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If you are a keen punter then you are bound to have come across the name 22Bet. Founded in 2017, the brand has already built quite a reputation for itself, especially within Asia. 22Bet has now moved into the UK market and we have recently seen the launch of a UK only sister site. At first glance, this may seem like a duplicate of their international site especially since they have stuck to the same stylish green colour scheme. There is more than meets the eye though and the site has been fully optimised for UK sports betters. We take a look at everything the bookie is doing to attract their target market in this 22Bet UK review.
The bookmaker may be quite new to UK markets but they have enough experience to know the importance of a good sign-up offer. 22Bet UK is treating new players to a welcome bonus of 100% up to £50. Currently, there aren’t any no deposit bonuses for grabs and in fact, players must meet minimum deposit requirements in order to be eligible for the sign-up offer. Set at £10 though, this is reasonable and doesn't entail too high a risk. As is the case with a lot of 22Bet UK’s bonuses, players will need to enter a bonus code in order to claim this offer. We have included a handy table below to make everything clearer.
Deposit (Min £10)
Deposit 1 - UK
100% - £50
18+, New Players Only
Sign-up offers like the above aren’t always as they seem and that is why it is always important to check the bonus terms. In this case, players must wager the bonus amount 10 times with odds of 1.65 before any withdrawals can be made. What's more, wagering requirements must be met on In-Play and Pre-match sportsbook markets only. There are also certain bets which are not eligible for the bonus and we have listed them below:
Overall this is a good low-risk offer for players looking to explore what the sportsbook has to offer. Stick to single, multibet or system betting and this could be the stepping stone you need to enter the world of sports betting.
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Even though they have a casino section, 22Bet UK is a sportsbook at heart and they understand how to keep their punters happy. It comes as no surprise that they have an attractive deal in place for existing players. Whereas some bookmakers don’t even offer live betting, 22Bet UK has a bonus specifically for this. In-Play betting is already exciting enough as everything happens in real-time and odds are constantly changing. The bookie is making things even more thrilling by offering NBA betters 2 bonus spins for every three-pointer shot scored. You won’t be needing any bonus codes but there are a few steps to claiming the bonus and we have come up with a guide below.
The offer is simple enough to claim and we like the fact that it is linked to the casino section. In fact, extra spins are awarded on popular NetEnt slot Joker Pro. This is a great opportunity for sports betters to take some time out and try their luck at a casino game. The bonus spins, of course, come with wagering requirements that must be met within 3 days of receiving them. Set at 40x the bonus amount though, this isn’t too steep.
Although the In-Play bonus is a good offer, we were a little disappointed to see that at the time of writing our review, it was the only sports-related bonus in place. This could potentially be a bit of a let-down for players especially when you consider that is targetted at a very specific market. This said if 22Bet UK is anything like their international sister site they’ll be updating their offers section regularly. In fact, we would suggest signing up to their newsletter to keep up to date with their latest promotions.
Perhaps the million dollar question when it comes to online betting sites - is the site a secure one? When it comes to 22Bet UK though, their license in itself should be enough to keep players minds at ease. The site boasts a UK Gambling Commission license and considering the sheer number of requirements they must live up to, this is one of the securest licenses out there. In case you still have your doubts though, the bookie has included a direct link to their certification in their footer section.
This isn’t the only link they have included at the bottom of their page. Their GAMSTOP and BeGambleAware.org logos are also direct links to the third party authorities that help with cases of addiction. As if this wasn’t enough, they also have an extremely informative section on responsible gaming which is neatly laid out into various sections. Although their GLI logo does not link to game testing certificates, it is proof that their games are subject to independent audits. This shows that they are also carrying out necessary checks to ensure game fairness.
At first glance the site’s payment section may seem bare especially when compared to the vast range of options it’s international site has to offer. Players must keep in mind that 22Bet UK is a new addition to the brand though and this is a great example of quality over quantity. In fact, sometimes having multiple methods offering a similar service can actually get confusing. Given that the betting site only has one target market to cater to, they have ensured that they can offer top methods for 3 major types of payment options.
In fact, Visa and MasterCard are of course accepted as well as top e-wallet providers Neteller and Skrill. We were also pleased to see the inclusion of Paysafecard and seeing that it is prepaid, it is one of the most secure methods out there. PayPal would have been the ultimate game changer but unfortunately, it has not been included as an option yet. 22Bet UK is still relatively new though and in the meantime, there are still some great alternatives.
We like the fact that the site has gone to the trouble of including a section dedicated to payments, which is more than most. Here they make it clear that they do not charge transaction fees although they state that those who opt for bank transfers may incur costs from their banks. Minimum deposit limits are capped at £10 for all payment options. We also like how they have kept things simple by operating a closed loop policy whereby all deposit methods are available for withdrawals. One detail we would have liked to see is their withdrawal times and limits. This is something that players look for especially high rollers wanting fast cashouts. In the meantime, we are going to leave you with a more general list to give a basic idea of withdrawal times:
22Bet is known as the biggest bookmaker in Europe and this left us with big expectations for its UK specific sister site. Although 22Bet UK may not cover as many sports when it comes to its sportsbook, there is still a good selection to choose from. Football and tennis are of course big at the betting sites and they have all of the major leagues and tournaments covered. They also cover some of the more versatile options too such as E-sports and even US politics. Unfortunately, they do not offer bets in horse racing which we feel is a disappointment especially when you keep in mind that this is targetting UK punters. We have included a complete list of sports you can bet on below.
