Best Betting Sites in the UK in 2020

Last Update July 29, 2020

We can all agree that when looking at the UK online bookmakers directory most of us will be too spoiled for choice to be able to pick. It would be much easier if only we could have a convenient list of the 11 best betting sites in the UK.

Luckily for you, that’s exactly what’s waiting for you below, as well as everything you need to know about online bookmakers in the UK, the regulations they follow, and even which payment methods are recommended!

11 Best Betting Sites in the UK

  1. 888sport Logo
    888sport
    Sign-up Offer
    £30
    30F
    18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
    Details
  2. LeoVegas Sport Logo
    LeoVegas Sport
    Sign-up Offer
    100% up to £100
    New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org
    Details
  3. Unibet Logo
    Unibet
    Sign-up Offer
    Money Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus
    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
    Details
  4. STS Logo
    STS
    Sign-up Offer
    50% up to £40
    18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.
    Details
  5. Betfair Logo
    Betfair
    Free Bets
    up to £100
    ZBBC01
    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
    Details
  6. Karamba Logo
    Karamba
    Sign-up Offer
    up to £10
    18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
    Details
  7. Paddy Power Logo
    Paddy Power
    Free Bets
    £20
    YSKA46
    New customers only. Place your FIRST bet on any sportsbook market and if it loses, Paddy Power will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Debit Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
    Details
  8. William Hill Logo
    William Hill
    Free Bets
    £30
    P30
    New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
    Details

Quick Navigation

🏆 -> back to our list of the 11 best UK bookmakers
🇬🇧 -> learn more about the UKGC and how they protect punters
💸 -> discover which payment methods are best to use with UK betting sites
🥇 -> take a look at the best betting sites by category
🔍 -> read more about each of our top betting sites in the UK
❓ -> head straight to our UK betting site FAQs

Features of UK Betting Sites

When putting the UK's online bookmakers side-by-side with bookies who aren't licensed in the UK, the differences start to become apparent. Between the UK being one of the world's most powerful economies and the UK Gambling Commission doing such a great job at regulating the industry, it's no wonder that UK bookmakers tend to be some of the best in the business.

For example, all the best UK betting sites support PayPal as a payment method. The vast majority of the world doesn't get to use PayPal for online betting, but operators licensed in the UK benefit from the UKGC, ensuring that they meet PayPal's requirements.

We'll discuss this in more detail in our section on trustworthy UK sportsbooks below, but another major feature of betting sites in the UK is how safe and secure they are. Because of the laws and regulations that apply to bookies operating in the UK, punters need to think twice before trusting a UK bookmaker with their personal information or payment details.

The main ways that all online bookmakers in the UK stand out from their international counterparts are:

  • Competitive odds
  • Popular betting features such as cash out facilities (read more about this on our cash out betting page)
  • Bonuses and promotions with clearly labelled terms and conditions
  • Access to popular and secure payment methods like PayPal and Boku
  • 3rd party customer protection
  • Access to a wide array of live-streamed matches (with the more prominent UK bookmakers who can afford it)
  • Access to a wide variety of responsible gambling tools and organisations for their punters

These are just the tip of the iceberg. If we were to compare them with, say, an unofficial bookie which is not licensed in the UK or anywhere else, they wouldn't share any of these features. Again, if you're based in the UK, you're in an excellent position, because you live in a market that is highly regulated, highly protected, and where you as a customer is seen as extremely valuable.

Pros & Cons of Betting Sites in the UK

Pros Cons
✅ 100% Safe and reliable

❌ These rules only apply to punters in the UK, even if the company operates internationally

✅ Competitive odds ❌ Once choosing self-exclusion, this decision can't be changed until the time you initially selected
✅ Transparent  
✅ Ability to lodge complaints with authorities  
✅ Responsible gambling tools & organisations  
✅ Reliable customer service  

How to Recognise Trustworthy Betting Sites

For those who may be new to online betting, you should be aware that if there isn't a UK Gambling Commission seal at the bottom of the sportsbook's page, the site is off-limits. In other words, if the operator is not licensed by the official regulatory body in the United Kingdom, you can't join and enjoy online betting at the bookmaker in question.

