Unibet Review

by sportsbetting24.com™
Customers from USA cannot join this betting site
Last Update

Here is a list of betting sites that accept customers from USA

It’s rare to see a bookie which specifically bases its entire operations and the betting products around the user experience. This Unibet review outlines the bookmaker’s good and bad points, including their free bet promotions, impressive customer service and the fact they put the player at the heart of everything they do, making them a solid option as an online bookmaker. The interface and the promos are tailor made for punters who are new to online betting, and the Unibet welcome offer is great for new and experienced punters alike. If you’ve just recently joined the online betting community, it’s Unibet you should join!

Unibet Sign-Up Offer - Sports Starter Pack

It’s easy to understand why so many people flock to Unibet for a bet as they currently offer three terrific Unibet sign up offers; one for the Sportsbook and two for their casino. Head to the special offers tab on their site to find out more on the casino offers.

The Unibet new customer offer for the Sportsbook is a £40 money back special if your first sports bet loses plus you get a £10 Casino Bonus. This offer is only available to Unibet UK users, but although there aren’t too many restrictions on this bonus, there are some key terms that you need to be aware of. Remember, this is not a deposit bonus, it’s based on your very first bet after adding money to your account.

Unibet Bonus Bonus
Unibet Welcome Bonus RoW up to €25
Sign-up Offer UK Money Back as a Bonus up to £40 if your first Racing bet loses+ £10 Casino Bonus
18+ begambleaware.org. New customer only. Min deposit £10. Money back as bonus if first racing bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the racing bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's

To really benefit from the Unibet welcome offer and withdraw your refunded stake after your very first bet loses, you must wager it three times. For example, if you bet £10, you’ll get £10 refunded to you which you must then spend three times, so £30 in total. Hopefully that makes sense.

Only single bets at odds of 2/5 (1.40) or higher will count towards the Unibet welcome offer, and you have 30 days to fulfil the terms, which means multiples are not allowed. If you don’t complete the wagering in time, the bonus money and any winnings you’ve made with the refunded stake will be lost so make sure you get that bonus tied up within the timeframe. And remember, this offer is exclusive to Unibet UK customers! That’s all you need to know about this Unibet free bet offer; get involved!

Using the Unibet Welcome Bonus Money Back Offer

The UK Money Back Offer is used in the following manner:

  • Place a sports bet of a minimum of £1 with odds 2/5 (1.40) or greater
  • If your first bet is a multiple bet, each leg must be of odds 2/5 (1.40) or greater
  • If your bet loses, your stake will be refunded to you up to £40
  • If your bet wins, you will receive your winnings and your stake, and will have completed the bonus.

The Risk-Free Bet Welcome Offer for the Rest of the World is used in the following manner:

  • Place a sports bet with odds 2/5 (1.40) or greater of a minimum of €1
  • If your Risk Free Bet is a multiple bet, each leg of the bet must be of odds 2/5 (1.40) or greater
  • If your bet loses, you will be refunded your stake up to a maximum of €25
  • If your Risk Free Bet wins, your bonus has been completed

Wagering your Bonus Money:

UK Welcome Bonus Withdrawal Requirements:

  • Bet your bonus funds value 3x
  • g. if you received £40 in bonus funds, bet £120 (i.e. £40 x 3)
  • Only bets of odds 2/5 (1.40) and above will count towards this
  • Cashed out bets do not count towards the wagering requirement
  • Only settled bets count towards the wagering requirement

Wagering Requirements for RoW Risk-Free Bet:

  • Your bonus funds value must be bet x5
  • E.g. If you received €10 in bonus funds, bet €50 (i.e €10 x 5)
  • Only bets of odds 1.4 of above count towards your wagering requirements
  • Only bets settled within the bonus validity period count towards redeeming your bonus funds

Promotions & Offer for Existing Customers

There are plenty of perks as a Unibet customer from access to Unibet TV and 40,000 live-streamed events to industry-leading in-play markets, but their Sportsbook also have nine promotions currently available to existing customers. The Unibet new customer offer isn’t the only way to get decent bang for your buck at this online betting site.

