bet365 Review

5 / 5 by™
Customers from USA are not allowed in this sportsbook

Here is a list of betting sites that do accept customers from USA

18+, New UK (and Northern Ireland) customers only | Only your first bet counts as a qualifying bet | A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports markets | Minimum odds of Evens (2.0) | Free bets time limits apply | Free bet stakes not included in returns
18+, New UK (mainland) customers only | You must Opt-in | You must deposit and make a first 'win' bet of £10 within 14 days of account opening | min odds 4/5 (1.8) | Payment method exclusions apply | Free bets expire after 30 days | Free bet stake not included in any returns
Bonus Code
+ Info
You must sign-up with Promo Code - ZSK200 | You must deposit £10 via debit/credit card or Paypal only | Other E-Wallet deposits will not count for this promotion | You must place a £10 single bet on any sportsbook market to qualify | Qualifying bets must be placed at odds of 1/5 (1.2) | Only bets placed and settled within the first 30 days of account opening qualify | Cashed Out and Voided bets do not qualify | Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15) | Free bets are valid for 30 days.
18+ Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.

bet365 – One of the Best UK Bookmaker Experiences

bet365 are one of the best bookmakers we’ve reviewed and offer so much to punters across the UK. This bet365 review has been written from the viewpoint of, and are the personal opinions of, two different reviewers - an existing customer with years of experience betting with them who will tell you all about the product and how they treat existing customers, and a new customer who will tell you all about the sign-up process they experienced. Keep reading to find out what they think of this top online sportsbook.


bet365 - An Easy Sign-up Process and the Best New Customer Welcome Offer I’ve Received

When I signed-up to join bet365’s sportsbook, I’d heard from a lot of people that it was a straight-forward and easy to understand process and that depending on their current marketing campaigns, that there may be a welcome offer for new customers.

I’m pleased to say that those people were correct and my experience of signing-up as a UK customer to this bookie was a great one as they made it really easy in comparison to other bookmakers out there. It was a simple one-page sign-up, so whilst they needed all the usual information from me - email, username, address etc, having it all on one page made it seem quick and simple.

Once I was registered with them I was instantly asked if I’d like to deposit, although you can skip that part, and it was at this point that a bet365 new customer welcome offer was presented to me.

The offer I was presented was to ‘get up to £100 in bet credits’ which, even without reading the terms and conditions comes across as an extremely generous offer. Interestingly compared to other online bookies, bet365 avoid the words ‘free bet’ with this promotion as they seemingly take their responsible gaming and bonus transparency really seriously which is an excellent thing if you’re a new betting customer like me.

The terms and conditions that I was given on this promotion were incredibly fair too - firstly I had to claim the offer within 30 days. I then needed to make a qualifying deposit of £5 or more in order to qualify for a 100% matched amount in bet credits, up to a maximum of £100.

I was informed by their promotional text that my qualifying deposit is my largest deposit (capped at £100) made in the 7 days prior to you claiming the offer and that deposits made using NETeller, Skrill or Skrill 1-Tap would not count as your qualifying deposit. Thankfully I was using my debit card anyway and it's great that bet365 accept Paypal which I've since gone on to use. 

The next step was for me to release the bet credits by making qualifying bets of a total value of the qualifying deposit and these bets needed to settle within the first 30 days from opening my account. These bets had to be at odds of 1/5 (1.2) or more and in markets/fixture combinations that only have 2 or 3 outcomes - such as a win-draw-win market

Interestingly I would have lost my bet credits if I had not made qualifying bets to the total (or greater than the total) of my initial qualifying deposit. Once my credits were released though, I got to use them but was reminded that any returns from bet credits would not have the bet credit included, it would only be any winnings from bet credits that would go into my withdrawable balance.

Overall, in my personal opinion, when you compare these terms to those of other bookmakers, I think they’re very favourable, especially if you’re looking to deposit a decent amount from the beginning - it really seems that they want to look after you from the start; that’s how I felt anyway! 

Here’s a summary of the key terms and conditions that I experienced when claiming bet365’s Open Account offer, explained by bet365 themselves:

"New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Significant Terms and Conditions

• Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
• To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at €100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
• Deposits made using NETeller, Skrill or Skrill 1-Tap will not count as your qualifying deposit.
• Bets placed must meet certain conditions to count towards the release of your Bet Credits:
• Must contain at least one selection at odds of 1/5 (1.20) or greater.
• In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
• Where a stake has been partially Cashed Out, only the remaining active stake will count.
• Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
• Fully Cashed Out, Instant Games, Gaming, void bets or bets placed via our Telephone Betting service will not count.

• Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
• Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

*or currency equivalent

T&Cs, time limits and exclusions apply."

Signup Bonuses

+ Info
Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
+ Info
Up to €50 in Bet Credits for new customers at bet365. Min deposit €5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
+ Info
Up to $30 in Bet Credits for new customers at bet365. Min deposit $5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

What are bet365 like with Existing Customers?

Talking as a UK-based bet365 customer of over 10 years now, I’ve really seen the company grow and change over the years - and I’ve been offered my fair share of bonus credits and bet365 promotions during that time too.

I’m going to talk about a few of my favourite promotions over the last year and they’re ones that have occurred regularly although the easiest way to check out the promos is by visiting the site or app and heading to the Promotions tab - that way you’ll see the latest ones available to you. Of course it goes without saying that all of these promotions are 18+ and that full T&Cs applied.

If you like horse racing then one of my favourite offers has been their Grand National offer - I’d say it’s the best Grand National offer I’ve received ever - where they gave you half your stake back if you made an each way bet on the race - up to a total return of £125. SO if you backed a horse £10 each way, you’d get £10 back instantly. And I really mean instantly - I’m always amazed how well they do things by automating their products.

