ALL UK Licensed Betting Sites in 2020

The number of bookmakers that have earned the UKGC seal of approval is growing each year! This brings a lot of benefits to punters from the United Kingdom, as it makes the market more competitive. Quality comes out of quantity! The UK Gambling Commission has been at the forefront, pushing for regulations that protect customers, without omitting the bookmaker’s interest. A fair market is an efficient and effective one.

Before we dig into the details, this page shows you all UK betting sites that hold a UKGC license, along with key facts on the UKGC and online betting in general. This means that if you reside in the UK, you're subject to the safest and fairest online betting conditions in the world!

11 Best Online UK Betting Sites

  1. 888sport Logo
    4 / 5
    Sign-up Offer
    18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
  2. Betway Logo
    5 / 5
    Free Bets
    New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply
  3. mobile
    LeoVegas Sport Logo
    LeoVegas Sport
    4 / 5
    Sign-up Offer
    100% up to £100
    New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply
  4. Unibet Logo
    5 / 5
    Sign-up Offer
    100% up to £50
    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
  5. Boylesports Logo
    4 / 5
    Free Bets
    up to £25
    *18+. Cash stakes only. Min stake £10 required for initial £5 free bet. Min odds 1/2. Max £25 free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.
  6. Betfair Logo
    5 / 5
    Free Bets
    up to £100
    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
  7. Karamba Logo
    4 / 5
    Sign-up Offer
    up to £10
    18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
  8. Paddy Power Logo
    Paddy Power
    5 / 5
    Free Bets
    New customers only. Place your FIRST bet on any sportsbook market and if it loses, Paddy Power will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
  9. William Hill Logo
    William Hill
    5 / 5
    Free Bets
    New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

The UK Gambling Commission – Leading Regulatory Body

The UKGC is considered by many, and by us, as the most advanced gaming and betting regulatory body. Bookmakers that proudly display the UKGC logo find it easier to attract new customers. Once they become part of their ever-growing community, it’s only by maintaining a high level of quality service that they can retain the said customers. Only by continually evolving and adapting the regulations has the UKGC managed to stay at the top!

Many other national regulatory bodies follow the rules the UKGC has set. They simply adapt them to local needs. Needless to say, it’s the UKGC that’s shaping the online betting industry in the United Kingdom, but worldwide as well. Why fix it if it’s not broken?

How do they do this? By constantly being on the lookout for new measures, new mechanisms that make the operators happy, and by providing punters with an environment in which they can feel safe while being given a fair chance at winning.

UK Betting License – A Seal of Approval Beyond UK’s Borders

The UKGC has earned the respect of authorities out of UK’s borders. That being said, it’s far easier for a bookie to obtain a different license if it already holds a UK license. This reputation cultivated over many years is not easy to maintain. It’s only by paying attention to great detail, to each individual customer, to each complaint that the UKGC has been at the top for years now.

Additionally, other official authorities find it easy to deal with UK bookmakers as the UKGC has a firm grip on their operations. It’s not bureaucracy if it’s mandatory. In the past, there have been UK sportsbooks that have made an attempt to resist the changes, and so, they’ve perished, moving their operations overseas, and losing their once very important UK license.

Online betting is extremely popular in the UK. If the UKGC hadn’t taken the steps it did, we can’t imagine what would’ve happened to the online betting industry as we know it.

No UK License means No Access to UK Audience

For those who may be new to online betting, you should be aware that if there isn’t a UK Gambling Commission seal at the bottom of the sportsbook’s page, the betting site is off-limits. In other words, if the betting site is not licensed by the official regulatory body in the United Kingdom, you can’t join and enjoy online betting at the bookmaker in question. To be honest, this is for your own good. The authorities have invested considerable time and money to create a safe online environment where you can securely place bets and withdraw your winnings.

Fortunately for punters residing within the United Kingdom, there are hundreds of online betting sites that are competing for customers. This competition, in addition to the UKGC's rules, means that UK betting sites are highly competitive, and this generally ends up benefitting the end-user.

What to Expect from UK Betting Sites?

Based on the jurisdiction in which the betting site is based, we can confidently lay down some features and flaws that have become commonplace amongst UK bookmakers. Needless to say, this is because many of them are mandatory, especially the ones that are related to customer protection.