To be honest, this is for your own good. The authorities have invested considerable time and money to create a safe online environment where you can securely place bets and withdraw your winnings at the top UK bookmakers online.

What this also means, though, is many of us consider a UKGC licence to be a massive sign of trustworthiness. Like we'll read about more below in our section on the UK Gambling Commission, the UKGC imposes such strict rules and regulations that any bookie who can satisfy them is one that punters don't need to worry too much about.

Another one of the core areas in which UK betting sites have excelled when compared with bookies from other regions is punter exclusion and overall protection of vulnerable groups. For example, it's always a good sign when a bookie links to a website like GamSTOP's in their footer.

Many betting sites which operate in the UK, such as 888sport, have a considerable list of responsible gambling tools and features that they make available to punters. The more prominently a UK betting site displays these tools, the more trustworthy they are.

The UK Gambling Commission – Behind All UK Betting Sites

It goes without saying that the changes in recent years have taken the UK bookmaker industry in a better direction. Our experts have stressed the importance of transparency, especially when it comes to betting promotions. Surprisingly, this was in the spotlight of some of the recent legal and regulatory changes the UK Gambling Commission has made.

While some expected online bookmakers in the UK to resist these changes, this wasn't the case. UK betting sites cooperated with the UKGC, preparing and analysing case studies to make the regulations more efficient and way more effective. What this ends up meaning for bettors in the UK is that online sportsbooks are now even safer and more secure. For example, punters in the UK have access to IBAS, which allows you to submit official complaints about bookies who might not be toeing the line.

It comes as no surprise that other jurisdictions are treating the UKGC rule book as an off the shelf solution for their domestic betting and gaming issues. We hope to see more collaboration of this kind in the future, as it will only mean that bettors across the globe will gain access to more protections.

A Seal of Approval Beyond the UK's Borders

The UKGC has earned the respect of authorities out of UK's borders. That being said, it's far easier for a betting site licensed in the UK to obtain a different license, such as one from the Malta Gaming Authority. This reputation cultivated over many years is not easy to maintain. It's only by paying attention to great detail, to each individual customer, to each complaint that the UKGC has been at the top for years now.

Additionally, other official authorities find it easy to deal with sportsbooks in the UK as the UKGC has a firm grip on their operations. In the past, there have been UK betting sites that have made an attempt to resist the changes, and so, they've perished, moving their operations overseas, and losing their once essential UK license.

Online betting is extremely popular in the UK. If the UKGC hadn't taken the steps it did, we can't imagine what would've happened to the online betting industry as we know it.

Best Payment Methods at UK Betting Sites

As we mentioned above in our section on UK betting sites features, UK sportsbooks benefit from a massive array of trusted payment methods. It's extremely easy to get your money into and out of online bookmakers in the UK.

We're taking a closer look at some of the most popular payment methods that punters have access to, because the more variety there is, the harder it can be to make a choice!

Payment Method Min/Max Deposits Withdrawal?
visa logo MasterCard logo
Debit Cards
£5 – £99,999
PayPal logo
PayPal
£5 – £99,999
Boku logo
Boku
£10 – £5,000
Apple Pay logo
ApplePay
£10 – £30,000
Trustly logo
Trustly
£10 – £10,000
Skrill logo
Skrill
£5 – £99,999
Neteller logo
Neteller
£5 – £32,500
PaySafeCard logo
Paysafecard
£5 – £1,000

visa logo MasterCard logo Debit Cards

The tried-and-tested, always in your pocket payment method. While credit cards are no longer available at sports betting sites in the UK, punters can still use their VISA and MasterCard debit cards. The upside to using these is that you don't need to register any new accounts or remember any new passwords, but this does mean giving your debit card information to the online bookmaker you've chosen to bet with.

