Best NBA Betting Sites in 2023
Exciting, energetic and always entertaining, the NBA is the best basketball league in the world. It’s a huge betting event for punters around the world, which is why we want to show you the best NBA betting sites out there.
We also give you expert NBA betting advice, recommended NBA betting markets and how to find the best NBA odds.
Top 7 NBA Betting Sites in the UK
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Key Terms:
- Only available to new William Hill customers in the UK or Ireland;
- Customers must sign up using Promo Code P30;
- Only one ‘new account offer’ per person, household address, email address, debit/credit card number, or IP address is allowed;
- Duplicate accounts will not qualify for this offer;
- This Promotion is not available to new accounts depositing funds with Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay;
- Offer will run from 00:01 on 12 November 2019 until 23:59 on 31 March 2020;
- Only available for customers who deposit in GBP pounds (£) sterling or Euro (€) currencies;
- Qualifying bet must be placed with a unit stake of £10/€10 or greater;
- For bets placed as an Each Way bet, only the win part for the bet will count towards to offer;
- Qualifying bet must be placed at odds of 1/2 (1.5) or greater;
- Qualifying bet must be placed on the William Hill Sportsbook site only;
- Qualifying bet must be struck using funds from your main balance;
- Qualifying bet can be pre-match or in-play;
- Cash in my bet is not available for bets placed that trigger a free bet as part of a promotion until at least one selection has been resulted or is In-Play. At this point, Cash in my bet will become available as long as all the other availability conditions are met;
- Free bets will be paid as 2 x £15/€15 denominations;
- Free bets can be used on any sportsbook product (excluding tote, pool, and lottery bets);
- Free bets will be available for 30 days;
- Free Bet is non-refundable and may not be withdrawn;
- Free Bet stake will be excluded from any winnings;
- Free Bet cannot be partially redeemed;
- Cash in my bet will be available for bets placed using a free bet (minus the value of the initial free bet);
- Player, country, currency, Market restrictions and terms apply.
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United Kingdom
Open Account Offer
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- Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for 300% of that amount in Bet Credits, up to a maximum of £30* in Bet Credits. Once released your Bet Credits will be held in your account balance and are non-withdrawable
- To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £10*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
- Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
- Bets placed must meet certain conditions to count towards the release of your Bet Credits:
– Must contain at least one selection at odds of 1/5 (1.20) or greater.
– In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
– Where a stake has been partially Cashed Out, only the remaining active stake will count.
– Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
– Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count. - Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
- Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
- The code CD365 doesn’t change the welcome offer.
*or currency equivalent
T&Cs, time limits and exclusions apply.
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- £40 Money Back as Bonus on Your First Bet + £10 Casino Bonus.
- The minimum qualifying deposit is £10.
- You must wager your bonus money 3x to make it withdrawable at odds of 2/5 (1.40) in the Sportsbook, 25x for Casino.
- Your first bet is not considered to be a qualifying bet if betting on horse racing, greyhound racing, trotting, and/or virtual sports
- Unless forfeited the sportsbook bonus must be wagered before using the casino bonus
- The bonus will expire after 7 days of opt-in.
- No deposit required for NI customers
- This offer applies to your first bet only. If you win your first bet the bonus has been used. If you place a system bet only the first settled column of £10 or higher will count towards the bonus.
- New Customers Only. 18+, Further T&Cs Apply.
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Canada
100% of your first deposit up to $200 + $10 Casino Bonus!
- Minimum qualifying deposit: $10
- Maximum bonus amount: $200
- Payment method restrictions: Deposits made with PayPal, Entropay, Neteller, Paysafecard, and Skrill are not eligible for this promotion
- Sports Wagering requirement: 6x bonus amount
- Odds restrictions: 1.50 (1/2)
- Time limit: Wagering requirements must be met within 60 days
- Users must opt-in to this promotion
- Cashed out and voided bets do not contribute to the wagering requirements for this offer
- Once the bonus has been activated, users may not withdraw any funds until the wagering requirements have been completed
- This promotion is only available to users residing in Canada
- 18+, New Customers Only
14+
United Kingdom
Up to £100 Extra Winnings on your first LeoVegas SPORT bet.
- The maximum bet is £10 on odds of 2.0 (1/1) or higher.
- Only applies to first qualifying bet.
- Should you place a combination bet the total odds must be 2.0 (1/1) or higher.
- The qualifying bet must be placed with real funds.
- Skrill/Neteller deposits do not qualify.
- The qualifying bet has to be placed within 7 days from the first deposit.
- 18+, New Customers Only.
