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The second largest bookmaker in Ireland, Boylesports offer services to bettors throughout Great Britain. This Boylesports review will take a detailed look at their online operation and what prospective users can expect in terms of free bets, promotions, security and customer service.
From humble beginnings as a bricks and mortar firm, their investment in the web-based side of the business means they are a viable option for customers looking for a straightforward, safe and secure betting experience on desktop or mobile.
At the time of writing any customers based in the United Kingdom opening a new Boylesports account can claim up to £25 by way of a welcome offer. This isn’t available as a lump sum, though, instead it’s broken down into a number of smaller bets which equate to the total amount over five different bets. It’s not the most generous offering out there, but it’s a worthwhile package provided any new registrants understand how to maximise the potential return.
Initially customers must open their account, deposit and place a £10 bet in order to trigger their first £5 free bet – this will be credited within an hour of the first selection being settled.
After that, a matched free bet will be earned equal to 50% of the next three qualifying selections. This will occur four times in total, each occasion using the same 50% average of the next three bets to determine how much is credited in free bets.
|Free Bets||Bonus Code|
|Welcome Offer||1 x £5 Free Bet + 4 x £5 Free Bets**||N/A|
This essentially means new Boylesports customers need to be willing to stake a minimum of £130 in £10 wagers (£10 initially followed by £30 in three wagers in order to earn each of the four £5 free bets) to take full advantage of this promotion. Free bets that are redeemed don’t count towards this process either.
If you’re more of a casino, poker or bingo player then Boylesports have specific welcome packages for those areas so it’s worth checking them out if there are likely to be a better option that the sportsbook offering.
Yes. Apart from the requirements in order to maximise the returns of the £25 in free bets welcome offer, Boylesports have a few other terms and conditions which it’s important to keep in mind. Any first bets under £10 won’t count, so punters with smaller bankrolls need to ensure they meet this threshold.
Selections must have minimum odds of ½ (1.50) in order to qualify for the offer so it’s not possible to just back a bundle of short prices and rack up the free bets that way. Multiples such as accumulators can be placed and will count toward the promotion, but each leg must adhere to the aforementioned minimum price of ½ (1.50) and must be placed on sportsbook markets. This offer is only valid for 30 days, so you’ll need to place regular bets in order to turn over enough in that first month to claim the full amount.
Any bets where the cash out feature is used won’t be counted towards this offer and you can’t place multiple bets on the same market, which blocks players essentially placing more than one £10 wager on a fancied selection and having each stake counted individually.
For example, you couldn’t back a football team at Evens (2.0) for £10 then back them again and have both bets count towards earning another free bet. But the same token free bets cannot be used on the same selection either, they expire after 7 days and aren’t eligible for any extra promotions such as best odds guaranteed, extra places or money back specials.
Deposit method is also an important factor in this welcome bonus too. Customers funding their account using Moneybookers, Skrill, Neteller or pre-paid cards won’t qualify so have your card ready upon initial registration with Boylesports if you want to earn the £25 in free bets.
You can find all terms and conditions of this welcome offer on the promotion page.
Once you’ve claimed £25 in free bets as a new customer, what can you expect as a Boylesports player?
This betting site regularly focuses on flagship events across the sporting calendar and build their existing customer offer strategy around them. There are regular chances to get your stake back as a free bet if your horse finishes second to the SP favourite at pre-selected meetings plus extra places on golf and generous football offers.
For example, at the time of writing Boylesports’ customers can get their money back as a free bet up to £20 on ante-post 2018 World Cup bets if their selection is knocked out in the group stages.
Customers looking to bet on Gaelic sports have come to the right place. Boylesports clearly see these events as a really important part of their offering and currently offer double winnings as a free bet (up to £/€500) if there is a goal in the first 10 minutes of all GAA Championship matches.
