Best UK Betting Sites in 2020

We review the best UK betting sites in an objective and impartial manner so that you can make the best decisions about where to bet as a UK betting customer.

This page goes into great detail about this betting market in general, highlights the best sports betting sites and the UK’s best new betting sites. We also talk you through what you should expect from the best bookies and how regulation works within this massive betting market.

Let’s start off with the best UK betting sites list.

Top 11 UK Online Betting Sites

  1. William Hill Logo
    William Hill
    Free Bets
    New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
  2. Betfair Logo
    Free Bets
    up to £100
    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
  3. Karamba Logo
    Sign-up Offer
    up to £10
    18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
  4. 888sport Logo
    Sign-up Offer
    18+, New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least €10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
  5. Unibet Logo
    Sign-up Offer
    Money Back as Bonus up to £40 if Your First Bet Loses + £10 Casino Bonus
    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
  6. Paddy Power Logo
    Paddy Power
    Free Bets
    New customers only. Place your FIRST bet on any sportsbook market and if it loses, Paddy Power will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Debit Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
  7. LeoVegas Sport Logo
    LeoVegas Sport
    Sign-up Offer
    100% up to £100
    New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply
  8. Betiton Logo
    Sign-up Offer
    Bet £15, Get a £10 Free Bet
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

When it comes to betting on sport within the UK, there are so many options to choose from and so many of them are really strong online betting sites. Every bookie listed on this site has been reviewed and tested objectively and we are honest in our feedback. If something’s not great, we tell you.

Above are the 11 best UK betting sites based on our objective reviews. They take in everything from customer support and betting payment methods, to the betting product and which sports and markets are on offer.

We look at who provides the best online betting free bets and promotions and make sure you understand where the value is here. All of the names on this list of the best UK betting sites meet the highest level and we recommend them fully.

What to Expect from a UK Online Betting Site

if you’re going to bet at the best UK betting sites, then you need to know what to expect from them. Our reviews give you great insight into all the key areas on an individual bookie basis. However, below you can find some general information about what the best betting sites will offer you.

Key things to expect at the best UK betting sites:

  1. A decent new customer welcome offer
  2. Regular ongoing promotions for existing customers
  3. Eye-catching and regular marketing
  4. Innovative ideas
  5. Plenty of sports and markets to bet on
  6. Great mobile betting opportunities
  7. The best payment method solutions
  8. Round-the-clock customer support

The Best UK Free Bets and Bonuses

The best betting free bets and promotions in the UK are ones that offer the most transparency and the fewest terms and conditions. Why? Because this means you can use the free bet safe in the knowledge that you won’t have your winnings or bonus cash locked away.

It’s rare to find sports betting promotions in the UK that have wagering requirements and if you do, then you should steer clear. Even without this measure, some online bookies will still have lots of heavy terms on the free bet or bonus that makes it hard to enjoy.

In the UK, some of the most popular and best free bet types are:

  • Matched Deposit Bonus
  • No Deposit Bonus
  • Matched First Bet Bonus
  • Matched Bet Bonus
  • Bet and Get Bonus
  • Price Boosts
  • Bet Pre-Match, Get In-Play Free Bet
  • Free Bet Clubs

UK Sports Betting Sites - Innovative Betting Products

The very best betting sites in the UK will constantly adapt. It goes without saying that most UK bookies will offer loads of sports and lots of betting markets, but the very best are truly innovative with it.

Stats markets, specials markets, live streaming, and secondary products such as betting competitions and games have all been seen recently and this will surely grow over the years.

If your bookmaker comes across as bland, it’s likely because it is just that. Take a look at our reviews and find one that really offers something exciting and different.

The Best Payment Methods for UK Betting Sites

All of the best online bookies in the UK will offer punters a solid choice of payment methods. If the brand you bet with doesn’t offer you very many then this may be a bit of a sign that they’re not that serious.

The best online betting sites will offer you different options - from debit cards to E-Wallets, and from bank transfers to pre-paid cards.