  • Competitive Odds
  • Frequent Bonus Deals
  • High-Quality Customer Support
  • Robust and secure payment methods such as PayPal
  • Variety of Markets
  • 3rd Party Customer Protection
  • Customer Protection (Responsible Gambling)

These are just the tip of the iceberg. If we were to compare them with, say, an unauthorized betting site which is not licensed in the UK or anywhere else, they wouldn’t have any quality to share. Again, if you’re based in the UK, you’re in an enviable position, because you live in a market that is highly regulated, highly protected, and where you as a customer is seen as extremely valuable.

Pros & Cons of UK-based Betting Sites



✅ Transparent

❌ Once Self-excluded, you can’t make amendments

✅ 100% Safe and Reliable

❌ All Rules Apply ONLY to UK Bettors

✅ Ability to Lodge a Complaint


✅ Problem Gambling Protection


✅ Competitive Odds


✅ Reliable Customer Service


The UKGC Efforts in the Past Years

The past few years have been a rollercoaster for both punters and online UK betting sites. It goes without saying that this took the online betting industry in a better direction. Our experts have stressed the importance of transparency, especially when it comes to betting promotions. Surprisingly, this was in the spotlight of some of the recent legal and regulatory changes the UKGC has made.

To our surprise, we expected betting sites to resist these changes, but the opposite happened. UK sportsbooks cooperated with the UKGC, preparing and analysing case studies to make the regulations more efficient and way more effective. What this ends up meaning for bettors in the UK is that betting sites are now even safer and more secure.

One of the core areas in which UK online bookmakers have excelled when compared with bookies from other regions is punter exclusion and overall protection of vulnerable groups. It comes as no surprise that other jurisdictions are treating the UKGC rule book as an off the shelf solution for their domestic betting and gaming issues. We hope to see more collaboration of this kind in the future, as it will only mean that bettors across the globe will gain access to more protections.

Strong Push for Close Control Over Advertising

Online betting promotions have long been one of the key driving factors that incentivised betting. In other words, some punters that would otherwise stop when the time is right, have continued to bet just because there was a juicy online betting promotion underway, an enhanced odds offer on display, or a new betting site has popped up offering an alluring free bet offer. For what it’s worth, we don't believe that these offers are inherently bad, just that we think it's a good thing that there are regulations surrounding these offers. We just want to point out what the United Kingdom Gambling Commission has done in recent times.

For one, we are in favour of the push for more transparency, especially forcing betting sites to make all significant terms on display and easily accessible. But, what constitutes significant terms?

  • Payment Methods (Skrill, Neteller deposits usually don’t qualify for offers)
  • Minimum odds (usually referred to as “min odds”)
  • Max Bonus Amount
  • Minimum Deposit
  • Qualifying Sports
  • Do Horse Racing and Greyhound Races qualify
  • Any withdrawal restrictions – Is the money withdrawable?
  • Who’s eligible? New Players/ New Customers or Existing Ones
  • Playthrough/ Rollover Requirements/ Wagering Requirements
  • Expiration Date

Most, if not all of these have to be put on display next to the bonus ad. Usually, it’s in small print, but still, bettors have that information readily available. In the past, even we found it extremely difficult to find the bonus terms and conditions for literally most of the bonus offers we’ve put on display at Sportsbetting24. Today, however, that information is all readily accessible.

ASA – Government Advertising Control Agency

Another key regulatory body which has made its contribution to making the betting industry a much safer sector is ASA (Advertising Standards Authority). BeGambleAware ensures punters who want to take a break, get it. ASA, on the other hand, makes sure that no self-excluded punter gets an email, an SMS or a phone call from a UK betting site.

The ASA doesn't stop there, though. We're referring what we said above about significant bonus terms which apply to sign up bonuses. New customers need to be aware of them before they click “claim bonus”. The online gambling industry used to have issues with promotions and bonuses that were unclear or even misleading. Today, though, thanks to organisations such as the ASA and the UKGC, that's now a problem of the past.

Also, this British regulator imposes some rather strict rules regarding how and where ads can be placed. Thanks to the ASA, you know whether you get the free bet after your first bet or your first deposit.