Punters with their eye on multiples can be assured of generous treatment too. They get a free £/€5 accumulator for every five bets of this type that are placed online with minimum odds of 3/1. Plus, there’s Acca Insurance which triggers a free bet if one leg of your fivefold (or bigger) lets you down. There’s a minimum refund of £/€5 and a maximum of £/€20 for this promotion, but it’s pretty solid for those regularly going after the bigger wins.
Existing customers get all of the above plus Best Odds Guaranteed on both horse and dog racing in the UK and Ireland and a free bet of up to £/€100 if your horse fails to start.
While online betting has made the gambling world easily accessible for punters, it’s important to know that the organisation that you’re registering your personal and financial information with is trustworthy and safe.
Originally founded in 1989 by John Boyle in Dundalk, Co. Louth Boylesports now hold licences in Gibraltar – where the limited company is based – and with the Gambling Commission in the United Kingdom.
That means the company is accountable to the same high standards that online bettors have come to expect from operators in the region, including the treatment of problem gambling, clear marketing promotions and transparent terms and conditions.
It’s relatively easy to set a deposit limit on a Boylesports account, simply click the “Responsible Gaming” tab and you can pick an amount and specify if you want that total to apply to a day, week or month. It takes 24 hours for an increased limit to come into effect while lowering the limit on your account kicks in straight away. There’s always the option to self exclude from the site through this page too, should users feel this is required.
Despite owning more than 200 shops and employing more than 1,700 people in Ireland, Boylesports still retain a real independent feel about their operations. They pride themselves on exceptional customer service plus supporting sport in the Emerald Isle through sponsorships of events such as the Irish Grand National and Champions Chase at Punchestown.
While the company may be Irish focused – their corporate headquarters is still on the outskirts of Dundalk – their online operation means Boylesports are a viable option for bettors elsewhere in the United Kingdom too.
The short answer to this is yes, however, using these payment solutions is not the best option if you want to take advantage of the new customer offer from Boylesports. There are a wide variety of options for funding an account though. They include the usual Visa, Delta and Maestro cards plus a wealth of other solutions such as Boku, GiroPay and Euteller. Customers with access to a Boylesports shop can also top up their account that way. There are no fees associated with any deposit method.
As part of Anti Money Laundering (AML) and Know Your Customer (KYC) regulations the bookmakers will usually aim to process withdrawals back to the same method as the deposit was made from. Online customers may also need to provide some documentation as part of this procedure if the account hasn’t already been verified or needs further information in order to complete the process. Documents are accepted via email, scan, fax or post.
Withdrawals can be a little on the slow side, certainly compared to some of their bigger competitors in the UK market who have been placing plenty of focus on improving these transactions of late.
Boylesports say they aim to process all payments within 24 hours of the request being made, but it could take 3-5 working days for funds to reach your account once they’ve left the betting account. Players will have to wait until this 5 working day period has passed in order for a trace to be placed on the transaction by customer services.
While there are different maximum wins by sport, there are no maximum withdrawal limits on any payment method according to the Boylesports customer service agent we spoke to as part of this review.
The range of markets on offer is excellent, a top tier football match will see 177 different options for punters while there’s a real emphasis on live betting with some neat visuals regardless of which sport you’re looking at and plenty of wagers available once the action gets underway.
Overall the desktop site does feel a bit busy, the small default font won’t be to everyone’s taste, but it’s a difficult task to balance the upcoming events, in-play option plus promotions all in one place.
To Boylesports’ credit, the latter of these isn’t given that much prominence so it doesn’t feel overrun by adverts or casino imagery which can sometimes be an issue with some other betting sites.
The A-Z of sports is a little hidden down the page on the main menu, but there is another section of the site (right at the bottom of the homepage) that means you can see the major upcoming or current events in high-profile sports in one click, which is a nice touch once you know it’s there. There’s no search functionality though, so if you’re looking for something a bit more obscure, it could be a little more awkward to find.
Another useful feature is the Televised Events menu which displays all the upcoming contests that are being covered by terrestrial and satellite TV channels in the UK as well as where punters can see the action.