Obviously, the easier it is for you to deposit and withdraw your money, the better chance they have of retaining you as a regular customer. So it’s in their benefit to offer you plenty of good payment method options such as PayPal or Skrill.

Here’s a full list of the best payment methods you can use within the UK:

Payment Method

Depositing Timeline

Withdrawal Timeline

MasterCard Debit Cards


3-5 Working Days

Visa Debit Cards


3-5 Working Days

Apple Pay





3-5 Working Days



1 Working Day



1 Working Day



1 Working Day



2 Working Days



1 Working Day



1 Working Day

Fast Bank Transfer


5-10 Working Days



5-10 Working Days



5-10 Working Days

Bank Transfer

3-5 Working Days

5-10 Working Days

Bank Cheque

10 Working Days

7-10 Working Days

The Best Mobile Betting Sites in the UK

It’s also not enough any more for online betting sites to just offer a desktop version of their website. To truly be considered one of the best UK betting sites, they need to have a full mobile betting offering, covering mobile web and mobile betting apps.

Often, you find that the best mobile betting sites are the same as the best betting sites in general. With good reason too. If a betting site has taken the time to get it’s betting product right, then it’s likely it’s put the effort into a good mobile operation too.

The best mobile betting apps should be easy to use, easy to navigate and simple to get your bets on. There should be an easy way to deposit and it needs to follow all the best mobile conventions such as biometric logins.


As you’ve seen at the start of this page, we outline the best 11 online betting sites in the UK, but we want to take it further and offer you even more insight about the top 3 within this list.

What are the best UK betting promotions from these top online bookies and why should you spend your hard-earned cash with them?

Read on for the best overview of bet365, and William Hill.

Betting with bet365 from the UK

If you live in the UK, like betting, and haven’t heard of bet365 then where have you been? This excellent betting site has been reviewed by two of our writers who have given their own personal accounts of what it’s like to be a punter here.

They found an excellent Open Account Offer, and lots of ongoing existing customer promotions that will keep you engaged in the site.

At the same time, promotions alone aren’t enough to make it to the top of the betting industry. bet365 stand out through having an excellent sports betting product across desktop and mobile devices. Everything works as it should and is all designed with the UK betting customer in mind.

On top of this, our reviewers found that bet365 accept PayPal in the UK amongst many other excellent betting payment methods and that their live chat functionality is extremely strong.

Easily one of the best online betting sites out there for UK customers.

William Hill - One of the Best Football Betting Sites

William Hill cover plenty of sports to bet on but they really stand out as being one of the best betting sites for football markets with all of the key UK and European leagues covered. They then have a comprehensive list of all other major and minor leagues.

With some of these leagues you can watch the action unfold live with their Live Streaming service which covers a number of sports. This makes their in-play betting offering and mobile betting products really strong too.

They also have one of the best new customer welcome offers for betting. You get up to £30 of free bets once you’ve made a deposit and bet just £10. It’s a fair and transparent offer from a trusted and respectable UK betting site.

With a host of further existing customer promotions, William Hill try to offer real value to UK punters but back it up with great payment methods, strong customer support and a product that’s been updated and works brilliantly.


The Best New Betting Sites in the UK

It’s not always just about the biggest betting names. Whilst all the best UK betting sites that we’ve mentioned make the list on merit, there are a host of newer betting sites and smaller betting sites to keep your eye on.

As they look to take market share off the big boys, the best new betting sites in the UK will offer innovative promotions, good technology platforms and still reach your expectations with payments and customer support.

The 7 Best New Betting Sites UK List:

  1. Sport Nation
  2. LeoVegas Sport
  3. Genting Bet
  4. Energy Bet
  5. Bet Bright
  6. BetHard
  7. Royal Panda

Do You Have to Pay Tax on Betting Winnings in the UK?

A question that we get asked a lot is - do I have to pay tax on my betting winnings in the UK? And there is a very simple answer to this - No, you do not have to pay tax.

