Best UK Betting Sites in 2020

We can probably all agree that when it comes to finding a UK betting site that's right for you, things can get both tricky and overwhelming. Not only are there hundreds of options to sort through, but it can also be difficult to know whether the bookie you had in mind even operates in the UK. If only there were a quick and easy way to find what you need, like our list of all UK betting sites.

That's still a pretty, long list, though. For punters who want to dive right in and start betting immediately, we've even put together a list of our picks for the 11 best UK betting sites. All you need to do is take your pick! We've even gone through the trouble of providing you with in-depth and unbiased reviews. Not only that, but we've gathered all the important information you need to know about UK licensing, player safety, and even responsible gambling! 

11 Best UK Betting Sites List

  1. 888sport Logo
    Sign-up Offer
    18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
  2. LeoVegas Sport Logo
    LeoVegas Sport
    Sign-up Offer
    100% up to £100
    New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply
  3. Unibet Logo
    Sign-up Offer
    Money Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus
    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
  4. Boylesports Logo
    Free Bets
    up to £25
    *18+. Cash stakes only. Min stake £10 required for initial £5 free bet. Min odds 1/2. Max £25 free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.
  5. Betfair Logo
    Free Bets
    up to £100
    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
  6. Karamba Logo
    Sign-up Offer
    up to £10
    18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
  7. Paddy Power Logo
    Paddy Power
    Free Bets
    New customers only. Place your FIRST bet on any sportsbook market and if it loses, Paddy Power will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Debit Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
  8. William Hill Logo
    William Hill
    Free Bets
    New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

What to Expect from UK Betting Sites?

Based on the jurisdiction in which the betting site is based, we can confidently lay down some features and flaws that have become commonplace amongst UK betting sites. Needless to say, this is because many of them are mandatory, especially the ones that are related to customer protection.

  • Competitive Odds
  • Frequent Bonus Deals
  • High-Quality Customer Support
  • Robust and secure payment methods such as PayPal
  • Variety of Markets
  • 3rd Party Customer Protection
  • Customer Protection (Responsible Gambling)

These are just the tip of the iceberg. If we were to compare them with, say, an unauthorized betting site which is not licensed in the UK or anywhere else, they wouldn’t have any quality to share. Again, if you’re based in the UK, you’re in an enviable position, because you live in a market that is highly regulated, highly protected, and where you as a customer is seen as extremely valuable.

Pros & Cons of UK Betting Sites



✅ Transparent

❌ Once Self-excluded, you can’t make amendments

✅ 100% Safe and Reliable

❌ All Rules Apply ONLY to UK Bettors

✅ Ability to Lodge a Complaint


✅ Problem Gambling Protection


✅ Competitive Odds


✅ Reliable Customer Service


The UKGC's Efforts in Past Years

The past few years have been a rollercoaster for both punters and all UK betting sites. It goes without saying that this took the online betting industry in a better direction. Our experts have stressed the importance of transparency, especially when it comes to betting promotions. Surprisingly, this was in the spotlight of some of the recent legal and regulatory changes the UKGC has made.

To our surprise, we expected betting sites to resist these changes, but the opposite happened. UK sportsbooks cooperated with the UKGC, preparing and analysing case studies to make the regulations more efficient and way more effective. What this ends up meaning for bettors in the UK is that betting sites are now even safer and more secure.

One of the core areas in which UK betting sites have excelled when compared with bookies from other regions is punter exclusion and overall protection of vulnerable groups. It comes as no surprise that other jurisdictions are treating the UKGC rule book as an off the shelf solution for their domestic betting and gaming issues. We hope to see more collaboration of this kind in the future, as it will only mean that bettors across the globe will gain access to more protections.

Strong Push for Close Control Over Advertising

Online betting promotions and offers have long been one of the key driving factors that incentivised betting. In other words, some punters that would otherwise stop when the time is right, have continued to bet just because there was a juicy online betting promotion underway, an enhanced odds offer on display, or a new betting site has popped up offering an alluring free bet offer. For what it’s worth, we don't believe that these offers are inherently bad, just that we think it's a good thing that there are regulations surrounding these offers. We just want to point out what the United Kingdom Gambling Commission has done in recent times.

For one, we are in favour of the push for more transparency, especially forcing all UK betting sites to make all significant terms on display and easily accessible. But, what constitutes significant terms?