As with many online bookmakers, there’s much more on offer than just sports betting. Boylesports provide poker, virtuals, casino, games, bingo and lottery services all through their site so if one or more of those areas are of interest then they’re easy to find via the tabs at the top of the homepage.
In this ever-connected internet enabled world of ours, there is an expectation that you can expect the same services to be available on your phone or tablet as you would when on a home PC or laptop. Boylesports have got iOS and Android apps plus a mobile site if that’s your medium of choice.
A lot of the emphasis in the latest app releases has been put on speed. Faster acca building, instant results and more cash out options are all big improvements as well as personalised bets based on your historical activity which is an interesting approach.
Despite the tweaks of the mobile experience, Boylesports is still lagging someway behind their more establish rivals in the gambling sphere. The load times are still quite slow, especially upon launching the app and obviously that is going to be a big negative for people for whom speed is key.
Navigation is solid, but clunky, cycling between events and sports feels like it always takes a click or two too many because the A-Z menu isn’t available when looking at an event so you have to cycle back to the homepage.
In terms of the range of events offered and depth of markets, Boylesports ranks pretty well. The improved cash out markets, especially on mobile are a big plus in this area and it’s easy to check out how your bets are going with some nifty visuals and stats.
These aren’t offered for every game, but if you’re betting on what would be classed as “mainstream” events then they should be available. There’s no live streaming functionality for sports other than racing – both horses and dogs – which can be accessed when betting at least £1 on the contest in question.
There’s also a handy Promotions page which allows users to see what’s currently available as well as what’s gone before in Paid Out Promotions. While that might not be useful at the time it does go some way towards illustrating what offers might be set for a comeback the next time a big event rolls around.
While Boylesports do cater for VIP customers, historically this has mostly been aimed at players from the Poker and Casino areas of their operation as opposed to those on the sportsbook.
Boyle Premium is a restricted area of the site that qualifying customers will be able to access once it’s been established that they’re betting at the required level. While the specifics around this aren’t publicly available at present, it’s likely that benefits like dedicated account managers, prize draws and hospitality invites would be on offer for those who qualify as VIPs.
Boylesports offer all the essentials of modern day customer service in the gambling industry. Customers can get in touch via phone, email or live chat with the latter of these options usually the most effective way of resolving a query or getting an answer to a question, even before you’re a customer. Live chat enquiries are usually answered quickly and in detail by real people not robots.
There’s also a dedicated help centre which is full of quite useful Frequently Asked Questions, many of which offer related questions so it’s usually pretty easy to find the information you’re looking for, especially using the search function.
If you’d rather get in touch via phone or email, you can do so via the following contact details:
With the previously mentioned UK and Gibraltar licences and their base in Ireland, it goes without saying that their main focus markets are the UK and Ireland and this is where most of their marketing attention will also go - with campaigns and promotions set up for customers from these countries.
That’s not to say they wouldn’t accept players from other territories, hence the Gibraltar licence to cover them for that, but with them not quite being a ‘tier 1’ bookie, it’s hard to imagine that they really go after other markets very strongly.
Boylesports are an established and well trusted bookmaker, focused on the UK and Ireland with over 30 years in the industry. They’ve taken their expertise in running shops and built a very solid online platform with a desktop site that’s user friendly and mobile apps that are improving all the time, especially with in-play wagering in mind.
The welcome offer means new Boylesports customers are able to claim up to £25 in free bets and with a wide range of sports and markets, we’re confident you won’t be disappointed with their service.
18+, New Customers Only, Gamble Responsibly -
All bonuses are subject to Boylesport Terms & Conditions.
|Boylesports Review Overview|
|Number of Bonuses:||2|
|Number of Withdrawal Options:||7|
|Number of Deposit Options:||20|
|Number of Currencies:||6|
|Number of Languages:||4|
|Number of Sports:||22|
|Number of Casino Games:||13|
|Number of Excluded Countries:||28|
|Number of Licenses:||3|