Best Live Betting Sites | 2019

Double the Thrills with In-play Betting!

What's more exciting than betting on sports? How about, in-play betting or commonly known as live betting! Online betting sites offer live odds on a variety of sports, and if you're keen on horse racing, you might want to check the live odds on horse racing as well. However, to make the most of your bets, it's a good idea to join a reputable betting site, one which we can all agree is among the best ones. Personal choice is also important, so we’re not going to point out one, but several bookmakers that lead the pack.

First stop, the best live betting sites, and then, we’re going to take a more detailed look in in-play betting and how to make the most of your balance!

Best Live Betting Sites UK

  1. Unibet Logo
    Unibet
    5 / 5
    Sign-up Offer
    100% up to £50
    18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.
    Details
  2. mobile
    mobile
    Betfair Logo
    Betfair
    5 / 5
    Free Bets
    £100
    ZBBC01
    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
    Details
  3. William Hill Logo
    William Hill
    5 / 5
    Free Bets
    up to £30
    C30
    New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.
    Details
  4. bet365 Logo
    bet365
    5 / 5
    Sign-up Offer
    100% up to £100
    Open Account Offer Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
    Details
  5. 888sport Logo
    888sport
    4 / 5
    Sign-up Offer
    up to £30
    18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
    Details
  6. Betfred Logo
    Betfred
    4 / 5
    Free Bets
    up to £30
    18+, New UK (and Northern Ireland) customers only | Only your first bet counts as a qualifying bet | A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports markets | Minimum odds of Evens (2.0) | Free bets time limits apply | Free bet stakes not included in returns
    Details
  7. BetVictor Logo
    BetVictor
    5 / 5
    Free Bets
    up to £30
    New Customers. bet £5 and get 2 x £10 Free Bets and a £10 Casino Bonus, wager 40x to withdraw winnings. Bonuses expire in 7 days. Credit/Debit cards only. T&C’s Apply. 18+ | begambleaware.org
    Details
  8. Betway Logo
    Betway
    5 / 5
    Free Bets
    up to $30
    Sign-up Offer
    100% up to ₹2500
    New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply
    Details
  9. SportNation Logo
    SportNation
    4 / 5
    Sign-up Offer
    100% up to £50
    SN50NEW
    New customers only. Valid once per customer. Bonus expires after 30 days. Offer expires 31.05.19. 7x turnover at 1.6 minimum odds before withdrawal. Skrill and Neteller deposits excluded. 18+ only. BeGambleAware
    Details

All things considered; the above-listed online bookmakers have proven to be the best options sports bettors have when it comes to placing in-play bets. Regardless of the type of sport, if the event is attractive, rest assured, there will be live betting odds!

Bet In-Play with Unibet – feat UnibetTV

Unibet is the go-to destination for bettors who prefer a simple interface, without too many functions, buttons and sliders. Live betting is an essential element of their sportsbook, and to make matters even better, the live betting offers are quite common and available regularly. Although we don't want to associate bettors who like to keep things simple with casual bettors, Unibet kind of meets the criteria of both worlds.

Unibet Logo
Unibet
5 / 5
Sign-up Offer
100% up to £50
18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.
Details

888sport Live Betting

It has grown so much becoming one of the leading betting sites in the UK and around the world, and you have to admit, their logo has quite the exposure. This just goes to show how well-established a betting site it is. Nevertheless, their live betting section is not as colourful as the Unibet and the William Hill ones, but there are other perks that come with live betting at 888sport.

888sport Logo
888sport
4 / 5
Sign-up Offer
up to £30
18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
Details

William Hill - Perfect for Live Horse Racing Betting

We all know it, and we all know what William Hill is. It's a brand synonymous with sports and horse racing. One of its best features is the live betting section, in particular, for horse racing. Needless to say, there's an extended range of in-play betting odds as well, and it's not easily matched! Without a doubt, it's more than a sportsbook. It's a household brand, and one of the go-to online sportsbooks for bettors from the UK and worldwide.