When it comes to betting options, they have a good range with all of the common ones available such as singles, accumulator and handicaps. They also include some of the more unique options which are specific to the actual sport. For instance, being a football-heavy bookie, punters can expect up to 200 different options during matches. Betting options are related to pretty much anything including goal scorers, penalties, corners etc.
One downside to placing bets at this site is the actual odds they have in place. Their prices for main sports such as football tend to be less favourable than competitors. This said other areas such as cricket tend to be more favourable. We also had a few issues with their approach to cashouts. Although they state that they do offer cashouts which is a good sign, they don’t actually give much more information than that. For instance, there is no information on the type of cashouts and sports that this is available on.
When it comes to the actual look of the sportsbook, it is extremely well laid out. Sports are well sectioned out and include a drop-down bar with all of the leagues that players can bet. We also like the sidebar that includes information about the bets you have placed as well as a reminder of live betting options about to take place. Overall this is well organised and extremely functional.
With more and more gamblers opting for on the go play, optimising sportsbooks for mobile has become a necessity. 22Bet UK has launched quite recently and it was almost expected that they would have optimised their site for mobile. In fact thanks to their Html-5 interface, the site is available across all major mobile devices including iOS, Android and Windows. At present, the UK site is only available to play instantly but as long as you have a good internet connection, load times are just as good. Whats more you can expect all of the same great features that their desktop version has to offer including In-Play betting. One issue with the mobile app is that due to a smaller screen, they have had to do away with the sidebar. The animations and statistics are still available but you’ll need to access the specific sports section to view them.
Although 22Bet has not developed a native app for their UK specific site, iOS and Android users are able to download an app for the international site. This is a good indication of what's in store for UK betters.
Perhaps the thing that sets the sportsbook apart most is their live betting options. Whilst some of their competitors don’t even offer real-time bets as an option, 22Bet UK actually has a section specifically for this. The actual selection of sports may be narrower but they have still covered the major ones such as football and tennis. They also include some helpful statistics for each match on the sidebar. These are accompanied by dynamic graphics too which again make things easier for users to understand.
Overall the page is just as functional as the sports section. Sports are split into separate sections, each of which includes specific information such as 1x2, handicap and Over/Under markets. One click and this will immediately be added to your bet-slip which is again clearly visible in the side-bar. With more punters opt for real-time betting due to the excitement of changing odds, 22Bet UK has put itself on a par with some of the best bookies when it comes to this one.
Welcome Bonus: 100% Up to £50 - Use Bonus Code: 50SPORT
So far, 22Bet UK is proving that it is a force to reckon with and has a lot to offer. Unfortunately, when it comes to its VIP package, this is where the sportsbook’s novelty starts to come across. Currently, they do not have any VIP CLub or rakeback benefits for its sports-betting products. Having already built a good fan following in sports-betting through its international site, we wouldn’t be surprised if they already had something up their sleeve. The fact that 22Bet has moved into the UK market is proof that they are looking to grow. Moreover, with so many close competitors already offering full-scale loyalty rewards, this is definitely something they need to look into.
No good bookmaker is complete without a great customer support system in place to back it. Luckily 22Bet UK is ensuring that players can get in touch easily. We especially like the fact that they have included all of their contact details in their footer section. This is because it shows that they actually want players to communicate with them. For more general queries, we would suggest having a look at their FAQs section although admittedly we would like to see more content here. Their live chat is available 24/7 and they usually get back within a matter of minutes. They have also provided an email address for queries that don’t require immediate attention. Perhaps the cherry on the cake is the fact that they also offer phone support which isn’t something you see as often.
With a lot of bookmakers available in several languages and accepting multiple currencies, pinpointing their key markets can get a little tricky. 22Bet UK couldn’t be simpler; as the name implies their sole focus in the UK market. We always like to see this with betting sites as it means that they have put all of their efforts into fully optimising things for their feature market. Often enough when sites try to focus on too many markets, they are not able to pay as much attention to details. The good thing about 22Bet is that players out of the UK are still able to become a part of the brand thanks to their international site. This is one bookmaker who has the best of both worlds.
As we have seen in this 22Bet UK review, the bookmaker is definitely following in its sister site’s footsteps. Despite being new to the UK market the brand has enough experience to truly understand the industry. They already have some great offers in place both for new and existing customers. Furthermore, their site is extremely functional and easy to navigate through. To top it all off, their approach to In-Play betting puts them on a par with some of UK top bookies. They may have some work to do but they are new and eager to grow. The future looks bright for 22Bet UK and we wouldn’t wait too long to hop on board the bandwagon.
|22Bet UK Review Overview|
|Number of Bonuses:||1|
|Number of Withdrawal Options:||6|
|Number of Deposit Options:||6|
|Number of Currencies:||2|
|Number of Languages:||1|
|Number of Sports:||17|
|Number of Casino Games:||9|
|Number of Excluded Countries:||249|
|Number of Licenses:||1|