years ago, it was the norm for betting sites to offer their full range of services on their desktop site, but a more limited version on their mobile site or app. Luckily, today things are different. Every bookie on this page allows live streaming from mobile devices.
Your experience with live streaming betting apps will vary depending on your chosen bookmaker and device. For example, many Android apps work a lot better on phones than they do on tablets, so we recommend using a web-browser when using Android tablets.
A common question from tablet users is why bookies don’t allow users to watch live streams in full screen mode in the same way that apps like YouTube or Netflix do. The reason behind this is actually pretty logical: the purpose of betting sites is betting, not video consumption.
Punters can watch live streams in full screen on phones, but that’s simply due to the limitations of such a small screen. On tablets bookies aim for an integrated live stream to make it easy for punters to place in-play bets.
Best Live Stream Betting Sites by Sport
| Sport | Bookmaker |
| Best Football Live Streaming | bet365 |
| Best Cricket Live Streaming | Unibet |
| Best Horse Racing Live Streaming | Betfair |
| Best Tennis Live Streaming | William Hill |
| Best Rugby Live Streaming | 888Sport |
| Best Greyhound Racing Live Streaming | William Hill |
| Best eSports Live Streaming | Unibet |
| Best Basketball Live Streaming | bet365 |
| Best Ice Hockey Live Streaming | Paddy Power |
Live Streaming Betting Sites FAQs
What’s the best betting site for live streaming? 
Many believe that bet365 is the best betting site for live streaming, and we find it hard to disagree. Nevertheless, we also believe that there’s no such thing as a one-size-fits-all bookmaker, which is why we recommend taking a look at our list of the top live streaming betting sites in the UK and taking your pick.
Can I watch live streams on a betting app?
Yes, live streaming is available on mobile at every bookmaker listed on this page. This means that as long as you have a stable internet connection, you’ve got everything you need. Our experts’ look into live streaming on mobiles and tablets has all the information you need to take your live betting on the go.
How much is live streaming on betting sites?
Live streaming on betting sites is free. Bookmakers don’t charge punters any special fees or make them sign up to any subscriptions in order to view live broadcasts. However, bookies’ live streaming requirements can vary! We recommend getting all the right info before signing up.
Why do bookmakers offer live streams?
Betting sites offer live streams because punters demand it. It’s standard practice nowadays. Technological advancements has made it much easier for bookmakers to offer live broadcasts than ever before. Accessing live streams on betting sites is actually a lot easier than it looks!