However, as we mentioned in our section on trustworthy betting sites in the UK, this isn't a cause for legitimate concern. The real downside to using debit cards is how long withdrawals take at UK betting sites! Punters can expect to wait anywhere between 3 and 7 working days for their withdrawal to make its way to their debit card.

PayPal logo PayPal

If you had to cross-reference a complete list of UK bookmakers with a list of bookies who take PayPal, you'd likely find that the two lists are almost identical. There's no doubt that PayPal is one of the most famous and widespread e-wallets in the world, but punters in the UK are some of the very few who also get to use it for their online betting needs.

From their instant transactions, their payment protection, and even their handy app, many punters see PayPal as the best payment method for online betting. Bettors should be aware, though, that PayPal charges its own fees on transactions, and that it often makes them ineligible for sign-up offers at online bookmakers!

Boku logo Boku

While mobile payment apps are still a relatively new concept to the world, the top UK betting sites have already embraced apps like Boku. Plenty of bookies have adopted Boku in the UK, and it's becoming one of the nation's most popular payment methods.

While Boku allows punters to have their UK sports betting sites deposits added to their monthly phone bill, that convenience only goes so far. The deposit limits are relatively low, as we saw above, and it isn't available as a withdrawal method. Definitely an excellent choice for the more casual punters out there.

Apple Pay logo ApplePay

ApplePay may be one of the newer payment methods on this list but managed to seemingly appear on tons of online bookmakers in the UK overnight. It's not hard to imagine why it's so popular, as plenty of people own some Apple device or another.

Apple Pay deposits are extremely fast, and more and more online sportsbooks in the UK are adding ApplePay support each week. Punters should be aware that ApplePay can't be used for UK betting site withdrawals, though.

Trustly logo Trustly

Trustly is perhaps one of the only payment methods that was built specifically with the iGaming industry in mind. Trustly is basically a bank transfer, but adds another layer of protection for your bank account, and also somehow manages to speed up payments a little. We go into a lot more detail on our Trustly for UK betting sites page.

This is an excellent option for any punters who like to bet big, as it's easy to move more substantial amounts of money around with Trustly than with some other payment methods. Punters should bear in mind that this isn't necessarily the fastest withdrawal method, though.

Spotting Good Payment Methods

Signs of a good payment method

Signs of a bad payment method

✅ Payment protection

❌ Long transaction times

✅ No / low transaction fees

❌ High transaction fees

✅ Fast deposits and withdrawals

❌ High minimum and low maximum limits

✅ Low minimum and high maximum limits

 

Best UK Betting Sites by Category

With the list of online bookmakers operating in the UK growing each year, all those options can be difficult to sort through. Plus, there's no one, single "Best Betting Site for punters in the UK". Each punter has their own set of needs and expectations from a bookie.

For example, one punter might love the thrill of live betting, so finding a bookie with a good live betting suite and a decent amount of live streams would be ideal. Another punter, though, might be more interested in finding the best betting app, as they prefer getting together with their mates and betting all together.

With this in mind, we've put together a list of the best betting sites in the UK according to several popular categories. Whatever you're looking for, we can likely help you find the best bookie for you!

Longest Established bet365 logo
bet365
Best Betting App LeoVegas Sport logo
LeoVegas Sport
Best Betting Exchange Betfair logo
Betfair
Best Live Betting Suite 888Sport logo
888Sport
Best Live Stream Catalogue Unibet logo
Unibet
Best Horse Racing Site William Hill logo
William Hill
Best Customer Service Paddy Power logo
Paddy Power
Best Unique Betting Features NetBet logo
NetBet

A Closer Look at the 11 Best UK Betting Sites

Each of the operators in our list of the UK's top 11 betting sites above had to beat our dozens of others to get their spot on that list. But what is it about each of our top picks that's so special? Well, when compared to the massive list of bookies licensed by the UKGC, they each have something special.