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100% Matched Free Bet Up To $100
- Max. Bonus Amount: $100
- Min. Odds for Qualifying Bet: 2.00
- Qualifying bet must be placed within 7 days of registering your account
- Restricted Payment Methods: PaySafe, Skrill, Neteller
- Cashed Out or Partially Cashed Out bets are not considered to be qualifying bets
- Void bets, Special Markets, BetBoosts, and Enhanced Accas are not considered to be qualifying bets
- Free Bet Rules
- Free bets can be used on any sports
- Your free bet can be used on a whole bet, or a number of smaller bets
- Profit Limit: Amount of stake
- Free bets will expire within 7 days
- No Wagering Requirements apply to this promotion
- 18+ New Customers only
- Residents of Canada only
- Full Terms and Conditions apply
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Costa Rica
Italy
Japan
Portugal
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Mexico
Brazil
Chile
Peru
Argentina
Bolivia
Colombia
El Salvador
Guatemala
Honduras
Nicaragua
Panama
Paraguay
Dominican Republic
Uruguay
Venezuela
- Max Bonus Amount: €200 (or currency equivalent)
- Wagering Requirements: 20x bonus amount
- Bonus Code: BETBONUS
- Min Odds: 1.85
- Cancelled and refunded bets do not count towards wagering requirements
- 18+, New Customers only
- Full Terms & Conditions apply
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Costa Rica
Japan
Germany
Sweden
Mexico
Brazil
Chile
Peru
Argentina
Bolivia
Colombia
El Salvador
Guatemala
Honduras
Nicaragua
Panama
Paraguay
Dominican Republic
Uruguay
Venezuela
Key Terms:
- 18+, New customers only
- You must Opt-in to this promotion on sign-up to qualify for it
- Minimum qualifying deposit: €10
- Only combo bets (min. 2 selections) will count as a qualifying bet
- Wagering Requirement: 6x deposit + bonus
- Bets must be made at minimum odds of 2.0
- Deposits made by Skrill, Moneybookers, Paysafe Card or Neteller will not qualify for this promotion
- Users have 30 days to redeem their deposit bonus
- Free bet stakes not included in returns
- Residents of following countries not eligible: Albania, Belarus, Bulgaria, Czech Republic, Cyprus, Estonia, Georgia, Greece, Hungary, Italy, Latvia, Lithuania, Moldova, Pakistan, Portugal, Romania, Russian Federation, Spain, Ukraine.
- full T&C’s apply – www.begambleaware.org
Bet on the NBA with William Hill
In our view, if you want to bet on the NBA then William Hill is the number one choice. Futures markets are formed almost immediately once the NBA Finals are completed so you can get your outright bets on extremely early. As an added bonus, William Hill’s NBA betting odds are ultra-competitive too.
If you want to stream NBA matches live, William Hill have got you covered. They have a healthy range of markets for every NBA match and you can bet in-play on the NBA with William Hill too. And last, but not least, if you are betting on the NBA with William Hill then there is a good chance you will be able to avail of some nice NBA promotions or specials. So, once you have read our expert NBA betting advice, sign up with William Hill and start betting on the NBA!
Recommended NBA Markets
Anyone who has bet on basketball before will be familiar with some of the most popular NBA betting markets. Beginners and novices may not have heard of the ‘money line’ or ‘point spread’ before, but they are essentially identical to ‘match betting’ and ‘handicap betting’, in football. If you are just starting out, then you might want to read up on basketball markets we recommend before placing your bets.
The handy table below outlines some of the NBA betting markets we recommend checking out, the risk level associated with each option and whether they are suited to beginners, novices or experts.
| Market | Risk | Recommended for |
| Money Line | 2 | Beginners |
| Point Spread | 3 | Novices |
| Total Points (Over/Under) | 3 | Advanced |
| Quarter Winning Margin | 4 | Expert |
| Player Assists (Over/Under) | 5 | Advanced/Expert |
(*risk can be managed, not volatility)
NBA Basketball Bets Explained
When it comes to NBA Basketball betting, there are a few North American betting terms that you need to know about. It might be intimidating for novices or beginners when they see terms like ‘Point Spread’ and ‘Moneyline’ so we will explain exactly what they are and how they work below:
Point Spread Betting
Point spread betting is what people in the UK and Europe typically call a handicap bet. When betting on a point spread you need to cover the spread (or the handicap) for your bet to win.
For example: The Knicks are playing the Chicago Bulls and you back the Knicks -6.5 points in the point spread betting market. If the Knicks win by 7 points or more and cover the 6.5 points spread, you win the bet. If the Knicks win by 7 points or less or lose the game, you lose the bet.
