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For a long time Kambi was a part of the now well-established sportsbook Unibet. It acted as an in-house software developer up until 2010 when it became an independent entity. Today it has its own corporate establishment with its own offices in several different countries like Malta, Sweden, England and the Philippines. It employs around 340 people scattered around their offices around the globe of which almost 200 are part of their trading team. Kambi follows all world standards in the software production industry and attempts to go beyond them. It prides on its fast and adapting software which allows bookmakers to target customers locally or globally.
Kambi’s platform is developed completely in-house by its development team. Once implemented it provides the operator with total perspective of what is going on with its overall performance and control of its activities. Operators can opt for the complete package and receive both the backend platform and the front end including the odds compiling solution along with the risk management system. In simple words an operator can establish its operations in a very short period of time if it outsources the IT department to Kambi. This way the sportsbook operators can focus on marketing and customer support without worrying about any product or IT problems occurring. Sportsbooks that use Kambi’s software can offer their services to mobile users as well, both Android and iOS.
In order to grow and expand its B2B network Kambi had to go through a lot of audits and tests before they could start offering their cutting edge software platform to sportsbook operators. However, this was duly rewarded with high ratings. Kambi is licensed in several different European countries which broadens the range of potential customers. It holds license certificates issued by Italy, Malta, Denmark, Alderney and Spain. On top of this Kambi complies with the standards set by the e-Commerce and Online Gaming Regulation and Assurance. This means that Kambi’s software provides a reliable and fair environment in terms of gaming and monetary transactions.
Operators which use Kambi’s platform can offer up to 65 different sports and on an annual basis they can provide their customers with 250,000 pre-match and 120,000 in-play events. It also provides sportsbetting operators with crucial advises regarding local regulatory requirements. They can have the website translated in 20 different languages that gives operators a competitive advantage over its rivals. Another distinctive feature bookmakers can opt for is the customer profiling tool. It tracks the bettors behavior and detects irresponsible betting.