With so many betting sites trying to grab our attention, it can be tough picking which bookmaker to trust with your Euro 2020 bets. We’ve done all the heavy lifting for you, though, and put together a list of the best bookies for Euro 2020.
Whether you’re looking for the best odds prices, the best for in-play betting, or even just the best bonus, we recommend taking a look at the best Euro 2020 betting site per category list below to help you get started.
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UnibetSign-up OfferMoney Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #adDetails -
William HillFree BetsBet £10, Get £30P30New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. #adDetails -
BetwayFree Bets£30 Matched Free Bet if your first Football Acca losesSign-up Offer100% up to ₹2500*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply. #adDetails -
BetfairFree Betsup to £100ZBBC01New customer offer. Place 5 x £/$10 or more bets to receive £/$20 in free bets. Repeat up to 5 times to receive a maximum £$100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. #adDetails -
NetBetFree Bets£5 Free Bet When You Place a £10 Acca Bet, Each Week this Summer on FootballCustomers must place an Acca of at least £10 on any English leagues with 4 selections or more. Min odds 1/2 (1.5) per selection. £5 Free Bet will be given on settlement. Valid once a week until 1st August 2022. Terms and Conditions Apply. #adDetails -
BetVictorFree BetsBet £/€5 Get £/€3018+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly. #adDetails
Best European Championship Betting Site per Category
If you want to jump straight into the action without having to compare different betting sites by yourself, then we have you covered. Just pick which category is the most important to you, and click the green “Claim” button to head to the bookie and sign up!
| Best odds |
Unibet
Sign-up Offer
Money Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad
Details
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| Most markets |
Betway
Free Bets
£30 Matched Free Bet if your first Football Acca loses
Sign-up Offer
100% up to ₹2500
*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply. #ad
Details
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| Best for live betting |
Unibet
Sign-up Offer
Money Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad
Details
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| Best promotions |
William Hill
Free Bets
Bet £10, Get £30
P30
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. #ad
Details
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| Best betting exchange |
Betfair
Free Bets
up to £100
ZBBC01
New customer offer. Place 5 x £/$10 or more bets to receive £/$20 in free bets. Repeat up to 5 times to receive a maximum £$100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. #ad
Details
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| Fastest withdrawals |
Betway
Free Bets
£30 Matched Free Bet if your first Football Acca loses
Sign-up Offer
100% up to ₹2500
*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply. #ad
Details
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| Widest payment method selection |
William Hill
Free Bets
Bet £10, Get £30
P30
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. #ad
Details
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Best Euro 2020 Betting Sites Up Close
Our experts hand-picked our list of top bookmakers, but the top 3 are what we consider to be the cream of the crop. For anyone looking to learn more about these betting sites, here’s why these bookies earned their spots:
Betway
Betway is quickly becoming one of the go-to betting sites for UK punters, and you can be sure that they will bring their A-game for Euro 2020. They offer a solid selection of markets on football matches, as well as an impressive range of future markets, in case you want to bet on some of the tournament final outcomes.
On top of that, you can join the Betway Free Bet Club and receive additional bonus bets, or take part in their Betway Plus loyalty scheme for even bigger prizes. With all this being said, we recommend Betway as one of the top places for betting on Euro 2020.
William Hill
William Hill is probably the most famous sportsbook in the UK, so it's no surprise that they landed at the top of our list. William Hill feature almost every market you can think of, including some of the more exotic ones, like Asian handicaps. They may not have as many betting promotions as you would expect from a bookie this big, but there are still enough specials to keep things interesting.
When it comes to the user experience, they are definitely on top of their game. Swift page loading times, straightforward navigation and a William Hill's great selection of banking options will make your betting experience with William Hill be as smooth as possible. And if you want to get the most out of their offer, we recommend you taking advantage of William Hill Plus Card.
Unibet
Unibet is another big name in the betting world. Just like the two other bookies we mentioned above, Unibet also offers more than a solid selection of markets and betting promotions for Euro 2020. But probably the best thing about them is the sportsbook design and how easy it is to place a wager. This makes Unibet a perfect choice for novice and experienced bettors alike.
They also offer a couple of great additional features, such as Unibet TV, which allows you to watch over 40,000 sports events live every year. On top of that, their live betting services are among the best in the business, with even an in-play free betting club to back it up.
How to Bet on the European Championship
It's very straightforward to place a bet on Euro 2020, but if you're new to online betting, we have come up with a detailed, step-by-step guide on how to start wagering with ease. Just follow the steps below, and you'll be done in no time!
- Log into your betting account
- Choose the 'Football' tab from the 'Sports' menu
- Select ‘Euro 2020’ or ‘2020 European Championship’
- Choose the bet you like and click on it
- The bet will then be added to your bet slip
- Enter your stake and click ‘Submit’
- That's it! You’ve placed a bet on Euro 2020!
Selection of Markets for Euro 2020
Euro 2020 is one of the top sports events in the world, so you can bet that bookies will try to come up with the most comprehensive offer of markets. You'll have all the options you usually find when betting on football, plus a few of the more exotic bets, like Asian handicaps or even player's offside infringements.