Moneylines
Moneylines are just a way to express how much you need to bet to win $100. This is expressed by positive and negative numbers, which those of you familiar with the American odds format may have seen before.
For example: New York Knicks (-130) vs. Chicago Bulls (+120). In this game, you need to bet $130 on the Knicks in order to make $100 profit on a winning bet. This is because the bookmaker has calculated that the Knicks are more likely to win the game. As the Bulls are the underdogs in this example, as we can see by the plus sign, a $100 wager will lead to winnings of $130 if the bet wins.
Player Props
A “prop bet” is short for “proposition bet”. This is just a name for bets that aren’t directly linked to the final score or outcome of a game. As the name implies, player props are prop bets that focus on specific players in the game. As we’re dealing with what the players do as individuals, a lot of these bets tend to be over/unders.
For example: You can place a player prop on Giannis Antetokounmpo to make under 7.5 assists in an NBA game. If he makes anywhere between 0 and 7 assists throughout the game, then your bet is a winner. If Antetokounmpo makes 8 assists or more, your player prop loses. You could place a player prop on LeBron James to score over 10.5 points in a game. If LeBron scores 11 points or over, your player prop is a winning bet. If he scores 10 points or fewer, it’s a losing bet.
Expert NBA Betting Advice
- 🏀 Home Court Advantage More often than not, the team that is playing at home has an advantage in the NBA. However, the fact that a team is at home sometimes has a bigger effect on the odds than it should. This can result in you finding some excellent value bets on top quality teams that are on the road. So, don’t be afraid to back classy teams away from home if you think they are far superior to their opponents.
- 🏀 Watch The Schedules If you keep a close eye on the schedules of NBA teams you might be able to uncover some value bets. For example, if a team is facing a number of quality teams during a spell and has to travel a lot between games, they could suffer from fatigue and burnout. Some bookies may not take this factor into consideration when forming the money line and point spread markets. If a team is nearing the end of a tough schedule of games and travel, this could be the ideal time to bet against them.
- 🏀 Injury News/Updates Another key task you should always perform before you bet on the NBA is to check news sites/social media for any injury or suspension updates. If a team is missing their star player then it is going to have a massive effect on the odds. If you see a price about an NBA team that looks too good to be true, don’t just lump on straight away. They could be without a key player or players because of injury or suspension so take the time to do some research before you have your bet.
- 🏀 Don’t Follow The Crowd If you want to consistently find value winners, you need to go against the grain. If you have a really strong opinion on the outcome of an NBA game that is different to most other people, the chances are you will get a very juicy price. Don’t just blindly back underdogs though, there has to be a strong reason for betting on them. You need to pick your battles wisely if you want to make a profit from your NBA betting picks in the long run.
Finding the Best NBA Odds
You now know where to find the best NBA bookie and which are the most popular NBA markets. We even gave you some insightful NBA betting advice. Now we are going to look at the practical task of finding the best NBA odds. Why do you need to find the best NBA Betting odds? It is simple really, the bigger the odds you get, the more money you win!
888sport
Unibet
BetfairAs an example, we looked at the NBA finals odds* for one of the matches between the LA Lakers and Miami Heat. In this case the Lakers were heavy favourites and Betfair had the best odds by far at 1/2 (1.5). However, they had the worst odds for Miami Heat at 17/10 (2.7). If you fancied the Heat to win you could get 9/5 (2.8) at Unibet, while at 888sport the odds were 7/4 (2.75).
Our advice is to check the odds for EVERY bet you place at as many bookies as possible. If you do this, you will guarantee that you are getting the maximum possible returns if you do manage to back a winner.
Live Streaming NBA Matches on Betting Sites
Some UK bookies have NBA live streaming available for their members. This is a massive positive in our view as you can bet on and watch NBA games without leaving the bookmaker’s website. A number of UK bookies allow punters to stream NBA matches live, including William Hill, bet365 and Betfair.
Most bookmakers who feature live streams require you to have a positive account balance or else you need to have placed a bet in the previous 24 hours to qualify for live NBA streaming. However, check the relevant terms and conditions at your chosen NBA betting site to avoid disappointment.
Event Format
There are currently 30 teams in the NBA, 29 based in the USA and 1 in Canada. The teams are split into two conferences, Eastern and Western. These conferences are split into three separate divisions with five teams in each division. The top 8 teams from each conference qualify for the play-offs, regardless of where they finished in their division.