How to Submit a Complaint at UKGC

It doesn’t matter if it’s William Hill, Paddy Power, Betway or Unibet, they all need to bow down to the Commission if they want to continue doing business in the UK market. Every single UK bookmaker is monitored and has to adhere to the will of the Commission or the National Lottery. There are several complaint categories:

  • Complain about a Gambling Business
  • Complain about an ADR Provider
  • Reporting the way a UK betting site or other gambling business is being run
  • Complain about the National Lottery
  • Complain about the Gambling Commission itself

Here’s a step by step procedure of how you should carry out the complaint lodging:

  1. First, complain directly to the operator.
  2. Check any relevant or all terms and conditions which you are bound to.
  3. UK betting sites usually have their own complaints department. Contact them.
  4. The operator is now aware of the issue, and they will start their own internal investigation.
  5. If you’re still unhappy with the outcome, ask them to provide the ADR’s (Alternate Dispute Resolution) contact details.
  6. You can now contact the ADR. To reiterate, you must first contact the operator.

IBAS – Independent Betting Adjudication Service

IBAS is one of the leading ADRs in the UK, with more than 7,500 complaints to the day of the writing of this text. It’s earned the trust of punters, but they’re also in good standing with top-tier UK betting sites since the day it was incepted. IBAS is a role model for other ADRs, but it didn’t earn this unofficial title overnight. They had to develop an understanding with UK bookmakers, but also back the interest of customers, who at times, can be ill-informed about the right and their responsibilities. Needless to say, it’s definitely the go-to ADR if you ever come across any unwanted situations.

Responsible Gambling Under the UKGC

BeGambleAware – Close Relationship with Betting Sites UK

One of the leading responsible online gambling agencies which has been adamant about its cause is GambleAware. It should, without a doubt, take most of the credit for the current shape of the online betting market in Great Britain. If you've been anywhere near a gambling site in the past few years, you're likely aware of the GamSTOP campaign, which is run by GambleAware. All the self-exclusion policies we referred to above are made possible thanks to GambleAware and its partners, the likes of GamCare, GamAnon and Gambling Therapy. Of course, they have a different focus, with some of them being more popular abroad. Needless to say, the BeGambleAware logo almost guarantees complete customer protection, regardless of what you’re doing at the online gambling site, be that betting or gaming.

It’s not just for kicks. The cooperation with BeGambleAware comes with a long list of responsibilities, such as:

  • Continuously updating the Self-exclusion database
  • Denying Excluded Punters to Deposit and Bet
  • Always displaying 18+ AND Significant Bonus Terms
  • Failure to Comply results in Penalties
  • No Bonus Offers Sent out to Excluded Customers

And they (the operators) have to agree to this. Sports betting must be taken seriously! The Government can’t micromanage everything. A licensing body, such as the UKGC, a responsible online gambling agency such as GambleAware ensure that those who qualify for the license will meet all requirements. 

UK Gambling Commission FAQs

⚖️Is online sports betting legal in the UK?
Yes, online UK sportsbooks, also known as bookmakers, are authorized by the Government, with the Gambling Commission being the official licensing authority. As such, as a licensing authority, it’s closely associated with the Government, the operators, and the punters. Betting is legal as per the Gambling Act 2005. For more information about the gambling rules and regulations in the UK, take a look at our UKGC licence overview.
🇬🇧Which is the official remote gambling licensing body in the UK?
You might have heard about it. At one point it was popularly known as a lottery regulator. However, due to the changes in the industry, now, it’s commonly referred to as the UK Gambling Commission, or simply, the Gambling Commission, or the Commission among operators. Despite its name, all forms of gambling, such as lottery, casino gaming, sports betting are regulated by the UKGC.
🇬🇧How can I know which bookmakers are UK Betting Sites?
If the UK Gambling Commission's seal is displayed at the bottom of the page, that's a good and early sign. To validate the seal, just click on the logo, which should redirect you to the UKGC's website, where you can check if the license is still valid or not. You also get to see the sister sites that are operated under the same license, or the same company. Head here to see what to expect from UK betting sites.
🌍Can betting sites licenced in the UK accept bettors overseas?
Yes, but it does not regulate these transactions. This is why bookmakers have more than one license, such as a UKGC one, and one issued by the Gibraltar Betting and Gaming Association. You can read our full list of UK betting site Pros and Cons here to see a full list of features and drawbacks.

 List of ALL Betting Sites with UK License

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