We're going to end this in-depth look into betting sites licensed in the UK by talking about each of our top UK bookmakers and explaining what it is about them that's so special. If any seem like the right fit for you, don't forget to click on the links below and start building your betslip!

bet365

Back in the late 90s, bet365 was one of the first online bookmakers in the UK at a time where most people were still discovering what the internet even was. Today, over 20 years later, they're still considered to be one of the biggest betting sites in the UK and the world.

The company has spent all this time on making sure that they not only offer some of the most phenomenal odds out there, but also have an excellent array of features, such as their live betting suite. Many bookmakers in the UK still look to bet365 today as the gold standard to emulate, even if their site could do with a visual update.

bet365 Logo
bet365
Sign-up Offer
100% up to £100
CD365
Open Account Offer Up to £100 in Bet Credits for new customers at bet365. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. The bonus code CD365 can be used during registration, but does not change the offer amount in any way. Full list below.
Details

888Sport

888Sport benefits from being part of a larger company that has plenty of different websites in the iGaming sphere. This means that they tend to have top-notch customer support, security, and more.

It isn't surprising to see them so close to the top of this list. They tend to excel in all areas, not least of which being their phenomenal sports and event coverage, and they're a solid choice for any punter looking for a top-notch betting site licensed in the UK.

888sport Logo
888sport
Sign-up Offer
£30
30F
18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
Details

LeoVegas Sport

LeoVegas was built from the ground-up with the mobile experience in mind, which makes their ranking as the bookie with the best betting app make a lot of sense. LeoVegas Sport also have some of the best bookmaker offers in the UK, which is something any punter can appreciate.

The betting site's UK focus is pretty clear to see, from their freephone customer care lines to their great horse racing betting platform. If you're looking for a top-notch mobile betting experience, you can't go wrong with LeoVegas.

LeoVegas Sport Logo
LeoVegas Sport
Sign-up Offer
100% up to £100
New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org
Details

NetBet

NetBet might not be a household name like some of the other brands featured here, but there's no disputing how they ended up on our list of the top betting sites operating in the UK. Their unique betting features like their SnapBet feature for live football betting add totally new dimensions to the betting experience.

If any punters are looking for an experience they can't get anywhere else, we definitely recommend giving NetBet a shot. Their phenomenal odds and their phone support helpline for UK customers also goes a long way in making them an excellent option for any punter.

Unibet

When talking about the top bookmakers in the UK, there's no way we could leave Unibet off the list. Unibet have a phenomenal user interface that feels fluid and snappy on every device, every operating system, and every display size.

Unibet's claim to fame doesn't end there, though. They consistently manage to blow their competitors out of the water with their odds, they support almost all of the recommended payment methods for UK betting sites we mentioned above, and their live streaming catalogue is nothing short of breathtaking. Fans of live betting, in particular, will be extremely pleased with Unibet.

Unibet Logo
Unibet
Sign-up Offer
Money Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus
New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
Details

STS

If you're looking for a bookie that's going to provide added value almost all the time, then STS is the sportsbook for you. STS seem to have a nearly constantly rotating amount of promotions and offers for their existing punters. Punters get treated to offers like Bundesliga odds boosts or Premier League free bets, meaning that STS almost always find a way to add value that other bookies don't.

While bookmaker offers aren't uniquely British, this particular UK betting site goes a lot further than most. They also feature live streaming on selected matches, as well as having dedicated eSports and Virtual Betting sections of their site. We feel like it's clear to see how STS ended up on this list.

STS Logo
STS
Sign-up Offer
50% up to £40
18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.
Details

Betfair

If you've been anywhere near the online betting industry in the last decade or so, you've probably heard of Betfair. Betfair is more than just your run-of-the-mill bookie, it's is also one of the most famous betting exchanges in the world.

For those who just want the standard online betting experience, though, Betfair is one of those online bookies operating in the UK that ticks almost every box we mentioned back in our section on features of UK betting sites.

Betfair Logo
Betfair
Free Bets
up to £100
ZBBC01
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
Details

Karamba

Many people know Karamba as "that bookie with the parrot", but they're so much more. While they might not have some of the more innovative features that other betting sites in the UK have, Karamba is a reliable and dependable bookmaker.

