Best Online Sports Betting Site Reviews | 2018

All Betting Sites – Reviewed, Tested and Rated

Are you into online sports betting? Are you looking for the complete list of all betting sites? We at Sportsbetting24 have gone through all of the below listed bookies and we’ve carefully reviewed them. Your next online bookmaker is just around the corner, make sure it’s worth it! If you’re not in the mood to experiment, stick to the best bookmakers we recommend!

Below, you can find the top 10 best online betting sites, followed by a list of all betting sites we’ve ever stumbled upon. If you scroll below the list, you’ll find more interesting rankings, that we’re sure you’re going to be interested in.

Top 10 Best Online Betting Sites

18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.
New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.
Bonus Code
F50
+ Info
18+. Promo code "F50" required. Certain deposit methods excluded. Min £/€5 win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply
Bonus Code
ZBBC01
+ Info
18+ New Customers, UK or Ireland only | Place 5 x £/€10 or more qualifying bets to receive £/€20 free bet | Repeat up to 5 times to receive maximum £/€100 in free bets | Qualifying bet is a cash stake of at least £10 placed on any sportsbook single markets | Min odds 1/2 (1.5) | Time limits apply | Free bet stakes not included in returns | Certain deposit methods excluded | Only one bet per event qualifies | Full T&C’s apply
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply
Bonus Code
YSKA00
+ Info
New customers only. Available to residents of UK or Republic of Ireland. Open a new account using promo code YSKA00. If your qualifying bet is settled as a loser Paddy Power will refund you stake in CASH. Maximum refund is £/€10. Deposit a minimum of £/€10 using a Debit/Credit Card or PayPal. Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.
18+, New UK (and Northern Ireland) customers only | Only your first bet counts as a qualifying bet | A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports markets | Minimum odds of Evens (2.0) | Free bets time limits apply | Free bet stakes not included in returns

Betting Site Reviews in Alphabetical Order

What Do We Cover in Our Online Bookmaker Reviews?

We try to be as detailed as possible, covering all important aspects that might influence the punter’s satisfaction. Bonus deals and promotions are just the tip of the iceberg. Yes, they are important, but not vital. Payment options, withdrawal policies, limits and fees, all of these can be found in our, occasionally, overwhelming reviews. Here’s a snapshot of what you can find in each of the reviews displayed on this page:

  • Bonus Offers and Bonus Terms – Detailed Overview of the Bookie’s Bonus Policy
  • Unbiased take on the Operator’s Past Performance, Reputation and Security Measures
  • Payment Options, Withdrawal Times, Limits of All Kinds
  • Detailed Evaluation of the Betting Product, Special Features and Odds Comparissons
  • Mobile Betting Apps, Native or Web Apps – Analysed and Reviewed
  • Customer Support, Contact Details
  • VIP Treatment, Loyalty Rewards, Comp Conversion Schemes on Display!
  • In-play or Live Betting Offer – Worthy or Not? Flawed or Flawless?

At the end of the review process, we have a clear opinion, which we simply put into a text form, and we present it to you. It’s simple, even you can do it, but it’s time consuming. A better way is to follow our lead, and stick to our advice, and you will never ever have any betting troubles.

Free Bets and Promotions at Online Betting Sites

Free bets and similar deposit promotions are the bread and butter of every bonus hunter. You don’t even have to identify as a bonus hunter, you know you’ve used them in the past. As an important part of any betting experience, we feel it’s important to put all key terms on display, and let you be the ultimate judge. We can only point you to the rabbit hole, you’re the one that has to go through it.

Our advice is to always be aware of what you’re getting yourself into. What comes off as lucrative and attractive might be just another trap that will lock your real money in your balance for the entire duration until you clear the associated playthrough or rollover requirements. Then again, there are those that truly are what they sound they are, free bets. Sure, you have to make a deposit and place a qualifying bet, but do get the free bet once you meet the requirements. The best part, what you win is yours to keep, at least most of the time. Again, we always display the full bonus terms. Some betting sites try to trick punters and lure them in with poor bonus deals. Well, not on our watch!

Best Betting Sign Up Bonus for UK Punters

UK punters are amongst the most passionate ones in the world. They started it, they shaped it, and today, they set the trends. It’s safe to say that UK punters are a special group, which needs to be treated with greater care. For example, by pointing out the best betting sign up bonuses that are at their disposal.

18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
Bonus Code
ZBBC01
+ Info
18+ New Customers, UK or Ireland only | Place 5 x £/€10 or more qualifying bets to receive £/€20 free bet | Repeat up to 5 times to receive maximum £/€100 in free bets | Qualifying bet is a cash stake of at least £10 placed on any sportsbook single markets | Min odds 1/2 (1.5) | Time limits apply | Free bet stakes not included in returns | Certain deposit methods excluded | Only one bet per event qualifies | Full T&C’s apply
18+, New UK (and Northern Ireland) customers only | Only your first bet counts as a qualifying bet | A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports markets | Minimum odds of Evens (2.0) | Free bets time limits apply | Free bet stakes not included in returns
Bonus Code
YSKA00
+ Info
New customers only. Available to residents of UK or Republic of Ireland. Open a new account using promo code YSKA00. If your qualifying bet is settled as a loser Paddy Power will refund you stake in CASH. Maximum refund is £/€10. Deposit a minimum of £/€10 using a Debit/Credit Card or PayPal. Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.
18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.