Unibet offers and promotions are always changing, so be sure to check on the Unibet website as to what is currently on offer. At time of writing, there are promotions running in Tennis, Horse Racing and Football.

Let’s run through the best of them for you.

Unibet Promotions – ITV Money Back Special

As well as being best odds guaranteed on UK and Irish Horse Racing, Unibet offers an ITV Money Back Special. The key terms? You must place a single bet of £20 or more, excluding each way or place markets, on any live ITV race listed and if your horse comes second, Unibet will refund your stake in £20 cash within 24 hours. Please bear in mind that £20 is the limit, so even if you bet £50 on the horse, you will still only get £20 back. It’s also worth noting that if you bet on two horses in the same race, they’ll use your first bet for this specific offer so be careful.

Unibet Promotions – World Cup Free Bets

You’ll need to use your Unibet login to opt-in to enjoy a World Cup free bet promotion. Place an outright winner bet of £10 or more on the World Cup and receive a free bet every time the team you backed wins a match in the tournament (this also includes extra time and penalties). They’ve added two tiers of free bets, so you’ll get a £2 free bet every time your team wins if they’re in tier one, but you’ll enjoy a £5 free bet if the team you backed are in tier two. Check the special offers page for a list of who’s in what tier, but, essentially, all the best teams are in tier one.

Unibet Promotions - Is there a Free Bet club?

Yes, there is! Unlike your standard free bet clubs with some other bookmakers, this is an in-play free bet club. Once again, you must use your Unibet login to opt-in to take part, but it’s available to enjoy on in-play Football, Cricket, Tennis, Darts and NBA Basketball.

Unibet Free Bet Terms

All you need to do is place five or more in-play bets of at least £10 with minimum odds of Evens (2.00) between Monday and Sunday. Unibet will then credit you with your in-play free bet every Monday by 16:00. Any free bets credited will expire seven days after being issued, so be sure not to let them lapse. And that’s all the Unibet free bet terms to think about before placing your bets.

Can I Trust Unibet? A Great Reputation Throughout Europe

Trust is so important, especially in a world of regulation, compliance and GDPR. Unibet are a company that play by the rules to such an extent that they’ve been awarded licenses from the most demanding regulatory authorities, including the UK Gambling Commission as well as the Government of Gibraltar and the Gibraltar Gambling Commissioner. They also hold licenses in France, Belgium, Denmark and Italy.

It’s fair to say that they’re not one of the biggest players in the UK market when you compare them to the likes of Paddy Power, Sky Bet and Bet365, but they’re continually growing into a force to be reckoned with in the betting industry.

Unibet were founded in 1997 by Swede Anders Strom, launching their first online website in 1999, followed by a live betting service in 2003 and introducing a mobile site a year later. Unibet has over 650 employees who cater for around 11 million (mostly) happy customers in over 100 countries. Only when you see these numbers in black and white do you start to realise just how big Unibet are; they’re a well-respected brand. Most Unibet reviews sound the same, especially when we talk about the security aspects. They rely on good reputation, which they've cultivated over the years. this allows them to enter markets that are hard to penetrate from a legal perspective, like Sweden and the US for instance.

Their reputation in the UK is quite strong and they’re certainly popular amongst the Aston Villa fans; they are currently the principal parent of the club and their official shirt partner.

Other reputable sponsorships and partnerships include being the sponsors of Warwickshire CCC, the official betting partner of the Investec Derby horse racing festival and collaborating with Darts’ PDC by sponsoring numerous events.

What Responsible Gambling Measures do Unibet Have?

Loads. Casual gambling can turn into problem gambling, but Unibet fully understand the potential risks involved and they do their utmost to make punters aware of the risks whilst also offering them help along the way.

They’re a proud member of the European Gaming & Betting Association (EGBA) and the Remote Gambling Association. They also work alongside numerous charities and associations who provide help and support, including BeGambleAware, GamCare, Gambling Therapy, the Gordon House Association, Gamblers Anonymous, CNWL National Problem Gambling and Cygnet Health Care.

What about self-imposed limits?