  • Payment Methods (Skrill, Neteller deposits usually don’t qualify for offers)
  • Minimum odds (usually referred to as “min odds”)
  • Max Bonus Amount
  • Minimum Deposit
  • Qualifying Sports
  • Do Horse Racing and Greyhound Races qualify
  • Any withdrawal restrictions – Is the money withdrawable?
  • Who’s eligible? New Players/ New Customers or Existing Ones
  • Playthrough/ Rollover Requirements/ Wagering Requirements
  • Expiration Date

Most, if not all of these have to be put on display next to the bonus ad. Usually, it’s in small print, but still, bettors have that information readily available. In the past, even we found it extremely difficult to find the bonus terms and conditions for literally most of the bonus offers we’ve put on display at Sportsbetting24. Today, however, that information is all readily accessible.

ASA – Government Advertising Control Agency

Another key regulatory body which has made its contribution to making the betting industry a much safer sector is ASA (Advertising Standards Authority). BeGambleAware ensures punters who want to take a break, get it. ASA, on the other hand, makes sure that no self-excluded punter gets an email, an SMS or a phone call from a UK betting site.

The ASA doesn't stop there, though. We're referring what we said above about significant bonus terms which apply to sign up bonuses. New customers need to be aware of them before they click “claim bonus”. The iGaming industry used to have issues with promotions and bonuses that were unclear or even misleading. Today, though, thanks to organisations such as the ASA and the UKGC, that's now a problem of the past.

Also, this British regulator imposes some rather strict rules regarding how and where ads can be placed. Thanks to the ASA, you know whether you get the free bet after your first bet or your first deposit.

The UK Gambling Commission – Leading Regulatory Body

The UKGC is considered by many, and by us, as the most advanced gaming and betting regulatory body. UK betting sites that proudly display the UKGC logo find it easier to attract new customers. Once they become part of their ever-growing community, it’s only by maintaining a high level of quality service that they can retain the said customers. Only by continually evolving and adapting the regulations has the UKGC managed to stay at the top!

Many other national regulatory bodies follow the rules the UKGC has set. They simply adapt them to local needs. Needless to say, the UKGC shapes the online betting industry in the UK, as well as worldwide as well. Why fix it if it’s not broken?

How do they do this? By constantly being on the lookout for new measures, new mechanisms that make the operators happy, and by providing punters with an environment in which they can feel safe while being given a fair chance at winning.

UK Betting License – A Seal of Approval Beyond UK’s Borders

The UKGC has earned the respect of authorities out of UK’s borders. That being said, it’s far easier for a UK betting site to obtain a different license if it already holds a UK license. This reputation cultivated over many years is not easy to maintain. It’s only by paying attention to great detail, to each individual customer, to each complaint that the UKGC has been at the top for years now.

Additionally, other official authorities find it easy to deal with UK betting sites as the UKGC has a firm grip on their operations. It’s not bureaucracy if it’s mandatory. In the past, there have been UK sportsbooks that have made an attempt to resist the changes, and so, they’ve perished, moving their operations overseas, and losing their once very important UK license.

Online betting is extremely popular in the UK. If the UKGC hadn’t taken the steps it did, we can’t imagine what would’ve happened to the online betting industry as we know it.

No UK License means No Access to UK Audience

For those who may be new to online betting, you should be aware that if there isn’t a UK Gambling Commission seal at the bottom of the sportsbook’s page, the betting site is off-limits. In other words, if the betting site is not licensed by the official regulatory body in the United Kingdom, you can’t join and enjoy online betting at the bookmaker in question. To be honest, this is for your own good. The authorities have invested considerable time and money to create a safe online environment where you can securely place bets and withdraw your winnings.

Fortunately for punters residing within the United Kingdom, there are hundreds of online betting sites that are competing for customers. This competition, in addition to the UKGC's rules, means that all UK betting sites are highly competitive, and this generally ends up benefitting the end-user.

How to Submit a Complaint to the UKGC

It doesn’t matter if it’s William Hill, Paddy Power, or Unibet, all UK betting sites need to bow down to the Commission if they want to continue doing business in the UK market. Every single UK bookmaker is monitored and has to adhere to the will of the Commission or the National Lottery. There are several complaint categories:

  • Complain about a Gambling Business
  • Complain about an ADR Provider
  • Reporting the way a UK betting site or other gambling business is being run
  • Complain about the National Lottery
  • Complain about the Gambling Commission itself

Here’s a step by step procedure of how you should carry out the complaint lodging:

  1. First, complain directly to the operator.
  2. Check any relevant or all terms and conditions which you are bound to.
  3. UK betting sites usually have their own complaints department. Contact them.
  4. The operator is now aware of the issue, and they will start their own internal investigation.
  5. If you’re still unhappy with the outcome, ask them to provide the ADR’s (Alternate Dispute Resolution) contact details.
  6. You can now contact the ADR. To reiterate, you must first contact the operator.