Now, the aforementioned bonuses do not reflect our personal opinion on the bookie’s overall quality. Instead, we’re just pointing them out because these are among the finest for new customers. On a side note, we’re not saying that the operators on display are not reputable, but we wouldn’t put them in that order necessarily. For what it’s worth, you can see the most important terms in the offer itself, and if you click or tap that Info+ button, more details will be displayed.

Betting Sites Offers – Free Bets ≠ No Deposit

Now, a common misconception amongst punters who are new to online betting is that Free Bets mean No Deposit Bonuses. In reality, most, if not all Free Bets require deposits. In the past, there were Free Bets, but with the shift in UK regulation regarding promotion of betting and gaming products, they vanished over a period of a few days. At least, this is what happened at the top of the game, amongst the most reputable online betting sites.

You must sign-up with Promo Code - ZSK200 | You must deposit £10 via debit/credit card or Paypal only | Other E-Wallet deposits will not count for this promotion | You must place a £10 single bet on any sportsbook market to qualify | Qualifying bets must be placed at odds of 1/5 (1.2) | Only bets placed and settled within the first 30 days of account opening qualify | Cashed Out and Voided bets do not qualify | Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15) | Free bets are valid for 30 days.
18+. Promo code "F50" required. Certain deposit methods excluded. Min £/€5 win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply

Some Free Bets are triggered upon placing the first ever qualifying bet. In other words, if you don’t place a bet soon after you make your first deposit, you won’t get the Free Bets. Moreover, make sure that your bet fits the clearly specified bonus requirements, such as minimum odds, qualifying sports, and so on. Then again, there are some bookmakers that will give you the Free Bets straight out, as soon as you make your deposit. No need to place a qualifying bet, although, these are becoming rarer as time goes by.

Unbiased Opinion on their respective Mobile Betting Apps

One of the best things that happened to contemporary betting, or to be precise, to online betting, is mobile betting apps. The fast pace advent of technology in the past 20 years promised something of this kind, and today, we have it. However, not all online betting apps can deliver the same level of quality service. Instead of going through 10, 15 different mobile betting apps, check out our mobile betting app reviews and choose the one that fits you best.

Android, iOS,  Windows, we go through all of them. Native betting apps are our favourite. They’re the apps that you download directly from the online bookmaker, or from the respective app store, such as Google Play Store, or Apple’s iTunes. Regardless of the nature of the app, we always make sure we cover the essentials, but we’re also keen on the details. App design is crucial, but special mobile betting features and perks are welcomed as well.

Now, you’re probably wondering, which are the best mobile betting apps? We’re going to give you only a tease, but feel free to check out the full details.

Best Mobile Betting Apps for Android and iOS in the United Kingdom

Like we hinted earlier, the UK market is where it all begun, and the market which dictates what’s going to be happening in the upcoming 10 years or so. This is why we’re going to take the UK betting market as a benchmark.

Most of the betting apps look the same. At least, that’s the first impression, but once you dwell on the details, you start to notice the differences that make the app special. Usually, there aren’t that many differences between the iOS and the Android app coming from the same bookie, but the web app does look different. Without further a due, here are the top 5 mobile betting apps in the UK.

18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.
New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.

This is just the tip of the iceberg! Why and how we do the rankings, you can find out in our dedicated mobile betting apps page.

Live Betting Offer – Special Features and Distinctive Elements

It’s probably the pinnacle of online betting! In-play betting is big! Once combined with mobile betting apps, live betting becomes the most exciting form of online betting. You become part of the action. Follow the action, and see if you can place a bet moments before the events take a different pace, or a different direction.

Regardless of the sport at hand, be that football, basketball, cricket or tennis, bookies have made sure all punters get what they’re looking, even when it comes to placing in-play bets. Now evaluating live betting odds is virtually impossible. Sure, you can take the ending odds as a starting point, but it’s not how we do things. Nobody needs the live betting odds once the event is over. However, we do like to talk about special live betting features. Take for instance 888sport’s Heat Map. There are various similar features that make the punter’s “hobby” easier.

Betting Product on Display – Odds Comparison, Betting Market Evaluation

The one thing that any every punter wants to know is which betting site has the best odds. Even we like to know which sportsbook holds the best odds, and we’re getting there. Fortunately, we don’t have to consider all online bookmakers. Instead, we focus on the most secure, most reliable, and the ones with the fastest payouts. We like to touch upon distinctive betting events, such as politics, entertainment and whatnot. However, our primary targets are football, horse racing, tennis, basketball and we also like to pay special attention to rather important sporting events, the likes of the World Cup for instance.