It’s quite refreshing to say that these are easy to set up. Within the ‘My Account’ section, simply go to ‘Deposit Limit’ and you can set your limits there.

Deposit Money Quickly and Securely

As of 14th April 2020, players from the UK are no longer allowed to make credit card transactions at online betting sites

Like many bookmakers nowadays, there are strict Know Your Customer (KYC) guidelines to follow and Unibet are no different. They’ll always look to send money back to the method you deposited from and you will need to verify your account before you can successfully withdraw your winnings for the first time. This is standard procedure to prevent fraud and money laundering so don’t think you’re getting singled out when you must provide Photo ID and proof of address.

There are plenty of deposit and withdrawal methods available; they offer the usual Visa and Mastercard options as well as Paysafecard, PayPal, Skrill, Neteller and bank transfer. There are no fees involved for any of these whatsoever, but there are minimum and maximum limits:

Unibet Deposit Limits

  • Debit Card – Min £5 Max £10,000
  • Paysafecard - Min £5 Max £800
  • PayPal - Min £10 Max £10,000
  • Skrill - Min £10 Max £10,000
  • Neteller - Min £10 Max £10,000
  • Bank Transfer – No minimum or maximum

Unibet Withdrawal Times & Limits

Payment Method Withdrawal Times Withdrawal Limit (€/£)
Debit Cards 3-5 Days €/£15 - €/£50,000
PayPal 12 Hours €/£15 - €/£13,000
Skrill 12 Hours €/£15 - €/£13,000
NETELLER 12 Hours €/£15 - €/£13,000
Bank Transfer 3-7 Days €/£15
Trustly 3-5 Days €/£10 - €/£100,000
* Credit Card transactions not available in the UK

Although pay-outs are pretty instant thanks to them being such a well-established bookie. Unibet withdrawal can, however, sometimes take a few days. Typically, you’ll receive an eWallet withdrawal within 12 hours, whereas a bank transfer can take 1-3 business days and a debit card can take anywhere from 3-5 business days. Please note that a withdrawal cannot be made unless you are trying to take out at least £10.

If you win big with Unibet, they’ll ask for further documents to verify your identity as these extra measures are required by law, so again, don’t take it personally if asked, it’s the same for any big winner.

Deposit Options

  • ApplePay ApplePay
  • Bank Transfer Bank Transfer
  • Citadel Citadel
  • Echeck Echeck
  • ecoPayz ecoPayz
  • Instant Bank Instant Bank
  • Interac Interac
  • Maestro Maestro
  • MasterCard MasterCard
  • Neteller Neteller
  • PayNearMe PayNearMe
  • Paypal Paypal
  • Paysafecard Paysafecard
  • Poli Poli
  • PostePay PostePay
  • Skrill Skrill
  • Switch Switch
  • Trustly Trustly
  • Ukash Ukash
  • Visa Visa
  • Visa Electron Visa Electron
  • Webmoney Webmoney

Withdrawal Options

  • Bank Transfer Bank Transfer
  • ecoPayz ecoPayz
  • Interac Interac
  • Maestro Maestro
  • MasterCard MasterCard
  • Neteller Neteller
  • Paypal Paypal
  • Paysafecard Paysafecard
  • PostePay PostePay
  • Skrill Skrill
  • Trustly Trustly
  • Visa Visa
  • Webmoney Webmoney

Accepted currencies

  • BGN - лв.
  • BRL - R$
  • CAN - $
  • CHF - CHF
  • CZK - Kč
  • DKK - kr
  • EUR - €
  • GBP - £
  • HRK - kn
  • HUF - Ft
  • INR - ₹
  • NOK - kr
  • PLN - zł
  • RON - lei
  • SEK - kr
  • USD - $

Unibet Sports Betting – Sports, Market and Product Features to Enhance Your Game

Although their main focus is not in the UK, Unibet do not hold back when it comes to promotions and their pre-game and live in-play coverage is second to none for Unibet UK customers. There are 34 sports to get stuck in to from football and horse racing to chess and surfing; impressive eh?