IBAS – Independent Betting Adjudication Service

IBAS is one of the leading ADRs in the UK, with more than 7,500 complaints to the day of the writing of this text. It’s earned the trust of punters, but they’re also in good standing with top-tier UK betting sites since the day it was incepted. IBAS is a role model for other ADRs, but it didn’t earn this unofficial title overnight. They had to develop an understanding with UK bookmakers, but also back the interest of customers, who at times, can be ill-informed about the right and their responsibilities. Needless to say, it’s definitely the go-to ADR if you ever come across any unwanted situations.

Responsible Gambling at UK Betting Sites

One of the leading responsible gambling agencies which has been adamant about its cause is GambleAware. It should, without a doubt, take most of the credit for the current shape of the online betting market in Great Britain. If you've been anywhere near a UK betting site or online casino site in the past few years, you're likely aware of the GamSTOP campaign, which is run by GambleAware. All the self-exclusion policies we referred to above are made possible thanks to GambleAware and its partners, the likes of GamCare, GamAnon and Gambling Therapy. Of course, they have a different focus, with some of them being more popular abroad. Needless to say, the BeGambleAware logo almost guarantees complete customer protection, regardless of what you’re doing at the online gambling site, be that betting or gaming.

It’s not just for kicks. The cooperation with BeGambleAware comes with a long list of responsibilities, such as:

  • Continuously updating the Self-exclusion database
  • Denying Excluded Punters to Deposit and Bet
  • Always displaying 18+ AND Significant Bonus Terms
  • Failure to Comply results in Penalties
  • No Bonus Offers Sent out to Excluded Customers

And they (the operators) have to agree to this. Sports betting must be taken seriously! The Government can’t micromanage everything. A licensing body, such as the UKGC, a responsible online gambling agency such as GambleAware ensure that those who qualify for the license will meet all requirements.  

UK Gambling Commission FAQs

🏆What is the best UK betting site?
This will depend entirely on what you're looking for in a betting site. In general, though, you can rest assured that all UKGC betting sites are safe and fair. To make things easier for our readers we put together an 11 best UK betting sites list, so all you need to do is take your pick. If you still can't pick between them, take a look at our detailed and unbiased bookmaker reviews to find out everything you need to know to make your choice.
🔍How many UK betting sites are there?
This number changes all the time, with new bookies receiving licences, and other bookies either closing or withdrawing from the market. There's certainly no shortage of them, with dozens active at any given time. We've put together a list of all UK betting sites to make this easier for you. This list gets updated regularly, and thus continues to remain accurate.
⚖️Is online sports betting legal in the UK?
Yes, all UK betting sites are authorized by the Government, with the Gambling Commission being the official licensing authority. As such, as a licensing authority, it’s closely associated with the Government, the operators, and the punters. Betting is legal as per the Gambling Act 2005. For more information about the gambling rules and regulations in the UK, take a look at our UKGC licence overview.
🇬🇧How can I know which bookmakers are UK Betting Sites?
If the UK Gambling Commission's seal is displayed at the bottom of the page, that's a good and early sign. To validate the seal, just click on the logo, which should redirect you to the UKGC's website, where you can check if the license is still valid or not. You also get to see the sister sites that are operated under the same license, or the same company. Head here to see what to expect from UK betting sites.
📱What is the best UK betting app?
The vast majority of UK betting sites have native Android and iOS apps available, which can make picking a single "best" tricky. We've taken a close, hard look at all the betting apps available and put together both a guide to picking which is best for you, as well as a list of the best 7 UK betting apps. We came up with this list based on our in-depth testing, which you can read all about in our sportsbook reviews.
🌍Can licensed UK betting sites accept bettors overseas?
Yes, but it does not regulate these transactions. This is why bookmakers have more than one license, such as a UKGC one, and one issued by the Gibraltar Betting and Gaming Association. You can read about how UKGC licences are seen outside the borders of the UK to see how the UKGC is shaping global betting.

ALL UK Betting Sites List

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