William Hill Logo
William Hill
5 / 5
Free Bets
up to £30
C30
New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.
Details

Types of In-Play Bets

When it comes to the different kinds of in-play bets you can make, it comes down to which sport you want to bet on. Below, we've focused on the top 2 in-play betting sports, as well as the UK's favourite – horse racing – to show you what the different types of markets and bets are available.

Types of In-Play Football Bets

Football is easily the most significant betting sport in the UK, and due to the nature of the game, there are plenty of in-play betting opportunities at the best online betting sites. They can easily be broken down into different betting subjects and their markets. Below is an example of some of the key markets available:

  • Team – win/draw/win, next team to score, double chance, btts, win either half
  • Goals – under/over, correct score, 1st half under/over, 2nd half under/over
  • Half Time – winner, correct score, half time/full time
  • Player – next scorer, last scorer, score 2+, score 3+, player carded
  • Cards – next team card, player carded, red card live, over/under cards, team with most cards
  • Corners – home corners, away corners, total corners, over/under corners, team with most corners
  • Speed/interval markets – next 5 mins

Top 3 Football Live Betting Sites

bet365 Logo
bet365
5 / 5
Sign-up Offer
100% up to £100
Open Account Offer Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Details
Unibet Logo
Unibet
5 / 5
Sign-up Offer
100% up to £50
18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.
Details
William Hill Logo
William Hill
5 / 5
Free Bets
up to £30
C30
New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.
Details

Types of In-Play Tennis Bets

Much like football, there are a raft of in-play betting opportunities, or live betting opportunities for tennis events all over the world. The biggest events will pull the largest amounts of in-play markets, but thanks to the volume of live streaming available for tennis, even the lowliest of games have live betting options. Some of the different types of in-play betting for tennis are:

  • Win betting – win/lose
  • Set betting – set score live, current set winner, current set tie break
  • Game betting – current game-winner, deuce in next game, total games over/under, games handicap

Top 3 Live Tennis Betting Sites

Unibet Logo
Unibet
5 / 5
Sign-up Offer
100% up to £50
18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.
Details
bet365 Logo
bet365
5 / 5
Sign-up Offer
100% up to £100
Open Account Offer Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Details
BetVictor Logo
BetVictor
5 / 5
Free Bets
up to £30
New Customers. bet £5 and get 2 x £10 Free Bets and a £10 Casino Bonus, wager 40x to withdraw winnings. Bonuses expire in 7 days. Credit/Debit cards only. T&C’s Apply. 18+ | begambleaware.org
Details

Types of In-Running Horse Racing Bets

Unlike tennis and football, which both take a long time to play out, horse racing is fast and largely volatile, meaning the chances for in-play betting, or in-running betting on horse racing are much smaller. Not impossible, just smaller.

The only real options are to back a horse to win or lose the race. However, after it’s started rather than before. The best opportunity of this is by using one of the betting exchanges which allow you to 'lay' bets as well as 'back' them. This way if a big odds-on favourite looks poor in-running, you could lay them easily.

Top 3 Live Horse Racing Betting Sites

mobile
mobile
Betfair Logo
Betfair
5 / 5
Free Bets
£100
ZBBC01
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
Details
bet365 Logo
bet365
5 / 5
Sign-up Offer
100% up to £100
Open Account Offer Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Details
William Hill Logo
William Hill
5 / 5
Free Bets
up to £30
C30
New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.
Details

Live Betting Odds - Ever Changing, Reflecting the Action

The odds reflect what’s going on, on the field, or the track, meaning at times, they can be quite dynamic. Experienced punters are well aware of the advantages and disadvantages that come with in-play betting. Moreover, with a bit of practice, and some understanding of betting in general, you too can get the upper hand. We will take a look at some general live betting tips and advice which can be easily put to good use. We also like to keep things simple, meaning we will cover some of the basics, but we will also touch upon some more complicated, high-end stuff.

