The Best New Betting Sites in 2020

New betting sites pop up all the time. This means that keeping track of them, or even becoming aware of them, can take hours of research.

It would be a lot easier if you could find out about these new bookies in one, convenient place. One page that not only shows you the latest sportsbooks, but lets you know about their bonuses and gives you all the tools you need to decide whether they're right for you.

This is why we set up THIS page, to give our readers a one-stop-shop of the best new betting sites out there, including detailed and unbiased reviews.

4 Best New Betting Sites - Just Reviewed!

  1. STS Logo
    Sign-up Offer
    50% up to £40
    18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply.
  2. Karamba Logo
    Sign-up Offer
    up to £10
    18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
  3. LeoVegas Sport Logo
    LeoVegas Sport
    Sign-up Offer
    100% up to £100
    New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply

Quick Navigation

⭐-> back to our list of the 4 best new betting sites
🔍-> learn more about what to look for in a new betting site
🔒-> read about how safe new betting sites are
❓-> take a look at our new betting site FAQs

Pros & Cons of New Online Betting Sites



✅Some great welcome offers

❌Have yet to earn a reputation that can be trusted

✅Customer service tends to respond quickly


✅Newer sites tend to have a better and more modern User Interface


What to Look Out for in a New Betting Site?

When it comes to looking at new betting websites that don’t have the benefit of years of reputation backing them up, punters need to make sure that they’re handing over their personal information and their money to a site that’s both safe and worth their while.

These are, in our expert opinion, the most important factors for punters to take into consideration before choosing which new betting site to call home:

Free Bet or Sign-up Offer

Bonuses and Promotions are the norm in the online betting industry. Every bookie wants to sweeten the deal and entice bettors to sign up, and a lot of betting sites want to keep their registered users happy by adding value, so they keep coming back for more. There are, however, bookies out there who have offers and promotions that look a lot better than they really are.

Many new betting sites put a lot of effort into crafting really attractive offers to entice people to register and providing great value free bets or valuable sign-up offers than competitors is an easy way to make that happen.

Punters need to make sure that they always read the terms and conditions of a sign-up offer before they actually register and activate the offer, just to be sure that the offer really is as good or as simple as it seems. We’ve seen a small number of new betting sites come out with welcome bonuses that look great, but are almost impossible to redeem when you delve into the terms and conditions.

Convenient Payment Options

One thing that many punters underestimate is how big of an impact the payment methods selection has on their overall experience with a bookie. We’ve seen otherwise great experiences with new bookies ruined by how difficult it was to withdraw our winnings.

You know which payment methods you use, and which ones you’re comfortable with using, so we recommend checking whether a new online betting site supports these payments before you register.

For those who are unsure about which payment methods to look out for, the obvious ones are where to start:

  • You should expect that the new betting site accepts VISA and MasterCard debit cards
  • Punters in the UK should look out for new betting sites in the UK that accept PayPal deposits for its ease, security, and convenience
  • New betting websites aren’t the most likely to support payment methods like Google Pay and Apple Pay, though it certainly isn’t unheard of.

Customer Support

Even when using the biggest, best, and most well-established bookies, most users will find themselves having to get in touch with customer support at one point or another. When it comes to deciding whether a new sportsbook is worth signing up to, taking a look at what kind of customer service they offer could help sway you one way or another.

You can definitely expect most new betting sites to have a basic FAQ section, e-mail support, and live chat available for a number of hours every day.

Customer support red flags are things like, having no live chat at all, meaning you won’t be able to get immediate assistance; or a “Contact Us” form in place of a publicly available e-mail address (as you won’t be able to attach supporting documentation or keep track of your correspondence).

Quality of Odds

This is the real measure of a betting site. At the end of the day, the odds are what you’re there for. Odds comparisons can be really tricky for punters who might be new to betting, however almost all of our new betting site reviews include odds comparisons. If you think odds comparisons are a bit too much work, then rest assured that we’ve done the work for you.

We calculate the overround score so we can see whether bookies are taking too much off the top and not providing value to punters. Most bookies, though, are well within normal levels.

How Safe are Newer Betting Sites?

All the sites you’ll find here on SportsBetting24 are fully licensed and regulated, so you should be fine with any of the bookies listed here. However, some are still safer than others, which is why every new betting site review includes a full section on safety and responsible gambling.

Some new betting sites are owned by larger corporations and thus benefit from the same safety features as the more well-established brands owned by the same company. This doesn’t mean that new bookies owned by new betting companies are unsafe, by any means, it just means that you might need to look around a bit before coming to your own conclusion.

Remote Gambling Licences

One of the first places to look on a new betting site is the page footer. Here’s where you’re going to find the new sportsbook’s remote gambling licence. Certain licences are automatic seals of trustworthiness, while others aren’t quite as solid.

Here’s a breakdown of the most commonly seen remote gambling licences, in order of how likely a new betting site is to have them:

Uk Gambling Commission logo

UK Gambling Commission Licence

This is the licence that you’re most likely to see on a new betting site. It’s the only licence that allows bookmakers to operate in the UK, which is exactly why so many bookies make sure to meet their requirements.
The UK Gambling Commission enforces strict rules and regulations to make sure that gamblers remain safe and have access to support if they need it, which is why they're one of the most highly respected gambling authorities in the world. Any new betting site with a UKGC licence is definitely one you can trust.

