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This online bookmaker, forming part of the Betsson Group has a huge presence across the iGaming world, with it's main sports betting site operating in 16 different languages. This Betsson review will tell you why the company is a strong bookie to start betting with if you're from the United Kingdom, covering everything you need to know about them; from customer support, to banking options and how their promotions and offers compare with the competition.
Interestingly at Betsson, they currently have no welcome offer for new UK Customers.
In stark comparison with many other bookmakers who compete with them in the UK market, they only have a welcome bonus offer available for their Online Casino and Mobile Casino product so if you like playing casino games then you shouldn't miss out on that.
The online casino bonus is a 100% first deposit bonus up to £100, with a minimum amount of £10 attached to it. There are many other terms and conditions to follow, with a wagering requirement of 40x the bonus amount within 30 days of receiving the bonus.
As you've come to a sports betting site though, I expect that a sports betting bonus offer would be much more appealing than a casino and gaming one, and in this instance the best thing you can do is check out our 888Sport Review, where you'll find a lovely welcome offer of Bet £10, Get £30 when you deposit with the Promo Code - 30f. Check out the review for the full terms and conditions and to find out more about 888Sport's great welcome offer to new customers.
With no new customer promo to talk about, you'd probably expect Betsson to have plenty of other promotions available, putting a focus on the retention of their loyal customer base. However, at time of writing, there are no promos for sports customers, whilst again there are casino games promos.
It's a bold move and one that suggests that they haven't got their bonus strategy correct as yet, as previously there have been plenty of gambling bonuses available.
Just because there is nothing available now, doesn't mean that they won't offer something down the line and when speaking to their customer support team, Sportsbetting24 found out that they do regularly look to do 'deposit bonuses, free bets, free spins and other fun things'.
In fact their customer service guy was really helpful - more on that later.
Obviously they believe that they can rely on their product to keep customers loyal to the brand and we'll talk about that later in this Betsson review. However if you're interested in offers for existing customers then you should check out our ComeOn review where you'll find details on their Odds Boosts and Free Bet Club, both of which offer the UK punter plenty of value.
It doesn't always ring true, but one good rule to follow when it comes to trust is how long they've been operating for, what their reach is and who they're owned by. Betsson are in a strong position here being part of the Betsson Group and owned by Betsson AB, with the owners having history in the gambling industry back to 1963 and are based in Sweden and Malta.
Originally Betsson was an English sports betting site but got partially acquired in 2003 and then fully acquired in 2005 and has gone about buying up other betting companies around the world, even floating on the Nasdaq - it really is a behemoth of a company.
With betting licences in the UK from the Gambling Commission, Ireland and Malta from the Malta Gaming Authority, it allows them to retain their global presence taking in players from lots of countries across the world.
Thankfully, they've also not been caught up with any regulatory issues or fines for neglecting their duties - this is always a really strong sign of a trustworthy site when it comes to UK sports betting.
When it comes to responsible gaming, Betsson are certified by the G4 - The Global Gaming Guidance Group and boast of the extensive training that their staff go through to deal with responsible gaming issues. Further to this, there are simple ways to self-exclude and timeout and they've made making deposit limits really easy, even when you sign-up on the site.
They also have clear links and information around both GamStop and BeGambleAware - organisations set up to deal with responsible gaming issues - they've gone beyond when it comes to this subject.
Finally, some other smaller but equally important measures that they shout about is that they're PCI Compliant - meaning your banking details are safe and secure - and that they're SSL encrypted, meaning the site itself is as secure as can be. All nice touches that leave you feeling more than comfortable with your choice to bet with Betsson.
It's really easy to make a deposit at Betsson with plenty of payment methods available to UK players. Naturally debit and credit cards are an obvious choice but for ease, we're sure you'll be happy to hear that Betsson accept Paypal too.
As well as Paypal, they also have other e-wallets such as Neteller, Skrill, Entropay, PaySafeCard and Trustly - all really viable methods. Thankfully there are no fees (although they advise that your bank may apply local charges), but there are minimum and maximum values for depositing.
One interesting and huge thing to consider before depositing and withdrawing is that Betsson require you to wager each deposit a minimum of 1 time - so if you want to instantly withdraw it, that won't be possible under the company's terms and conditions.
For Withdrawals at Betsson, you'll find more or less the same options, but the limits are slightly different with a relatively high minimum withdrawal of £20 seeming a little harsh.
Once you've signed-up to Betsson, you'll be directed to the homepage of your choice - sportsbook, casino, live casino or poker and on first sight, the home page looks clean with a slightly more stand-out design than that of it's competitors, with a bright orange colour running through it.
On a closer look, the cleanliness of the site can somewhat be put down to a lot of white space which they've not really utilised, especially on the right hand side of the site but we presume that this is to ensure that the bet slip is easily seen from here.
It's easy to find the sport, event, team, league or tournament that you want to bet on, thanks to a good navigation bar on the left of the site that highlights 'popular leagues' straight away - this includes things such as the World Cup. After that it's a simple list of all the sports available.
