The Best NFL Online Betting Sites in 2023

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American football is growing in popularity every year in the UK and it is not by accident. The NFL now plays up to four matches a season on British soil and rumours of a possible UK based franchise won’t go away. Betting on American football, particularly on the NFL, is becoming more fashionable too. If you like to have a flutter on the football, then our guide to the best NFL online betting sites UK is well worth a read.

In our guide we will outline the things to look out for when it comes to choosing a sportsbook for your NFL wagers. We will also explain the different types of bets and markets that are available for punters to play on. Our betting experts will hopefully point you in the direction of the best NFL promotions and bonus offers too. So, if you are nuts about the NFL or even if you are a novice, our guide to the best American football online betting sites makes for essential reading.  

Top 7 NFL Betting Sites in the UK

  1. 888sport Logo
    Sign-up Offer
    100% up to $100
    New Customers only • $10 min deposit • The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Wagering must be cleared within 60 days • This offer may not be combined with any other offer • Casino Bonus valid for selected games only • Bonus wins capped at $500, exc. JP wins • To withdraw bonus & related wins, wager 30 x (bonus amount) • Wagering requirements vary by game Full T&C’s apply #ad
  2. LeoVegas Sport Logo
    LeoVegas Sport
    Sign-up Offer
    100% up to £100 Profit Boost
    New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply #ad Full T&Cs Here
  3. bet365 Logo
    Sign-up Offer
    Bet £10 Get £50 in Free Bets
    Open account offer New Customers Only Bet £10 & Get £50 in free bets Sign-up, deposit between £5* and £10* to your account and bet365 will give you five times that value in free bets when you place qualifying bets to the same value and they are settled Free Bets are paid as Bet Credits Min odds/bet and payment method exclusions apply Returns exclude Bet Credits stake Time limits and T&Cs apply. 18+ • #ad *or currency equivalent #ad
  4. BetVictor Logo
    Free Bets
    Bet £/€5 Get £/€30
    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly. #ad
  5. Unibet Logo
    Sign-up Offer
    Money Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus
    18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad
  6. Betfair Logo
    Free Bets
    Get £30 in Free Bets
    Top Feature
    Join Australia's Largest Betting Exchange
    New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly #ad Full T&Cs Here
  7. William Hill Logo
    William Hill
    Free Bets
    Bet £10, Get £30
    New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. #ad

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Best UK NFL Online Betting Sites

When it comes to betting on American football the NFL is by far the most important league. College football is very popular in the USA but in the UK and Ireland the NFL is what matters. So, what are the best UK NFL online betting sites?

Well, here at Sportsbetting24 we think there are a number of qualities that make a good online American football betting site. The range of markets, quality of odds and regularity of promotions are all important factors in our book. Below is a list of some of the best UK NFL online betting sites, including the sign up bonuses they have on offer.

Best NFL Online Betting Sites

Sign Up Bonuses For New Customers

888sport-Competitive NFL Odds.

 Bet £10 to Get £30 in free bets. *

LeoVegas Sport-Brilliant NFL Bonus Specials.

100% Bonus up to £100.*

bet365-Extensive NFL markets.

Visit bet365 for more info.

BetVictor-Competitive NFL Odds.

Bet £10 to Get £60 in free bets. *

Unibet-Full NFL coverage.

Up to £50 cashback offer.*

Betfair Sportsbook-Innovative NFL Promotions

Bet £10 to Get £30 in free bets. *

William Hill-Generous NFL Odds.

Bet £10 to Get £30 in free bets. *

*Terms and Conditions apply, check relevant betting site for full details of sign up offers.

How To Bet On NFL

It can be daunting for NFL novices who are considering starting betting on American Football. Hopefully this NFL betting guide will help you as you will find information on all the most popular American football betting markets. So, if you are confused by terms like ‘cover the spread’ or ‘most rushing yards’, you are in the right place. Check out our resident NFL experts’ guide on how to bet on NFL below.

NFL Spreads/Handicap Betting

When it comes to American football betting you will often hear pundits and experts talking about whether a team will cover the spread. This type of bet is when bookmakers predict how many points a team will win by/lose by in a certain match. You can bet on either team to cover the ‘spread’. To make it easier to understand we will look at the NFL Spread odds for the upcoming game week 1 match between the Patriots and the Texans.

With Ladbrokes you can back the Patriots -6.5 points at 20/23, while the Texans can be backed +6.5 points at odds of 19/20. So, if you were to back the Patriots to win in the spread market, you would need them to win by 7 points or more to collect. If you bet on the Texans, you would need them to lose by 6 points or less. With alternative handicap/spread betting, you can increase or decrease the margin for either team and the odds are adjusted accordingly.

NFL Game Lines/Match Betting

Another very popular American football betting market is NFL Game lines/match betting. This is a very simple match bet when you bet on either team to win with no handicap applied. Most bookmakers will void bets in the unlikely event of a tie. It is important to remember that some bookmakers offer more generous odds than other for NFL line bets, and we will demonstrate that below.

We looked at the line betting odds on offer from a couple of bookmakers for the Game Week 1 clash between the Jaguars and the Giants. For this NFL clash bet365 had an over round (margin) of 103.7%. BetBright, on the other hand had a bigger margin of 107.43%. That is a substantial difference and it illustrates the importance of shopping around to find the best NFL line/match betting odds.

NFL Over/Under and Total Points Betting

Other interesting markets worth looking at are the Over/Under and Total points NFL betting markets. With over under wagers bookies predict how many points will be scored in a match. Punters bet on whether the points total will be over or under the predicted total.