The NBA season is a long one with each team playing 82 matches, 41 at home and 41 on the road. It is a punishing schedule. The regular season starts in the last week of October and it usually finishes in mid-April. Once the regular season is over, the playoffs begin. The top 8 teams from both conferences play a knockout tournament to determine the Eastern and Western Conference winners.
The knockout tournament requires each team to play a best of 7 series against their opponents. The first team to reach 4 wins advances to the next round while the losers are eliminated. The last two teams standing are declared the Eastern Conference and Western Conference champions, and they then play off in a best of 7 NBA Finals series to determine the overall NBA Champion. The winning team receives the Larry O’Brien Championship Trophy.
Past NBA Winners
| Year | Winner | Runner Up |
| 2020 | LA Lakers | Miami Heat |
| 2019 | Toronto Raptors | Golden State Warriors |
| 2018 | Golden State Warriors | Cleveland Cavaliers |
| 2017 | Golden State Warriors | Cleveland Cavaliers |
| 2016 | Cleveland Cavaliers | Golden State Warriors |
| 2015 | Golden State Warriors | Cleveland Cavaliers |
| 2014 | San Antonio Spurs | Miami Heat |
| 2013 | Miami Heat | San Antonio Spurs |
| 2012 | Miami Heat | Oklahoma City Thunder |
| 2011 | Dallas Mavericks | Miami Heat |
| 2010 | LA Lakers | Boston Celtics |
- In 1962 Wilt Chamberlain scored 100 points for the Philadelphia Warriors vs the Knicks in a run-of-the-mill season match and that record has yet to be broken.
- The legendary Michael Jordan scored 63 points (a play-off game record) for the Bulls vs the Celtics in 1986.
- The record for the highest free throw percentage of 90.4% is held by former Cleveland Cavalier guard Mark Price, not exactly a household name!
- The only two teams that have never moved or been shut down are the Boston Celtics and New York Knicks.
- In 1995, Miami Heat won both the slam dunk contest and the shootout, the only team ever to complete that double.
- One of the biggest rivalries in basketball was between the Lakers and Celtics in the 1980s. Either team was represented in every final during that decade and they played each other in the decider in 1984/85/87 with the Lakers winning in ’85 and ’87.
| 💡 Did You Know? The biggest ever winning margin in an NBA match happened in December 1981. The Cleveland Cavaliers hammered Miami Heat by 68 points (148-80), a result that Heat fans don’t like to be reminded of! |
The History of the NBA
The National Basketball Association (NBA) actually started life as the Basketball Association of America (BAA) in 1946. The first ever match was played in November of that year between the Toronto Huskies and the New York Knickerbockers. The BAA merged with the competing National Basketball League (NBL) in 1949, forming what we now know as the NBA with a total of 17 franchises. The league has now expanded to 30 franchises and in total, 20 of those teams are past NBA Championship winners.
The winners of the first official NBA final in 1949 were the Minneapolis Lakers (now LA Lakers). The two most dominant teams in the history of the NBA are the Lakers and Boston Celtics. They have both won 17 titles each, 11 more than the Chicago Bulls and Golden State Warriors who have 6 wins apiece. The main sponsors of the NBA are Anheuser Busch and State Farm. NBA betting fans should visit the official NBA website to access a treasure trove of statistics that will help you find more winning NBA wagers.
NBA Betting FAQs
When is the NBA?
The NBA tournament format is split into three different stages and the regular season starts in mid-October and finishes in April. The top 8 teams in each conference then advance to the NBA Playoffs which begin in late April. The NBA Finals are played between the winners of the Western and Eastern Conferences in late May-early June.
What is the best betting site for NBA betting?
There are a number of top NBA bookmakers but if we had to pick one, we would have to choose William Hill. We selected William Hill as the best choice for NBA betting UK fans as live streaming is available, there is an excellent range of markets (including competitive NBA MVP odds) and you should also be able to avail of some terrific NBA betting promotions.
What bookmaker has the best NBA odds?
If you want to find the best NBA betting odds you can’t take any shortcuts. You need to take the time to visit as many NBA betting sites as you possibly can to get the best odds. No single bookmaker is guaranteed to have the best NBA odds for every market. Unibet and bet365 usually price most markets competitively, so make sure to check those two out at the very least before you have a bet.
Which NBA betting sites have live streaming?
At the moment there are a number of UK betting sites that allow punters to live stream NBA matches. William Hill, bet365 and Betfair are three of the best bookies to sign up with if you want to access live NBA streaming. Check the T&Cs at your chosen bookie to see what the qualification requirements are, but generally, you’ll need a positive account balance to watch live streams.