One of the most important aspects of live betting is to know when to make a move. In theory, this doesn't sound that hard, but in practice, it will surely take some time before you get the hang of it. Place a bet too soon, and you might miss out on some great odds. Place a bet too late, and the odds are completely different or you’ve missed out on the bet completely. In simple words, it’s the trick of the trade.

Live Betting on Football - Most Popular at Online Sportsbooks

To some, football is the most important thing in the world, which is why it is also the most popular sport in live betting sections. This should be of no surprise to anyone, but other sports are also present. If you are, for instance, into basketball, you can find NBA live betting odds. In addition, tennis is a huge sport at online sportsbooks when it comes to in-play bets.

Regardless of the level of the game, of how important the match is, most football competitions can be found at well-established bookmakers, like the ones we listed above.

Live Horse Racing - What's Special About it?

Horse racing is, as we know, a huge sports betting event across the world, and particularly in the UK. It’s not just pre-race or ante-post bets that you can make these days though. Live betting is also available at the best online betting sites for horse racing, giving you a chance to take stock during the race and make a selection.

Live horse racing betting isn’t necessarily for the beginner or for the faint hearted though. You’ve got to remember that live racing betting consists of an event that is over relatively quickly when compared to a tennis match or a football match. The speed of a horse race means the odds are likely to change quickly, whilst the unpredictable nature of a horse race means the odds can be erratic – drifting one moment and shortening the next.

Therefore, you may be a bit smarter with horse racing when it comes to live betting. If, for example, you knew a horse has issues going into the stalls, then you’d maybe wait to make sure it’s jumped out OK. Likewise, you may wait for the first jump to make sure that your horse is jumping well. All-in-all though, horse racing live betting is another exciting angle to take; just do your research first if you decide to get involved.

Using a Betting Exchange to Trade Horses In-Running

So, when we say betting exchange, we realistically mean Betfair as it’s always been the best place for laying and backing bets. Remembering that all broadcasts and live streams have delays on them compared to live events, you can use Betfair to back or lay a horse depending on whether it looks good in-running, based on your research of the horse.

Is the horse normally a front-runner, but is struggling in mid-division, maybe think about laying it. Is the massive odds-on favourite labouring a bit and not travelling well? Laying it could be the best play.

The true best way to trade horses in-running is to be on the course and see it live, whilst using your betting exchange. This way, you have the most current and fastest information available.

In-Play Betting Tips

When we say in-play betting tips, we refer to advice related to live betting that will hopefully give you a better idea what punters do and how they are taking advantage of live odds. Live betting tips such as predictions are impossible to do because the live odds are dynamic, and by the time you find any predictions, the odds are changed to reflect the score and the events taking place at the moment.

Place a Pre-match Bet First

Betting in-play goes hand in hand with pre-match bets. It’s a good idea to place a bet before the start of the match, and then follow the game to place another live bet, but with more recent information. For example, say you’ve placed a pre-match bet on the home team to win. However, the away team, although a favourite, has scored a goal. What you can do now is double down and take advantage of the higher live odds, and bet on the home team again, or reduce the risk by betting on draw.

Same goes for line bets. Betting on goals, corners, shots on goal, you can do the same with all of them. The best part is, these lines are not the best and are usually flawed. If you've done your research before the start of the match, you have the upper hand. It's not like that research is not relevant; it still holds water!

Follow the Game/Match – Get all the Info You Can Get

If you've placed a hefty pre-match bet, and you want to take advantage of the live odds as well, it's a good idea to follow/watch the game. The devil is in the details, and a small tactical change can make a difference. Moreover, injuries can also be vital, especially when it comes to key players.

Finding a live streaming service is easier said than done if you don't have the TV channels, which is why we recommend finding one before the match starts. You will appreciate the match more, and you will also get the best and most relevant information! Don't fall for random "live stream" websites with a shady interface and dozens of pop-ups. Some bookies might be offering a live stream for more attractive events, but not all of them.