You can also bet on individual teams to score under or over a certain amount of points. Ladbrokes even have odds available on whether there will be an odd or even total number of points. So as you can see, there is no shortage of over/under or total points betting markets to choose from.

NFL In Play Betting

Sometimes it can be very difficult to predict the outcome of an NFL match. If you aren’t sure about who might come out on top it makes sense to sit and wait and wager on the NFL in play markets. Most UK bookies offer live betting for NFL matches and sometimes, excellent value can be found.

If you fancy a team that you know finishes strong and they fall behind early, you can get much better odds in the NFL in play betting markets than you would have got pre match. So, if you fancy yourself as a good reader of NFL matches, then NFL in play betting could be the ideal way for you to gain an edge and beat the bookies!

NFL Outright Super Bowl/Conference/Division Betting

You can also place bets on individual teams in the futures/ante-post markets for the 2023/19 NFL season. The one that every team wants to win is the Super Bowl and we will outline the Super Bowl odds for this season and discuss futures Super Bowl betting in more detail further down this page.

Ante post betting is also popular for outright winners of a Division or Conference, while with bet365 NFL betting you can bet on ‘Season Player Special’ markets. These include most passing yards, most rushing yards and most receiving yards, as well as offering betting on Defensive/Offensive Rookie of the Year award. So, as you can see, there is no shortage of outright futures markets for punters to get stuck into before the season starts later this year.

NFL Player Markets

When you are betting on American football you can also bet on the player markets. The most popular market is probably the first touchdown scorer market and you can place wagers on the first player to score a touchdown in the match or else for his team. You can also place bets on last touchdown scorer as well as any time touchdown scorer.

Some bookies also quote odds for who will achieve the most rushing yards or passing yards in a game. To win a most rushing yards bet you need your selected running back to outperform his opponent in rushing yards gained. For passing yards, you are relying on your selected quarterback throwing the ball for more yards than the opposition. MVP (most valuable player) betting is also popular, especially for the Super Bowl.

NFL Super Bowl Odds 2019

The Vince Lombardi Trophy is awarded to the winners of the Super Bowl each season and the Philadelphia Eagles are the current Champions. They defeated the Patriots in a thrilling showdown last season and plenty fancy them to go close again. Odds are already available for Super Bowl 2019 from the vast majority of UK online betting sites. Below you will find the latest Super Bowl odds 2019 available from bet365.

NFL Super Bowl Odds

Below are the NFL Super Bowl odds for 2019 on offer from bet365 (correct at time of writing July 2023). You can back teams either to win or each way. To get a return on each way bets your selected team must reach the final and each way terms are 1/2 odds. You can also bet on Super Bowl MVP and many bookmakers also have name the finalists betting available.

bet365 Super Bowl 2023/19 Odds

































Best UK NFL Betting Promotions

Given that at the time of writing, we are currently in the off season, UK NFL betting promotions are understandably thin on the ground. However, during the season lots of UK online betting sites run NFL specials. These include promotions like ‘Odds Boost’ offers from Ladbrokes and William Hill and touchdown scorer specials from Betfred.

Coral are well known for offering some excellent money back specials, while Paddy Power often run ‘Acca Insurance’ NFL promotions. There are no current NFL promotions available, but we look at some of the best UK NFL betting promotions from last season in more detail below. It wouldn’t be the biggest surprise if a lot of the same promotions are available again in 2023/19.

Betfred NFL Double Delight Promotion

If you enjoy betting on the first touchdown scorer markets, then Betfred could be the perfect online betting site for you! If your selection scores the first touchdown and then goes on to score another one at any time, Betfred will double your odds. That means double the winnings and double the delight! Check the terms and conditions for full details of this excellent promotion.

William Hill Super Bowl 2019 NFL Odds Boost

William Hill is one of the UK’s best-known betting companies. Their superb Super Bowl 2019 NFL odds boost offer is worth a second look. If you fancy a team to do well this season and you want to back them in the outright Super Bowl market you should do it with William Hill. You can use the William Hill Odds Boost feature to enhance your odds and hopefully increase your winnings!

Paddy Power NFL: Acca Insurance

If you are an acca aficionado then we recommend checking out the excellent Paddy Power Acca Insurance offer. If you place an accumulator bet containing five selections and one leg lets you down, Paddy Power will refund your stake as a free bet. The maximum refund for this offer is £50 and other terms and conditions may apply. Please check the Paddy Power site for full details. 

NFL Betting FAQs

How to get the best NFL betting odds?
If you are considering placing a wager on the outcome of an NFL contest, it is imperative to get the best odds possible. The key to getting the best NFL betting odds is shopping around. Odds can vary massively from bookie to bookie and the more choice you have, the better chance you will get the best odds. We recommend taking a look at our list of the 7 best NFL betting sites for the best value odds out there.
What UK online betting site has the best NFL promotions?
So, what UK Online betting site has the best NFL promotions? Well, lots of bookies run promotions and which one is best will differ from punter to punter, depending on wagering habits. For example, if Accas are your thing, then Paddy Power’s Acca insurance specials might appeal. If you love punting on first touchdown scorers, then Betfred’s Double Delight promotion will be right up your street. There are tons of promotions with other bookies too, so keep an eye out for the one that suits you best.
How to make a profit from NFL betting?
Just as with most sports betting, it is not easy to make a profit on NFL betting. However, it is possible and there are a number of ways to maximise your chances of turning a profit. Always look for the best price possible as this will ensure you earn the maximum amount when you do place a winning bet. Also, always keep an eye out for promotions that might boost your winnings, like William Hill’s Odds Boost special. Finding value is the key to ensuring that you make money in the long run from betting on the NFL.