Owned by Aspire Global, Karamba meets all criteria we laid out in our section on recognising trustworthy UK betting sites above. They feature solid odds, an amazing selection of payment methods, and more security features than you can shake a stick at. Karamba are the obvious choice for those concerned about their cybersecurity.

Karamba Logo
Karamba
Sign-up Offer
up to £10
18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
Details

Bet-At-Home

Bet-At-Home is the minimalist, no-frills online bookmaker for the old-school purists out there. They channel their resources to core areas like their customer support and working with as many payment method providers as possible.

Bet-At-Home might not feature all the bells and whistles that some other top UK betting sites do, but that's purely by design. If you want a platform that is designed solely to handle your bets and that'll reward you with regular promotions and offers, Bet-At-Home is likely the bookie for you.

Paddy Power

Originating in the Emerald Isle, and with brick-and-mortar bet shops spread across the UK and Ireland, Paddy Power was certainly no stranger to the UK sports betting scene when they began offering their services online.

Paddy Power earned the title of Best Customer Service in our best UK betting sites by category section above, and that's because it's ridiculously easy to get in touch with them and resolve any issues you might be having. This UK bookmaker has all the features you could ever want, and all that backed up by decades of experience.

Paddy Power Logo
Paddy Power
Free Bets
£20
YSKA46
New customers only. Place your FIRST bet on any sportsbook market and if it loses, Paddy Power will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Debit Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
Details

William Hill

William Hill is possibly one of the most quintessentially British brands in the iGaming industry. We crowned them the best horseracing betting site in the UK, and that's because they offer a more robust horse racing betting suite than almost anyone else out there.

In addition to that, William Hill have a stellar offering of betting markets on both pre-match and in-play bets, as well as round-the-clock customer support for punters in the UK. If you've placed bets in a bet shop before, you've likely been inside one of their many brick-and-mortar locations before, and you can now have that same experience from the comfort of your own home.

William Hill Logo
William Hill
Free Bets
£30
P30
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
Details

Betting Sites Operating in the UK – FAQs

What is the best UK betting site?
Here at SportsBetting24 we're all quite partial to bet365. We've been using them for years, and there's not much we could think to change about them other than the user interface. However, what's best for us might not be what's best for you, which is why we recommend taking a look at our list of the top 11 online bookmakers in the UK and making your own choice.
What is the best UK betting app?
Every UK bookmaker on our list above has a decent betting app, but our favourite betting app has to be the LeoVegas Sport app. Like we mention in our closer look at LeoVegas, the bookie was designed from the ground up with a top-notch mobile betting experience in mind.
Are betting sites legal in the UK?
Online sports betting sites in the UK are legal, as long as they're licensed by the UK Gambling Commission. Like we detail above in our section explaining the UK Gambling Commission, all online bookmakers licensed in the UK are subject to their strict and highly enforced laws and regulations. As long as the bookie you choose has a UKGC license, it's perfectly legal to place bets with them from within the UK.
Do all UK betting sites offer football betting?
Yes, all online bookmakers operating in the UK offer football betting. Being the most popular sport in the world, and certainly the most popular sport in Britain, it's no wonder that every bookie on the list of UK betting sites has tons of football matches to bet on, and a huge array of betting markets. Take a look at our section on features of betting sites licensed in the UK to find out what else UK bookmakers have to offer!
Which are the biggest UK bookmakers?
All of the bookies on our list of the best bookmakers in the UK qualify as the biggest UK bookmakers. William Hill, bet365, Paddy Power, and 888Sport are all particularly large companies worth noting, though none of the other bookies on our list are particularly small.
Which UK betting sites accept PayPal?
The vast majority of the UK bookmakers featured above accept PayPal. We do recommend, however, taking a look at our list of the best payment methods to use for online sports betting in the UK to find out more about the options that you have as a punter in the UK. Even newer payment methods like Boku and Apple Pay are worth a look, as are classics like debit cards.

All Betting Sites Licensed in the UK

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