Whilst all regulation is subject to change, it’s been a long while since UK betting customers have had to pay tax on their winnings.

Pretty much until 2001 you paid tax either on your stake or on your winnings at 9%, depending on what you chose as a punter. This all changed and the tax was put on to the betting operator, at a 15% level - meaning that you didn’t have this charge to worry about.

For UK bettors, what this really meant is that online betting sites had to look to balance out this charge and would have tightened up around promotions and free bets. Thankfully in such a competitive market, the best UK betting sites still have to make sure there’s plenty of value on offer.

UK Online Betting Rules and Regulation

The UK betting market is one of the biggest, and one of the most saturated, but is also home to some of the best online betting sites known around the globe.

Long gone are the years of the non-regulation where any old bookie could rock up and take UK customers though. Now, in order to take bets from UK punters, an online bookie must have a UK licence which is provided by the UK Gambling Commission.

If a betting site has the UKGC logo on the bottom of it’s page, the it means it’s a fully regulated UK bookie with the correct licence, and this should be the first step for you trusting a bookie.

Any bookmaker with a UK betting licence has to adhere to the rules of the gambling commission, which amongst others, include ensuring that problem gambling is addressed, that measures against money laundering are covered and that strict KYC processes are in place.

They also need to adhere to advertising standards that are set and regulated by the ASA within the UK. This is to protect underage gamblers in particular, as well as problem gambling.

How do I Submit Complaints?

First and foremost you should complain directly to the online betting site. However, for disputes that aren’t resolved, the UKGC has approved an Alternative Dispute Resolution Service, called IBAS.

IBAS are the guys who make the decisions over outstanding disputes between UK betting customers and UK betting sites. Hopefully, you’ll never need to use them.

Rest assured that in all of our reviews, we outline the negatives too - so if a UK betting site has fallen foul of regulation, you’ll know about it.

Responsible Gambling in the UK

A lot has changed for online bookies in the UK, with the UK Gambling Commission really cracking down on irresponsible bookmaker behaviour. As a punter in the UK, this should be applauded.

Responsible gambling has become a real topic for online betting sites and all of them have a responsibility to ensure that they’re doing enough to keep their players protected.

You will see a number of ‘gambling help’ organisations listed on online betting sites now. From GamStop and GamCare, to BeGambleAware, there are so many institutions that can offer help and advice to problem gamblers.

Some online betting sites are better than others, and we take all of this into account when reviewing the best online bookies. William Hill, for example, have launched their own initiative called Nobody Harmed, which commits them to making sure that problem gambling is reduced to it’s bare minimum.

The Best UK Betting Sites - Conclusion

As a UK betting customer, you’re in a really strong position as there are so many online bookies to choose from. Thankfully, the best UK betting sites stand out through superior product, and the best betting free bets and promotions.

Our reviews show you the way to the best online betting sites in the UK and the best new betting sites and we’re positive that you’ll find your new favourite bookie right here.

UK Betting Sites FAQs

💸Do the best UK betting sites accept PayPal?
Bookies in the UK accept many forms of payment method. Debit cards are popular, but e-Wallets such as PayPal, Skrill and Neteller are some of the best payment methods. Not every single online betting site will accept PayPal, but the majority do and all of the best ones will.
🇬🇧Should a UK bookmaker have a betting licence?
An online betting site in the UK should be licensed and regulated by the UK Gambling Commission. There should be no site that takes UK customers, which isn’t governed by this institution. For a more in-depth look into licensing, read our section on the rules and regulations that UK bookmakers are subject to.
🏅What is the best UK betting site?
There’s a lot to consider with what constitutes the best online betting site. We believe the best offer excellent payment methods, strong customer support, innovative products, mobile betting opportunities, and free bet promotions that offer true value. William Hill and Karamba stand out amongst the pack. We recommend looking at our list of the UK's top 11 betting sites to make sure that you choose a top-notch betting site.

Betting Sites accepting customers from United Kingdom

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