Curacao EGaming logo

Curacao Remote Gaming Licence

This is the second most likely licence for brand new betting sites to brandish in their footer. This is likely because the Curacao Remote Gaming Licence is one of the easiest remote gambling licences you can obtain.
The authorities in Curacao are much less hands-on than the UKGC, and the jurisdiction has had issues with things such as game piracy in the past. While a Curacao licence doesn’t automatically make a new sportsbook trustworthy, it doesn’t necessarily mean that they aren’t trustworthy either. We recommend taking a careful look at other factors before making a final decision.

Malta Gaming Authority logo

Malta Gaming Authority Licence

This is one of the most popular remote gambling licences in the world. While the Malta Gaming Authority (MGA) isn’t quite as strict as the UKGC, the MGA still has plenty of policies in place to help protect gamblers.
We consider bookies that have an MGA licence to be trustworthy, so you have nothing to worry about if you see an MGA logo on a new bookmaker’s footer.

Responsible Gaming

Another thing that helps signifies a new betting site’s level of safety is their affiliation with responsible gambling organisations. One thing we always look out for when reviewing new online betting sites is whether they have certain logos displayed in their footer.

For example, when bookies are affiliated with the Independent Betting Adjudication Service (IBAS), it’s a great sign that you’re unlikely to ever need to contact IBAS. A shady operator isn’t going to hand you the tools to get them in trouble.

Similarly, when we see that bookmakers display the European Gaming and Betting Association (EGBA) logo, we breathe a sigh of relief. The EGBA is a leader in responsible gaming, and bookies who partner with the EGBA tend to have great tools in place to help punters who might be having an issue with their gambling.

You’ll also find that the vast majority of the bookies featured here on SportsBetting24 are affiliated with GambleAware, who are an organization that do a lot of work to help people with problematic habits, and helping raise awareness and prevent these issues from presenting in the first place.

Advantages of Joining a New Bookie

  • ✅Great Sign Up Offers - New sports betting sites typically put a lot of effort and resources into finding new players. This generally leads to some really top-notch welcome bonuses, as we listed above. As a bettor, it's always good to have as much added-value applied to your betting experience as possible.
  • ✅Ongoing Promotions & Bonuses - With so many online betting sites out there offering shiny, lucrative welcome offers, new bookmakers are all too aware of how easy it might be to lose their punters. This is why the latest betting sites are often likely to include a generous variety of ongoing promotions and offers. Whether it's an enhanced loyalty programme, weekly opportunities to earn free bets, or seasonal promotions, you're likely to get more than your money's worth at a decent new betting site.
  • ✅Quick Customer Service Responses - In their efforts to build up a loyal userbase, a lot of new sports betting sites in the UK tend to enforce faster response times for customer service communications. While this might not apply to every single new sportsbook out there, it happens often enough that we think this deserves a spot on the list.
  • ✅Great User Interface - The newer a betting site is, the more likely it's going to look and feel like a modern and current website should. While some of the leaders of the industry have sites that sorely in need of an update, this is almost never an issue with the latest betting sites.

Disadvantages of Joining a New Betting Site

  • ❌No Time-Honoured Reputation - Signing up to a new bookmaker is no small decision, this is likely going to be your new home for all of your betting needs. For many, it can be a lot easier to make a decision based of a long-standing reputation than it is to trust a new sports betting site.
  • ❌May Not Have all the Payment Options you'd Like - Each payment option available on a betting site is the result of negotiations, deals, and serious, binding contracts signed between the payment provider and the bookmaker. While a more established betting site has had the time and the clout to build up an impressive range of options, this isn't always true for brand new betting sites. 
  • ❌May be Lacking in Features you've Grown to Love - Instant Cash Out, fast withdrawals, live streaming; these are all signs of a bookie who has had the time and resources to build a top-notch product. A newer sportsbook may not be able to offer all the bells and whistles that larger and better-established betting sites do.

Is it Worth Joining a New Bookie?

Absolutely! Joining a new betting site can be a really exciting and rewarding experience. Like we said above, these bookies are likely to work hard at keeping their punters satisfied. With licensing authorities making sure that bookies keep everything above board and ensure that bettors are kept safe, there really isn’t any downside to it. Plus, it can be exciting to get in on the ground floor and watch the bookie grow and flourish.

If you’re looking for a change in your regular bookie, or just looking for something new, we recommend giving new betting sites a chance. And if you’re not sure about which one to pick, just scroll up and take a look at our list of top new betting sites!

List of New Betting Sites

New Online Betting Site FAQs

🏆What’s the best new betting site?
This will depend on what it is you need from a betting site. Some punters like to have daily promotions and bonuses, some only care about the best betting odds, and some want the best live betting experience. Take a look at our list of best new UK bookmakers above and take your pick!
⭐How do I know if a new bookmaker is right for me?
We recommend making that choice for yourself, as you know your individual needs better than we could. However, feel free take a look at our guide to new betting sites above to learn what it is you should be looking at when choosing which new betting site is best for you.
🤔Why should I open an account with a new online betting site?
There are a number of reasons why you should open an account with a new betting site, and we discussed the main advantages to new bookmakers in more detail above. These include sign up bonuses, promotions for existing customers (free bets/money back specials), and technological advances that add to the user experience. And don't forget to check out our odds comparisons to see which bookies give you the best bang for your buck!
🔒Can new online betting sites be trusted?
It always makes sense to exercise caution when parting with your bank or credit card details online. New online betting sites can pop up and disappear in a short space of time, so it is imperative to know that your prospective bookmaker can be trusted. There is no foolproof way to be sure of a new online betting site’s credentials, but take a look at our guide to new betting site safety above.