In our opinion, the betting markets end up being more important for the general betting experience. If you’re in it for the thrills, the excitement, the variety of betting markets is more relevant to you. A minor difference of 0.05 or at best 0.10 will not make a big difference. If the betting market is right, you’re one step closer to a winning bet slip. And what about outright bets? We have that covered as well!

Best Betting Sites for Football

Without any doubts, the saying “football is the most important out of all unimportant things” holds water. Times and times again, we see how football can create bridges between cultures, how it can create legends that have their names carved in history, stories to be retold for many more decades to come. Nevertheless, besides the whole entertainment side of football, or soccer for some fans, we also like to bet on football games. Regardless of the competition at hand, it can be the Premier League, the UEFA Champions League or the World Cup, football betting is second to none, especially in the UK!

Here are a few of the best betting sites for football:

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.
Bonus Code
YSKA00
+ Info
New customers only. Available to residents of UK or Republic of Ireland. Open a new account using promo code YSKA00. If your qualifying bet is settled as a loser Paddy Power will refund you stake in CASH. Maximum refund is £/€10. Deposit a minimum of £/€10 using a Debit/Credit Card or PayPal. Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.
18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.

The giants William Hill, Bet365 and Unibet have made sure they’re amongst the top 5 in this category. It’s highly unlikely that anything will change in the foreseeable future. Let’s not get carried away with the specifics. It’s best if we move on to our next point of interest. Although not the biggest group of punters in the UK, it sure is important, and it’s relevant in the eyes of betting site operators.

Best Betting Sites for Horse Racing in the UK

Horse racing betting is as old as time, taking us all the way to Ancient Greece. It’s just that today, we can bet on the most prestigious horse races in the entire world. Betting sites that are considered the bedrock of betting, such as William Hill, they take us to the race tracks in Australia, South Africa and the United Kingdom. Popular events such as the Aintree Grand National, the Royal Ascot and the Melbourne Cup are well covered. The list goes on and on. 

New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.
Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
18+. Promo code "F50" required. Certain deposit methods excluded. Min £/€5 win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply

Our betting experts have made sure all horse racing betting  essentials are well covered, and where you should bet on horse racing. Here’s part of the list, and you can find the full one in our very own Horse Racing Betting page, with some rather useful advice and tricks on how to become better at horse racing betting overall.

Best e-Sports Betting Sites

Horse racing betting may be one of the oldest, and e-Sports is literally the latest big thing in the world of sports betting in general. Like the football stars on the pitch, highly skilled, dedicated “video game players” battle in the virtual for prestigious, glory, and of course, big prize pools! We call them e-Sports players, and they sure deserve to be called that way. Nevertheless, where can you find the best e-Sports odds? Which online betting is best for e-Sports betting.

Here are a few great e-Sports Betting Sites that are great for passionate e-Sports fans: 

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.
18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply

Don’t tunnel vision on them please. If you’re not comfortable with what our top 3 e-Sports betting sites have to offer, feel free to go around shopping for better e-Sports betting odds.

New Betting Sites UK

Punters who have joined the online betting community haven’t got the slightest clue what’s going on behind the scenes. There’s nothing wrong with that, but they also don’t know that there are new betting sites joining the scene more often than expected. Punters who like to stay up to date with the latest releases better rush to our New Betting Sites page. UK bookies are our priority, but we also have a thing for non-UK licensed betting sites. After all, punters know no borders.

It goes without saying that new betting sites try to lure new customers by offering better bonus deals, more frequent betting promotions, and they also know when to offer enhanced odds for events that are of greater importance. On the other hand, new betting sites haven’t still gone through the filters of the betting community. In other words, we don’t have enough first-hand experiences at our disposal, and we also don’t have the basis on which we can come up with reliable, thorough evaluation.

Online Betting Checklist – How to Bet Online?

Online betting is not rocket science, but there are a few things that you MUST know about. Otherwise, you put your overall betting satisfaction at risk. Nobody can get hurt, aside from your wallet and your pride. This is why we’re never going to recommend you, or invite you to join an unlicensed online sports betting site, and we’re never going to suggest joining a bookmaker with predatory terms of service. We read the small print, so you don’t have to. In short, here are a few things you must check before you start betting at any betting site. We’re going to present them as questions to make it easier for you.

  • Is the betting site licensed?
  • Are there bonus deals?
  • Are the bonus terms of the said bonus offers fair?
  • Is there a variety of betting markets?
  • Are there enough sports and races covered?
  • Customer support – Is there phone support and live chat access?
  • Banking terms, withdrawal Limits, Withdrawal times – Do they fit your criteria?
  • Lastly, Responsible Gambling Practices – Are they promoted? Is the betting site associated with any?

It takes a trained and experienced eye to make a difference when only the best betting sites are put under a magnifying lens. At the end of the day, no bookie can be the best in all areas. As the sportsbook grows, so does the number of customers, and it becomes increasingly difficult to provide the service all punters expect. And by all means, make sure you stay away from any not recommended betting sites. There still are some that have no respect for the customers that have put their trust in them. Although they’ve become extremely rare, thanks to the efforts of the online betting community, always question the operator’s integrity before you make a deposit.