A great football promotion I’ve been lucky enough to receive has been one that focuses on in-play markets. They pick a big game and if you have a pre-match bet on game then they will match that bet in Bet Credits to be used when the game goes in-play. On occasion this has been up to £50 in Bet Credits which is a really generous offer.

In fact and of course this is just my personal experience but I’ve received a number of deposit bonuses over the years, just for being a loyal customer. Often I’ve been given a bonus code in which to apply in order to take the bonus but it’s always really easy to implement - exactly what you expect from one of the best UK online bookmakers.

What are the Current Promotions?

When I look at the Promotions tab in my account I currently see 10 different options which is a very healthy level. One of them and one that is really popular amongst my friends is their ‘Bore Draw Money Back’ promo. But why listen to me when bet365 can explain it better:

"Place a pre-match bet on ANY of bet365’s Correct Score, Half-Time/Full-Time or Scorecast markets for ANY Soccer match, and if the game finishes 0-0, your stake will be refunded if your bet loses.

This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, and the match finishes 0-0, only the remaining active stake will be refunded. If a qualifying bet is edited using the Edit Bet feature prior to kick-off and the match finishes 0-0, only the new stake will be refunded. Where a bet has been edited to include or amend a selection for an event that is In-Play, the offer will no longer apply.

Bets placed from you Withdrawable Balance will be refunded to your Withdrawable Balance and bets placed with Bet Credits will be refunded as Bet Credits.

T&Cs apply. Only available to new and eligible customers."

Overall my experience of bet365 tells me that they really look after their customers and really understand me as a punter.

bet365 are Responsible and Keep my Account Safe and Secure

A lot has changed in the 10 years that I’ve had a bet365 account - in particular around responsible gambling and site security and online sportsbooks have found it touch to adapt to this approach in my opinion but bet365 are not one of them.

I receive regular emails promoting their responsible gambling measures and whenever I join a new bookmaker I always check this section of their site out as it’s important to me to know that they’re looking out for you as much as they can.

During my experience with them, I’ve been offered the chance to set deposit limits on a daily, weekly or monthly basis - a measure that’s really great if you just want to bet casually and responsibly.

In the 10 years I’ve had an account, I’ve never once had a problem with bet365 when it comes to banking issues either - I’ve always considered my money safe with them and have not had to question them otherwise.

Now that they are such a massive online bookmaker, they transcend the betting world and are often in the mainstream news pages - in particular the business sections - and the more you read about them, the more you realise that they try their hardest to ensure they’re meeting all regulatory requirements within the UK, where I bet from.

Using bet365 on your mobile

I’ve only used this sportsbook on occasion using the mobile website and it’s always worked as expected - essentially the exact same experience as on desktop.

I’ve also only used the iOS app and again it’s really simple to use - from the pin-code bet365 app login, to navigating the mobile app, everything works well - much like the desktop experience you can tell that they’ve invested heavily here.

I really enjoy the in-play experience on mobile - with their live match/event visualisations and data points providing just enough info to help me make my sports bets.

bet365’s Live Betting Experience is my Favourite

So if bet365 do things right as a bookmaker, then they really do live betting right. We’ve all seen Ray Winstone’s head bobbing around our TVs in the UK for years now but behind all of that is a really slick live product that offers you plenty of betting value.

They have content scoreboards and visualisations available with data as you bet, so it’s really easy to follow the flow of the game or the event - this is crucial when betting in-play.

Do bet365 have Live Streaming available?

Even better than this though is being able to watch a match or event live and bet365 really excel here as they have Live Streaming available for tons of events. This is NOT a free service though as you must have a funded account or have placed a bet within the previous 24 hours, but this is really fair considering the quality of live sport on offer. In fact, we’ll let bet365 explain even better again how it works:

"To add to the IN-Play excitement, bet365 stream over 140,000 events live to your PC every year - so you can bet as the action unfolds. Highlights include Masters Series Tennis tournaments and matches from some of the top domestic Soccer leagues in the world. To use the Live Streaming service you will need to be logged in and have a funded account to have placed a bet in the last 24 hours. Any fixture/event on our website which has the Play or Video icon next to it is scheduled to be shown via Live Streaming."

So there you go, an all-round great live sports betting product from bet365 has allowed me to bet and watch events as long as I’ve had money in my account - which I am more than prepared to do.

Using Live Chat to Speak with bet365’s Customer Support

Over the course of 10 years, I really haven’t had to talk to the customer support team very often - this is testament to bet365 making everything very simple to understand for me.

On the occasion’s that I have contacted them it’s been mostly through the bet365 Live Chat system where the response has always been really quick and really professional in my experience. I could have chosen from plenty of customer support options like email or phones but their Live Chat is too simple not to chose.

Part of the reason I’ve not needed to use them much is because they actually have a really useful FAQ section where I found the answers to most of my questions. Again - everything works properly and quickly.

Sign-up for One of the Best Online Sports Betting Sites - bet365

Thanks to our two reviewers for such a personal account of their bet365 experience. Hopefully this bet365 review has explained the great benefits of joining one of the best online sports betting sites - great service and excellent products from a company that looks after you as a customer.

18+, Gamble Responsibly -

Please refer to bet365’s full Terms & Conditions.


  • Excellent site that works really well
  • They have always looked after me as an existing customer with regular promotions
  • I find their live streaming service excellent and allows me to bet in-play easily.
  • A massive brand presence with hugely competitive odds


  • Slightly dated site
  • No responsive search


Was it easy to sign up to bet365?
Could you deposit easily?
What's the overall product like?

List of Similar Betting Sites