Following the game live, gives you the ultimate information you need to make a bet and can give you an angle on what to bet on. The bookies aren’t always as clever as they seem. For example, if there's a strong pre-match favourite, then the betting site will still make them favourites once the match starts and the betting goes 'in-play'. If, though, the lesser team gets off to a good start or actually looks much better, this probably won't be reflected in the odds straight away so it could be considered a great value bet. 

Get Familiar with the Sportsbook Interface

It may sound odd, but many bettors join a new betting site, without getting familiar with the interface. This is perfectly OK if you’re into pre-match sports betting, but when it comes to placing an in-play bet, you have a few seconds only to take advantage of the favourable odds. A moment later, you might've missed that one chance, one opportunity.

This is why we recommend having a good look around, especially the Live Betting section. Moreover, get to know the in-play bets you can place. Betting markets can vary from one bookie to another. Some online bookmakers do not have the capacity to offer a wide array of live betting markets. Be prepared!

Poor Lines are Your Cue

The odds are not the only thing changing in the in-play betting section. Although the markets will not change drastically, the lines will. This is what makes in-play betting so exciting. Also, this kind of markets are tough to predict, because there can be a ton of shots on the goal, resulting in tons of corners, or it can be a ball-passing festival. It can go both ways, and you have the advantage, as long as you don't place the bet.

However, sportsbooks are not that easy to fool, especially the big giants like Ladbrokes, BetVictor, Betfair or bet365. Remember, it’s not “YOU VS. THE ODDS” it’s “YOU VS THE BOOKIE”.

Betway Logo
Betway
5 / 5
Free Bets
up to $30
Sign-up Offer
100% up to ₹2500
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply
Details

Which Online Bookmakers offer Live Streaming?

Luckily, you are not left at the mercy of expensive pay-per-view services to follow the match of your interest. Many industry-leading betting sites offer live streaming, which enables you to place a bet and watch the game. Below, you can find a list of live streaming betting sites UK!

Unibet Logo
Unibet
5 / 5
Sign-up Offer
100% up to £50
18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.
Details
mobile
mobile
Betfair Logo
Betfair
5 / 5
Free Bets
£100
ZBBC01
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
Details
William Hill Logo
William Hill
5 / 5
Free Bets
up to £30
C30
New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C Here.
Details
Betfred Logo
Betfred
4 / 5
Free Bets
up to £30
18+, New UK (and Northern Ireland) customers only | Only your first bet counts as a qualifying bet | A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports markets | Minimum odds of Evens (2.0) | Free bets time limits apply | Free bet stakes not included in returns
Details

It all comes down to personal preference. Most operators get the broadcast from the same provider(s). The criterion we recommend considering is how well the stream is integrated with the sportsbook, and in particular, the live betting section, along with how many live betting markets they offer.

Which Betting Site has the Best In-play odds?

It's almost impossible to get the correct answer, mainly because both live and pre-match odds change. However, it's in the case of pre-match odds because we can get a snapshot of the odds, whereas, with live betting, this is impossible. It can be done, but the results will not be reliable.

Instead, we recommend joining reputable online sportsbooks, with a wide array of live betting markets. Our suggested betting sites above cover off all the criteria of being great sportsbooks with solid products, decent bonuses and promotions, good mobile experiences and a strong in-play platform. And this is key – go with a basic bookie, and you'll get a basic product.

Can I Cash Out or Use Partial Cash Out with Live Bets?

Yes, but you better check with your online bookmaker. In practice, cashing out during the match is, in essence, live betting. Check the live betting rule book of your online sportsbooks. Some allow cashing out post-match start, whereas others do not give this privilege. A lot of the time, this will change from market to market, and from sport to sport. Just check the rules before you bet, and you'll be in good shape.