Keep in mind that the selection can be drastically different depending on the bookie, so always shop around before betting. We'll list a few of the most popular Euro 2020 markets below, just so you can get an idea of what to expect.
| Wager Type | Risk | Recommended for |
| 1x2 Bets | 1 | Novices |
| Both Teams to Score (BTTS) | 2 | Beginners |
| Handicap Betting | 4 | Advanced |
| Future Markets | 5 | Advanced / Expert |
1X2 Bets
1X2 is the most basic bet there is, meaning that you'll find it at every sportsbook. You simply pick whether the home or away team will win, or if the match will end with a draw. This is a simple and well-known market, and the kind of bet most people think of when they picture sports betting.
Both Teams to Score
This is another popular football bet, mostly because it's both simple and fun to play. Here you try to guess whether both teams will score a goal. If you want to spice things up, you can combine it with other goal markets, such as 3+ or 4+ total goals.
This is a wide-spread market, so you'll find it at almost any bookmaker in the UK. But if you want to get the most bang for your buck, we recommend Unibet.
Handicap Betting
This is a more advanced type of betting market, but it can do you good if you use it correctly. Handicap means that the bookie will give one or more goals advantage to one of the teams before the game has even started. They do this to even up the odds and make things more interesting.
So if you bet on -1.5 handicap on Belgium to win against Finland, it means that Belgium will have to win by at least two-goal difference for you to cash out. It's a fantastic way to make even the most boring matches worth betting on.
Future Markets
With futures, you bet on the final outcomes of the whole tournament. The odds are usually very favourable, so many players love these bets.
However, keep in mind that risk is also super high here because there are just too many things that can go south in the meantime. Moral of the story is - be very careful when betting on future markets and don't get your hopes too high! These are a few of the most popular outright bet types for Euro 2020:
- Tournament winner - back your favourite to win the title of European champion
- Top goalscorer - bet on the player to score the most goals on the tournament
- Squad Selection - guess whether a particular player will be a part of the team or not
Best odds for Euro 2020
Which bookie offers the best odds for Euro 2020? Well, there is no straight answer to that question because of a few reasons. Most importantly, odds constantly change, so it's hard to be 100% sure which operator is offering the most generous prices on each bet for each match.
So the only way to be sure that you have the best odds possible is to conduct an odds comparison test, as we did below.
We took a look at the top 3 betting sites from our list above and compared their pre-match odds for a Group Stage match between England and Croatia:
Betway |
Unibet |
William Hill |
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| England | 1.83 (5/6) | 1.83 (41/50) | 1.73 (8/11) |
| Draw | 3.60 (13/5) | 3.50 (5/2) | 3.70 (27/10) |
| Croatia | 4.20 (16/5) | 4.60 (18/5) | 4.50 (7/2) |
| Overround | 6.23% | 4.96% | 7.05% |
In this case, Unibet has superior odds, especially for betting on Croatia. Just to put it in perspective, if you decide to bet £100 on Croatia beating England, Betway will pay you £420 in winnings, while for the same slip, Betway would pay £460, which is a staggering £40 difference!
Bonuses For New Customers
This is a big one if you still haven't decided where to play. Every Euro 2020 bookmaker offers a welcome bonus, meaning that there are plenty of options to choose from. Most of them have reasonable terms attached, but we always recommend reading the terms and conditions in full before committing.
For example, both Betway and William Hill offer up to £30 in free bets for first-time depositors. But Betway has set minimal odds at 1.75, while at William Hill set their minimum at 1.5, which means that in this case, William Hill has a slightly better deal.
But one of the best overall offers we have stumbled so far is definitely Unibet's up to £40 risk-free bet. To put it in simple words, you place up £40 bet, and if it doesn't win, Unibet will award you a free bet to cover 100% of your losses.
In-Play Betting on Euro 2020
Live betting has become something we expect to see at any decent bookmaker. All of the sites from the list above feature it, so you can have a fun time placing in-play bets at any of them. However, Unibet certainly stand out from the crowd as a top live betting site for Euro 2020.
Not only do they offer live wagering on all Euro 2020 matches and numerous in-play markets, but also an option to watch live games on mobile and desktop via Unibet TV.
However, the thing that really earned Unibet the title of the top live betting site for Euro 2020 is their In-Play Free Bet Club.
It's a very simple offer, every week you place five or more £10 in-play bets and you’re rewarded with a £10 live free bet token. And the best thing is that you can take advantage of this offer every single week! So if in-play betting is your thing, we definitely recommend paying Unibet a visit.
Conclusion
All of the bookmakers we featured above offer competitive odds and markets for the UEFA European Championship. They are all safe and have more than enough special offers to keep you entertained.
If you’d like to compare and contrast yourself, take a look at our in-depth betting site reviews. If you just want to jump in and get betting, then head to our list of the best Euro 2020 bookmaker per category and sign up!
Best Bookies for Euro 2020 FAQs
With a background in esports betting and a regular bettor himself, Theo loves helping punters find the best deals. Whether it’s welcome offers or odds comparisons, he wants every SportsBetting24 reader to find the bookie that’s right for them.