Sports-wise there are 27 to choose from, ranging from football to tennis and from golf to esports, as well as a big focus on sports from the USA - the NBA, NHL and NFL in particular. Surprisingly, there is no horse racing product on offer on desktop devices, which is obviously a huge punting sport across Europe, so they're missing a trick there and this makes it hard to compare them with sportsbooks such as William Hill, Paddy Power, Betway and Coral.
There are other pros and cons too with the betting product - they do have cashout which is a great feature if you want to have a bit more flexibility over your bets and take profit out early. So they should be applauded for this.
Likewise, they have a really cool search bar at the top of the page that allows you to type in any sport or team or league and it'll bring up all relevant market pages for it - making it really easy to find the bets you want to place.
Incredibly, they only have odds available in decimal format when playing on computers - they only have fractional odds on their mobile site which is an odd choice in honesty. In fact the language on the site is all set up very much for the more European style of betting - accumulators are called 'combinations' whilst other multiple options are called 'System' bets - so you need to understand that before making your bets.
Overall it's a solid platform, offering plenty of markets and it's slick enough to get your stakes on easily, as long as you can overlook the small issues.
Again, there are a few issues here in honesty. Betsson do have both an Android and iOS mobile app available for betting with. However, despite the Google Play store opening up for betting apps, this bookie hasn't got a sports betting app in there so you need to download it from the website - which is really hard to find.
The iOS app is in the App Store but this time it is very much casino-first with the sports betting features included. That's better than nothing of course and it does allow you to bet on the go.
If you want to play on mobile we'd suggest using the mobile website which loads quickly and has all the features that the main website doesn't - horse racing and fractional odds in particular. The mobile site product works well and is fully functional - which is exactly what you want when on the move. And again, they've made sure to make the casino and gaming products really prominent within the mobile site too.
Online sports betting has changed over the years and now in-play betting is a huge part of it with various sportsbooks offering different in-play products to help you enjoy your favourite sports.
Live data associated with betting markets, live streaming where you can watch events as they happen and a frequently improving set of markets for live betting are all features that have come on board recently.
Betsson's live product is pretty good with Live Streaming of sports events being available and covering lots of different sports from football to tennis and basketball to hockey - furthermore they have an easily accessible live schedule so you can see what there is to watch. All you have to do to access the live streaming is have a funded account. You don't always get the premium leagues such as Premier League or the NBA but there's plenty of quality sport.
They also have a live score functionality via Score24 which helps you keep on top of what's happening, whilst another cool feature, when there's no live video available, is their content scoreboard that shows generally what's happening during a match or event.
Otherwise, the live product is similar to the general sports betting product.
There is an advertised VIP program on site, which essentially equates to a loyalty points scheme. The more you bet or the more you're gambling in the casino, the more points you get and ultimately the more cash you can exchange them for. It doesn't matter if you lose or win, you get the points just for the betting side of things.
There are different VIP levels and the points you have at the end of a month determine the level you'll be for the next month - all quite standard. It doesn't really replace the lack of any free bets but it's a start.
However, whether you class this as a VIP program I'll leave to you - our take on it is that it's a nice way to make all players feel more welcome and we suspect that they have a very clear VIP strategy which they don't talk about but will be one where there's plenty more on offer if you are turning over enough betting stakes.
Much like the rest of the website, the customer service and Help area really do a great job in giving the user the assistance they're looking for. It's clean and easy to find the different services - something that's essential to a good customer service page. They're also a really good source to find out about free bets.
They offer four different options when it comes to customer support - Email, Request a call back, FAQs and Live Chat. Each has a guide timeline of how long they should take to answer you, again making it simple from the beginning.
Firstly, it's worth saying that the FAQ area is one of the best we've come across - loads of pre-written questions, the ability to search and comprehensive pre-written answers that should cover the majority of what you're after.
Email wise, they advise that they'll take between 30 and 60 minutes to respond and all enquiries go to [email protected]
Requesting a phone call back is a nice touch although probably unnecessary in the majority of cases but again they promise to do so within 60 minutes.
Live Chat has a response time of 30seconds which sounds a little optimistic at first, but when tested o numerous occasions, they've actually exceeded this. More importantly, the customer service we've received here has been really top-level; friendly, professional, informative and fun - you're really dealing with a human rather than a bot.
Betsson, as mentioned already, are a huge betting business and one that targets customers from all over the world. The website itself has 17 different language versions, mostly in European languages and the site is very much set-up from a more European position with betting terminology and language not really UK-focused.
A big presence in the Scandinavian nations, which makes sense with the company originating there, they do still value UK users and the fact that they've invested heavily into elements like live streaming and the mobile website is encouraging too.
So whilst there's nothing to shout about from a free bet perspective right now, unless you want to take up their Casino promo, there's still a really solid betting opportunity at Betsson and there should still be plenty of appeal for UK based users, especially those wanting to watch and bet on live football.
With competitive odds, plenty of markets and payment options that allow you to get your stakes on with little effort, check Betsson out today!
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|Betsson Review Overview|
|Number of Bonuses:||1|
|Number of Withdrawal Options:||14|
|Number of Deposit Options:||17|
|Number of Currencies:||9|
|Number of Languages:||19|
|Number of Sports:||15|
|Number of Casino Games:||12|
|Number of Excluded Countries:||22|
|Number of Licenses:||4|