Unibet racing, in particular, is a very welcome addition to the site. Racing is a little different to most other sports, when it comes to betting, and Unibet Racing is a section of the sportsbook’s site dedicated specifically to betting on racing. You know a bookie takes user experience seriously when they try and corner all the niches like Unibet has.

Unibet Cash Out

The Unibet Cash Out feature is available, but it’s not as advanced as some other bookmakers in that it’s not available on too many markets. There’s also no option to take a partial cash out either, like there is with some of the big players in the industry. But don’t be surprised to see Unibet cash out functionality available in many more markets in the future as they continue to improve and grow the Unibet UK brand.

One feature they do not offer which may put a damper on things is Request A Bet. We know, we can’t believe it either, but that’s not to say they won’t put the odd request up, however, don’t be too disheartened if it’s not added. You could always try hitting up the official Unibet Twitter account and making a public request.

Unibet Community – A Forum AND a Unibet blog!

They have a forum! It’s called the Unibet Community and you can sign up in seconds with your Unibet credentials. Talk about absolutely anything from sharing top tips to sharing what you had for dinner last night, fill your boots! Keep it clean though, bad language will get you banned.

When there are big events on like the World Cup or Wimbledon, they’ll put quick links into their own little section in the top left to make it easy for users to navigate, but they also have a search function to make it even easier! Yes, you heard right, you can search for whatever team, player or league you like and place a bet effortlessly.

The Unibet blog is a great place to find betting tips, match predictions, and sports news in general. Not to mention, every Unibet bonus is announced on their blog, so the Unibet blog a handy tool for regular bettors who want to keep on top of sports news and upcoming Unibet bonus offers.

Unibet Sportsbook – SO Many Betting Markets!

When it comes to markets, Unibet have got you covered. There are so many available you’ll find it difficult to pick out the ones they don’t offer. As an example, they’ve got over 500 pre-game markets available for a World Cup match!

If you’re looking for a little bit extra, Unibet offer a hell of a lot more than just Unibet sports betting! Casino, Live Casino, Bingo, Lottery Betting, Poker; they have the lot, so why go anywhere else?

Make sure you check out their Poker section by the way, if that’s of interest, it’s one of the best poker sites around.

Bet on Sports

  • American Football
  • Australian Rules Football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • esports
  • F1
  • Football
  • Futsal
  • Golf
  • Handball
  • Hockey
  • Horse Racing
  • MMA
  • Motorcycling
  • Olympic Games
  • Rugby
  • skiing
  • Snooker
  • Tennis
  • Volleyball

Betting tax

  • no betting tax

Casino games

  • Baccarat
  • Blackjack
  • Craps
  • Keno
  • Live Dealer Baccarat
  • Live Dealer Blackjack
  • Live Dealer Roulette
  • Progressive Slots
  • Roulette
  • Scratch Cards
  • Slots
  • Table Games
  • Video Poker

Unibet Streaming - Live Sports and Betting from Your Mobile

You’re not doing it right if you don’t offer a fast, secure and user-friendly mobile app. Unibet are one of those bookmakers who offer just that to give their customers the best experience possible via Unibet mobile. The Unibet app is slightly different to the mobile site, but it comes down to personal preference as to how you want to navigate as there’s not much difference. Whether you’re using Unibet Mobile or a Unibet app, you still have access to their full array of features.

Interestingly, there’s a separate Unibet app for sports, casino and poker. All the Unibet apps are available via the Apple and Google Play stores on iOS and Android devices. If you own a Windows phone, sorry, you’ll need to use the mobile site.

As with any other smartphone apps, the Unibet download is quick and easy. All you need to do is head to the App Store or Google Play Store, search for “Unibet”, and choose your Unibet download. You’ll be logged-in and betting in minutes.

Live Betting – 40,000 reasons to bet on in-play at Unibet

Unibet pride themselves on their in-play offering with over 40,000 live-streamed events throughout the year as well as industry-leading in-play markets. Bet ball-by-ball, run-by-run, point-by-point in several sports.

They also offer Unibet TV – a live streaming service on the site and via the mobile app that’s completely free for all registered customers. All you need to do is be logged in and either have some money in your account or a bet on the event you’re trying to watch, and Unibet streaming is yours to enjoy.

If live video isn’t available for your event of choice, then they’ll have standard data options available on the site to keep you abreast of what’s going on and they've even thrown in colourful and animated graphics to keep you entertained as the stats tick over. Whether you’re watching the game in a big TV at the pub, or on your phone in bed, Unibet live betting is something not to be missed!

Loyalty Can Earn You Unibet VIP Status

Becoming an exclusive member of their VIP program is simple for via Sportsbook, Casino and Poker, albeit a little secretive. Continue to spend a lot of money with them on a regular basis and expect to receive a phone call from a member of the VIP team.

Many unibet reviews do not talk about the VIP program, and there's a very good reason for that. The VIP programs are mostly kept secret. It’s not clear exactly what you’ll receive as a Unibet VIP, but expect free bets, race day tickets, trips to Premier League matches and 24/7 support from a dedicated account manager. There’s bound to be many more perks that we’re not aware of, so it’s well worth getting on board.

Unibet Customer Service – Open 24/7

Unibet are one of the leaders in the industry when it comes to customer support, with 24/7 care via Live Chat, email and phone.

Most customers prefer to solve issues via Unibet Live Chat, so it’s good to know that the Unibet live chat function is easy to find on their help page (help > contact us > live chat). There’s normally a small queue, but you never wait too long until you're connected to someone who can assist you.

If you prefer email or phone, you can get in touch with them using the Unibet contact details below:

  • Freephone number - 0800 329 393
  • International (operator charges apply) - 0207 257 8701
  • Unibet email: [email protected]

A Well Respected European Betting Site

Unibet are bigger in other countries across Europe, especially Scandinavia, but they’re constantly improving their UK offering so you can rest assured that they’ll look after you with excellent promotions and marketing campaigns.

Unibet’s site is available to view in an incredible 18 different languages and with the ability to deposit in several currencies including Sterling, Euro or Dollar, there are plenty of options for you at Unibet. Please bear in mind, however, that you cannot change your account currency once you’ve set it up initially during registration, so make sure you get it right first time.

Available Languages

  • Danish
  • English
  • Estonian
  • Finnish
  • French
  • German
  • Greek
  • Hungarian
  • Italian
  • Norweigan
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Spanish
  • Swedish

Main Countries

Excluded countries

  • Afganistan
  • Aland Islands
  • Albania
  • Algeria
  • American Samoa
  • Angola
  • Antarctica
  • Austria
  • Bahamas
  • Barbados
  • Bonaire, Saint Eustatius and Saba
  • Botswana
  • Bouvet Island
  • Brazil
  • Bulgaria
  • Burundi
  • Cambodia
  • Chad
  • China
  • Columbia
  • Congo
  • Congo, The Democratic Republic of the
  • Costa rica
  • Czech republic
  • Ecuador
  • Egypt
  • Equatorial Guinea
  • Eritrea
  • Faroe Islands
  • French Guiana
  • French Polynesia
  • French Southern Territories
  • Ghana
  • Greece
  • Greenland
  • Guadeloupe
  • Guam
  • Guinea-Bissau
  • Haiti
  • Hong kong
  • India
  • Iran
  • Iraq
  • Jamaica
  • Jordan
  • Kuwait
  • Lao People's Democratic Republic
  • Libyan Arab Jamahiriya
  • Macao
  • Macedonia
  • Martinique
  • Mayotte
  • Mexico
  • Mongolia
  • Myanmar
  • Netherland Antilles
  • Netherlands
  • New Caledonia
  • Nicaragua
  • North korea
  • Northern Mariana Islands
  • Pakistan
  • Panama
  • Philippines
  • Puerto Rico
  • Reunion
  • Russia
  • Saint Bartelemey
  • Saint Martin
  • Samoa
  • Saudi Arabia
  • Singapore
  • Sint Maarten
  • Slovakia
  • Somalia
  • South Sudan
  • Spain
  • Sudan
  • Switzerland
  • Syrian arab republic
  • Trinidad and Tobago
  • Turkey
  • Turkmenistan
  • Uganda
  • Ukraine
  • United States Minor Outlying Islands
  • USA - Alabama
  • USA - Alaska
  • USA - Arizona
  • USA - Arkansas
  • USA - California
  • USA - Colorado
  • USA - Connecticut
  • USA - Delaware
  • USA - District of Columbia
  • USA - Florida
  • USA - Georgia
  • USA - Hawaii
  • USA - Idaho
  • USA - Illinois
  • USA - Indiana
  • USA - Iowa
  • USA - Kansas
  • USA - Kentucky
  • USA - Louisiana
  • USA - Maine
  • USA - Maryland
  • USA - Massachusetts
  • USA - Michigan
  • USA - Minnesota
  • USA - Mississippi
  • USA - Missouri
  • USA - Montana
  • USA - Nebraska
  • USA - Nevada
  • USA - New Hampshire
  • USA - New Mexico
  • USA - New York
  • USA - North Carolina
  • USA - North Dakota
  • USA - Ohio
  • USA - Oklahoma
  • USA - Oregon
  • USA - Rhode Island
  • USA - South Carolina
  • USA - South Dakota
  • USA - Tennessee
  • USA - Texas
  • USA - Utah
  • USA - Vermont
  • USA - Virginia
  • USA - Washington
  • USA - West Virginia
  • USA - Wisconsin
  • USA - Wyoming
  • Uzbekistan
  • Vanuatu
  • Venezuela
  • Virgin Islands, U.S.
  • Wallis and Futuna
  • Yemen
  • Zimbabwe

Register with Unibet for a top-notch sports betting experience!

This Unibet review has weighed up the good, the bad and the ugly in terms of product features, promotions and customer service, and let’s face it, there’s nothing really bad or ugly about Unibet. A Unibet sign up is something we can’t see anyone regretting.

It doesn’t matter if you love to bet online or via the mobile app, with £30 money back on your first bet available to new customers and an incredible amount of betting markets to choose from across 34 different sports, we’re sure you’ll love going back to Unibet again and again. And again.

18+, New Customers Only, Gamble Responsibly - www.begambleaware.org

All bonuses are subject to Unibet’s Terms & Conditions.


  • Perfect for Novice Punters
  • PayPal Accepted
  • Frequent Bonus Offers, Regardless of the Customer's Status
  • Live Betting, Mobile Betting (Android & iOS)
  • Outstanding User Interface


  • There can be a queue for Unibet live chat support.


Is the Unibet in-play offer any good?

Yes, it is. The sheer breadth of betting markets is overwhelming. The odds are not the only thing that changes. As the games progress, some new markets may appear. This dynamic live betting offer is just what any avid punter who's into live betting is looking for.

I noticed there’s more than one Unibet Sportsbook. Does it matter where I bet?

Yes, it does. And to be straight, it's different sites, the sportsbook is the same, meaning the odds are the same. Usually, the IP recognition system will redirect you to the correct site which matches your location. Nevertheless, double checking won't do you any harm.

Is the Unibet welcome bonus a free bet?

Kind of. You need to deposit, and place a bet to become eligible for the "money back" offer. However, we can't classify it as a free bet per se.

What’s the Unibet promo code?

Punters don’t need to worry about any special codes or passwords with this bookie. The Unibet promo code doesn’t exist because the Unibet welcome bonus, and all their promotions, are designed to be as user-friendly as possible. All you need to do is check the Unibet promotions page every now and again and make sure you’ve opted in to the offers you want with your Unibet login.

Who owns Unibet?

Unibet is part of the Kindred Group, who also own brands like 32Red, Maria Casino, and more. Unibet’s headquarters are in Malta, and Unibet Malta is home to hundreds of employees, though they also have offices in Gibraltar, London, and elsewhere.

Summary Table

Unibet Review Overview
Evaluation: 5.0
Number of Bonuses: 3
Number of Withdrawal Options: 14
Number of Deposit Options: 23
Number of Currencies: 16
Number of Languages: 16
Number of Sports: 25
Number of Casino Games: 13
Mobile Betting: Yes
Live Betting: Yes
Number of Excluded Countries: 142
Number of Licences: 3

Licensed by:

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